As streaming has change into a well-established presence in U.S. households, Amazon has a brand new statistic it needs to share this NewFronts.
The corporate stated that Prime Video has change into the most-subscribed-to streaming service within the U.S. and that advertisers can now attain a median month-to-month U.S. viewers of 155 million throughout Amazon ad-supported streaming TV. That features Amazon Freevee, Thursday Night time Soccer, Twitch, Fireplace TV and third-party apps by way of Amazon Writer Direct.
As a part of that expansive attain, the corporate’s Monday night time NewFronts presentation at New York’s Lincoln Middle highlighted Freevee, new advert choices round Thursday Night time Soccer, measurement partnerships and FAST on Fireplace TV.
“We’re actually excited to showcase how our streaming choices can assist manufacturers successfully bridge content material to commerce, whether or not that commerce is occurring in our personal retailer or includes services and products bought elsewhere,” Alan Moss, vp of worldwide promoting gross sales at Amazon Advertisements, informed Adweek.
Primetime for Freevee
In the present day, the corporate stated a slate of Prime Video unique collection are coming to free streamer Freevee for the primary time—which means advertisers may have the power to purchase into beforehand ad-free content material.
Greater than 100 unique collection will finally land on Freevee, together with titles like Reacher, The Summer season I Turned Fairly, The Wheel of Time, Troop Zero and Late Night time.
“In my years of speaking to advertisers and businesses, this has been one of many greatest requests for us, to have the ability to put their adverts alongside Amazon Originals,” Moss stated.
Freevee first started its push into unique content material in late 2020 and has seen nice success with reveals reminiscent of Bosch: Legacy and the James Marsden-led Jury Obligation. (Marsden is likely one of the presenters at Amazon’s NewFronts occasion.)
Along with the Freevee information, the corporate introduced a number of latest originals and pickups all through the day, together with Season 3 of Bosch: Legacy, Seasons 3 and 4 of Judy Justice and a greenlight for Justice on Trial, a brand new court docket program that includes Choose Judy.
Additionally, look out for The GOAT, a brand new actuality collection hosted by Daniel Tosh from the producers of The Bachelor, The Workplace and FBoy Island. Trevor Noah can also be becoming a member of Freevee as host of Mock the Week, a half-hour topical and satirical panel present.
