Occasion Webhooks are a necessary instrument for companies that rely closely on electronic mail advertising. They supply real-time* knowledge on buyer interactions with emails, permitting companies to make data-driven selections to enhance their electronic mail advertising campaigns. Occasion Webhooks are a strong technique to acquire, course of, and ship occasions in real-time.
There are two kinds of occasions: supply and engagement. These occasions are delivered by a POST request to the outlined goal URL. One of many biggest benefits of Twilio SendGrid’s Occasion Webhook is that the info is in real-time.
Challenges for electronic mail applications
Electronic mail applications are available all totally different sizes, however lots of SendGrid’s prospects face comparable points. Our new Occasion Webhook options goal to resolve the widespread pitfalls groups face when working with electronic mail knowledge.
Advertising and marketing and analytics
Corporations are at all times looking out for brand new and progressive methods to gather knowledge as a way to streamline their operations and construct correct buyer profiles that allow personalised buyer experiences. Our prospects have expressed the necessity for a number of endpoints as a result of they must make the troublesome alternative between utilizing Iterable for advertising analytics or getting all the info and constructing knowledge analytics instruments in-house.
Prospects are challenged when their electronic mail program scales and grows with SendGrid and sending visitors will increase drastically. With elevated electronic mail volumes, prospects are continually searching for a turnkey resolution for advertising and analytics. They need uncooked knowledge immediately from SendGrid to allow them to create their very own visualizations and interpretations and likewise combine with third-party analytics suppliers.
Possession inside groups
Prospects additionally face a scarcity of possession for the endpoints utilized by their inside groups. This typically leads to delays and difficulties for groups looking for a extra environment friendly technique to work collectively and handle sources. SendGrid’s newest Occasion Webhook replace solves this downside by permitting inside groups to have their very own endpoints, giving them higher management and possession over their knowledge and enabling groups to make higher and extra knowledgeable selections. For instance, in case your advertising crew is serious about taking a look at engagement occasion knowledge and your buyer assist crew is serious about supply occasion knowledge, every crew can stream solely the info they want.
With SendGrid’s newest replace to Occasion Webhooks, now you can ship knowledge to a number of locations and use third-party purposes for marketing campaign administration. It’s also possible to ship knowledge your self and combine with out-of-the-box advertising options that present extra management and adaptability over your knowledge versus being restricted to a single endpoint.
High 3 advantages of a number of Occasion Webhooks
Let’s check out the highest advantages of a number of Occasion Webhooks.
1. Improved buyer expertise
Corporations can ship a extra personalised and fascinating buyer expertise with Occasion Webhooks and the best integrations. When you combine along with your electronic mail advertising instrument, you possibly can robotically ship personalised follow-up emails to your leads. Then, upon gathering knowledge on buyer interactions with emails, companies can present a extra personalised and related expertise to their prospects. This results in elevated buyer engagement and loyalty over time
2. Actual-time notifications
Webhooks present real-time notifications, guaranteeing that you could reply shortly to important occasions. If a buyer makes a purchase order in your web site, you need to use a webhook to inform your order administration system, guaranteeing that the order is processed promptly.
3. Information backup and restoration
With the flexibility to ship knowledge to a number of endpoints, prospects now not have to fret about shedding their knowledge. Now you can again up and safe knowledge to an endpoint of your alternative. SendGrid’s webhook retry mechanism ensures that if knowledge is misplaced or in case your endpoint is experiencing points, SendGrid will retry sending occasions knowledge for twenty-four hours. Even when the endpoint is down for a couple of hours, the info will nonetheless be despatched when the endpoint is again up. You’ll have peace of thoughts understanding that your knowledge is backed and safe.
Leverage Twilio SendGrid’s Occasion Webhooks
It’s essential to make sure that consumer knowledge is protected and safe whereas accessing knowledge to enhance your electronic mail sending and deliverability. With Twilio SendGrid, you possibly can configure and settle up safety features corresponding to signature verification and OAuth for webhooks with just some clicks. These two safety strategies are unbiased of each other and can be utilized concurrently. Learn extra about our Occasion Webhooks safety features and why electronic mail consultants love utilizing Occasion Webhooks.
If you happen to’re new to Occasion Webhooks and wish to be taught extra, take a look at our information to getting began. Have further questions? Don’t hesitate to attain out to our assist crew.
*Occasion Webhook knowledge is in close to real-time. Prospects expertise occasions posting both inside 30 seconds or when going by batching because the batch reaches a measurement of 768 kilobytes.
