Shopify x WebEngage – Easy Integration, Elevated Conversions

On-line purchases this 12 months account for 21% of whole gross sales, rising by ~18% from 2019 and, subsequently, pivoting e-commerce in direction of a web-based transformation. Catering to E-commerce companies, small and enormous, Shopify has empowered enterprise homeowners throughout the globe to embrace this shift with ease.

Additionally, the net transformation has accelerated the probability of shoppers switching manufacturers or the best way they store. In keeping with a survey by Google, 40% of consumers reported that they modified manufacturers or shopped on-line for one thing they beforehand purchased in-store. With the rising marketplace for E-commerce companies and the shift in direction of on-line, buyer expertise takes priority. It’s exactly right here that WebEngage may also help. The person engagement and retention platform may also help you observe and analyze buyer information, and enhance conversions by advertising and marketing by 9+ engagement channels together with Electronic mail, WhatsApp, Push notifications, and extra.

What when you might leverage Shopify to develop your E-Commerce enterprise and WebEngage to have interaction and retain your clients? Now, you may, and in only a few easy clicks!

Introducing Shopify integration with WebEngage – that will help you leverage a strong E-Commerce platform by Shopify and create a robust buyer engagement and retention technique by WebEngage.

Why Ought to You Combine Your Shopify Web site with WebEngage

This integration may also help you with 4 elements – TEAM. Let’s talk about the TEAM methodology intimately.

Monitor: With WebEngage integration to your Shopify retailer, we aid you observe person occasions corresponding to buy made, added to cart, product seen, and extra mechanically from Day 1. This helps you get began rapidly with out having to spend time and extra effort on integration and onboarding. Additional, you need to use these occasions to create funnels and cohorts, analyze buyer behaviour, and create dynamic segments to ship focused messages to your clients.

Interact: With 9+ engagement channels, WebEngage permits you to execute your advertising and marketing technique at numerous touchpoints in a buyer’s lifecycle. Orchestrate and run automated workflows with ease.

Analyze: Get in-depth marketing campaign analytics, conduct A/B assessments, and observe real-time reporting.

Measure: Measure income contribution and optimize campaigns and channels to realize most ROI.

The way to Leverage Your Shopify Knowledge to Retain and Interact Your Clients

Welcome new clients or consumers

Upon new person sign-up or e-newsletter subscription, ship a welcome e mail to customers and information them on easy methods to navigate your web site or with fashionable merchandise to browse. Following is an instance of a profitable person sign-up for an E-Commerce magnificence and wellness web site.

Nudge customers to finish their buy

Remind customers of merchandise of their cart and nudge them with a restricted interval supply to proceed buy. Make the most of personalization parts corresponding to product identify, product worth, and extra to boost the person expertise inside the communication and enhance conversions. Following is an instance of an E-Commerce clothes web site.

Improve cart worth by providing free delivery

Nudge customers who’ve merchandise value a certain quantity of their cart and haven’t made a purchase order to extend their cart worth and avail free delivery on their order. The next is an instance of an E-Commerce digital web site.

Cross-sell or up-sell

Drive repeat purchases by cross-sell campaigns. Present clients with personalised suggestions based mostly on their final buy (or every other customized occasion). Following is an instance of an E-Commerce clothes web site. For extra data on our Advice and Catalog function, discuss with this weblog.

Inform customers of recent product launches

Notify customers upon the launch of recent merchandise or collections in your retailer. Our enterprise event-triggered automation workflow builder, Relays, helps you obtain simply that. Following is an instance of an E-Commerce grocery web site.

Win again inactive customers

Nudge inactive or dormant customers by provides and personalised suggestions based mostly on the product(s) they browsed for. Following is an instance of a D2C footwear web site.

Promotional campaigns

Increase repeat purchases and run one-time promotional provides corresponding to Black Friday to extend purchases. Following is an instance of a D2C electronics web site.

Personalize web site expertise

Present personalised experiences to your clients in your web site and app with out interrupting person expertise by pop-up notifications. Internet and App personalization on WebEngage permits you to personalize part(s) of your web site. Following is an instance exhibiting a personalised banner based mostly on the client’s location.

The way to Get Began With Integrating Your Shopify Retailer to WebEngage

To combine your Shopify retailer, comply with these easy steps:

Step 1: From the WebEngage itemizing web page on the Shopify App Retailer, click on the ‘Add App’ button to overview the app’s permissions after which click on on ‘Set up App’.

Step 2: Choose the WebEngage venture with which you need to combine your Shopify retailer, or create a brand new WebEngage venture.

Step 3: As soon as carried out, you may be redirected to the WebEngage dashboard the place you may be given a hyperlink to allow “app embed” in your Shopify theme.

After these steps are accomplished, WebEngage mechanically begins monitoring person and occasion information out of your Shopify retailer and you can begin with creating participating campaigns in your clients. Please discuss with our information base for extra data.

Wrapping Up

With the Shopify integration to WebEngage, we intention that will help you interact and retain your clients and drive larger income. With over 9+ engagement channels and an easy-to-use dashboard, we give you a complete platform to trace, analyze, and have interaction along with your clients. We hope you check out this function and share your suggestions. In the event you want extra help, get in contact along with your Buyer Success Supervisor or attain out to product@webengage.com to get began.