Argos desires to vary its picture as a cut price basement retailer, and has briefed The&Partnership to get a brand new message throughout – that it sells a variety of “premium tech, trendy homeware and important home goods.”
The company’s understated reply is to animate a few toys, Connie the doll and Trevor the dinosaur, and use them to showcase a speaker and a cushion.
Rob Quartermain, head of promoting campaigns, Argos mentioned: “We will’t look ahead to the nation to fall in love with Connie and Trevor as they convey the assortment of merchandise we provide to life, utilizing premium manufacturers in addition to our iconic Habitat vary.”
Toby Allen, ECD, The&Partnership mentioned: “One of many nation’s greatest cherished retailers sells the grown-up stuff too. Who higher to ship that message than the toys themselves? A savvy doll and a lovable dinosaur are the brand new faces of Argos, exhibiting a brand new facet to what it sells.”
The advert is nicely scripted and properly carried out by Individuals Simply Do Nothing’s Ruth Bratt and This Nation’s Charlie Cooper, however Argos has a method to go earlier than its digital, press, emails and customer support add as much as a premium model.
MAA artistic scale: 5
