E-Commerce Superior Use Instances: Maximize Effectivity and Income

E-commerce companies are consistently in search of methods to enhance their buyer expertise and enhance gross sales. With the rise of latest applied sciences and altering client habits, discovering revolutionary options to remain forward of the competitors is changing into more and more vital. To do this, there comes a time when e-Commerce companies must transcend cart abandonment and first-name personalization, and transfer on to extra superior use instances for E-commerce.

On this weblog submit, we are going to discover a number of the extra superior use instances for e-Commerce companies and the way they are often leveraged to drive progress and enhance buyer expertise. We additionally exhibit the benefit of implementing them on the WebEngage dashboard so that you increase gross sales quicker, smoother, and extra effectively.

Right here we go.

1. CAPITALIZE ON USER SEARCH INTENT TO OFFER PERSONALIZED SOLUTIONS

APPROACH:

1. Seize key person attributes together with search intent primarily based on person habits on SheetLabs, and create an inventory of key companies & options companies present.
2. Combine SheetLabs with WebEngage, alongside together with your knowledge of companies & companies.
3. Use the ‘Name an API’ block on the WebEngage dashboard to ship personalised communications to customers primarily based on their search.
4. Perceive and spotlight the class of product/service the person is in search of, and personalize communication accordingly.
5. As an illustration, for a person looking for grooming companies or ‘Salons close to me,’ present an inventory of salons primarily based on their location and former searches.
6. Make the most of person attributes and occasions to personalize communication and provide options for particular person person searches.

PRO TIP:
Use person search intent with right content material so as to add related data & product providing to the web site pages to extend engagement and keep away from generic or irrelevant content material.

EASE OF IMPLEMENTATION
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2. TRANSFORM REPEAT BUYERS INTO LOYAL USERS

APPROACH:

1. Establish repeat consumers over a timeframe and assign factors or membership statuses primarily based on hierarchies resembling gold, silver, and platinum.
2. Replace membership standing as person attributes on the WebEngage dashboard and nudge customers at every stage to improve.
3. Ship personalised communication and provide reductions and rewards for every membership stage and as and when customers spend extra on the platform.
4. Incentivize every buy with a point-based system, which might later be redeemed for a reduction or free goodie.
5. Make sure the person expertise is optimized for every membership stage, with personalised content material and messaging related to the person’s standing. This may embrace personalised product suggestions, unique reductions, or early entry to new merchandise or options.
6. Ship personalised experiences on the web site primarily based on every person’s membership standing and present related banners to improve a membership.

PRO TIP:
Take into account providing time-limited rewards and reductions to create a way of urgency and encourage customers to take motion.

EASE OF IMPLEMENTATION
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3. PREDICT YOUR USER’S NEEDS AHEAD OF TIME

APPROACH:

1. Establish repeated person habits, resembling purchases made throughout birthdays or anniversaries.
2. Supply and incentivize future purchases with the assistance of a drip marketing campaign primarily based on these person attributes.
3. As an illustration, if the person bought lilies and roses for his or her final anniversary, counsel present baskets and bouquets primarily based on the identical.
4. Dynamic content material might help you create extra personalised experiences by displaying totally different pictures or gives primarily based on person habits. Think about using dynamic content material to counsel present baskets or different merchandise primarily based on the person’s previous purchases.
5. Automating your campaigns can save time and assist guarantee customers obtain well timed and related communications. Use Net Personalization or WebEngage’s 12+ channels to arrange automated drip campaigns primarily based on person attributes.

PRO TIP:
When personalizing your drip campaigns primarily based on person habits, it’s vital to steadiness being useful and intrusive. Guarantee your messaging is tailor-made to the person’s wants and pursuits, and keep away from bombarding them with too many emails or notifications.

EASE OF IMPLEMENTATION
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4. PERSONALIZE YOUR MOST IMPORTANT ASSET – THE WEBSITE

APPROACH:

1. With the assistance of WebEngage’s personalization engine, tailor communication primarily based on customized occasions, enterprise occasions, person attributes resembling gender, location, birthdays & anniversaries, and extra.
2. You get the flexibleness to personalize any a part of the web site for identified and unknown customers alike.
3. For instance, for customers who browsed a product and added to cart, however did NOT try, present a customized banner with product particulars and nudge customers to finish the acquisition. This can be executed for unknown customers to additional increase gross sales and income.
4. Web site personalization can be utilized to nudge unknown customers to enroll, present suggestions to customers primarily based on earlier purchases, and extra.

PRO TIP:
With Net Personalization, you’ll be able to additional run replenishment campaigns, purchase new customers by means of a referral program for current customers, gamify person expertise, and enhance repeat purchases.

EASE OF IMPLEMENTATION
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5.SET BACK-IN-STOCK ALERTS ON AUTOPILOT

APPROACH:

1. Construct a drip marketing campaign utilizing relays to automate back-in-stock alerts utilizing enterprise occasions to spice up purchases.
2. Use Catalog to fetch up to date product data (by means of periodic refreshes) resembling inventory remaining, value, and so forth.
3. Tailor your content material/message technique with personalised tokens of inventory remaining and different information.
4. Use WebEngage’s omnichannel stack to speak throughout 12+ channels.
5. Should you want to check this on the dashboard, use cut up blocks to separate your viewers and carry out assessments primarily based on timing, message, content material, and so forth.
6. As an illustration, for a person who’s considered the iPhone 13 in your platform, however couldn’t full a purchase order attributable to low inventory, create a relay to set back-in-stock alerts for stated person.
7. Furthermore, allow this drip marketing campaign to nudge customers when a product is about to promote out too. Replicate this course of for all merchandise your stock may need and for product replenishment campaigns.

PRO TIP:
Low inventory for specific merchandise can point out a very good time to boost costs (to make further revenues). On the similar time, surplus stock might imply a good time to run promotional reductions (spurring re-orders).

EASE OF IMPLEMENTATION
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6. PROVIDE A SEAMLESS ONLINE-TO-OFFLINE USER EXPERIENCE ALONG WITH GEOFENCING

APPROACH:

1. Begin by mapping the person journey from the net platform to the offline retailer. Moreover, map person attributes and enterprise occasions to your platform to counsel merchandise when customers stroll right into a retailer. Establish the touchpoints the place customers are most certainly to work together together with your model and the place geofencing might add worth.
2. Geofencing know-how permits you to outline digital boundaries round bodily places, enabling you to set off particular actions when customers enter or exit these areas. For instance, you can use geofencing to ship focused gives or promotions to customers close to your retailer.
3. Be sure that your web site and app are optimized for cell gadgets and embrace options resembling location monitoring and push notifications. This can allow you to ship personalised and well timed messages to customers primarily based on their location and habits.
4. Combine your on-line and offline channels by permitting customers to maneuver seamlessly from one channel to a different. For instance, permit customers to order gadgets on-line and choose them up in-store.
5. Monitor person habits throughout all touchpoints and channels and use that knowledge to optimize the person expertise. For instance, use A/B testing to check totally different messaging or gives and see which of them carry out finest.
6. As an illustration, for a person who’s considered the iPhone 13, suggest merchandise like a cellphone cowl, AirPods, or an iPhone 14. Drive these purchases in-store to skip the effort of person account creation and understanding from scratch and let the person expertise the product in actual time.

PRO TIP:
Take into account providing unique online-to-offline promotions to incentivize customers to go to your bodily location. Monitor person suggestions and make changes as wanted to repeatedly enhance person expertise.

EASE OF IMPLEMENTATION
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7. USE WHATSAPP STORES TO INCREASE PURCHASES

APPROACH:

1. Use Catalog to fetch up to date product data (by means of periodic refreshes) resembling inventory remaining, value, and so forth.
2. Arrange a WhatsApp retailer to showcase your merchandise. Create a devoted WhatsApp enterprise account and combine stated catalog inside the app.
3. To extend visibility and drive site visitors to your WhatsApp retailer, you should utilize a WhatsApp chatbot to advertise your merchandise. The chatbot could be programmed to offer product suggestions, reply often requested questions, and information customers to your retailer for extra data.
4. To make the acquisition course of simple for purchasers, think about enabling direct checkout inside WhatsApp utilizing a cost gateway integration or offering customers with a hyperlink to finish the transaction.
5. To enhance the buying expertise on your prospects, you should utilize WebEngage’s knowledge analytics to offer personalised suggestions primarily based on person habits and preferences.

PRO TIP: To maximise the impression of your WhatsApp retailer, think about integrating it with different channels resembling social media, e mail, and SMS. Use cross-channel promotions to drive site visitors to your retailer and encourage prospects to buy. Moreover, regulate rising traits and applied sciences within the e-Commerce area to remain forward of the competitors.

EASE OF IMPLEMENTATION:
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IMPACT STORIES – E-COMMERCE

Sulekha – Learn Extra About Sulekha, India’s Main Digital Platform For Native Service Companies, That Witnessed A 2x Enhance In Income Utilizing WebEngage
Moglix – Examine Out How Moglix, Asia’s B2B E-Commerce Unicorn, Witnessed 40% Roi Utilizing WebEngage
Cashify – Be taught Extra About Cashify, An On-line Market For Pre-Owned Devices, That Drove A 359% Uplift In Income Utilizing WebEngage

CONCLUSION:

In closing, e-Commerce companies can leverage these superior use instances to drive progress and enhance the client expertise. Whether or not it’s utilizing AI and machine studying to personalize the buying expertise, implementing chatbots for buyer help, or leveraging blockchain for safe transactions, there are various ways in which e-Commerce companies can innovate and keep forward of the competitors.

By understanding these advanced use instances and investing in the suitable know-how, e-commerce companies can place themselves for achievement within the ever-evolving e-Commerce panorama.

Take a demo with WebEngage immediately to implement these use instances, increase gross sales, and skyrocket your income.