“If there is no such thing as a downside, there is no such thing as a resolution, and no purpose for an organization to exist.” — Vinod Khosla
- A consumer’s downside can have a multi-element assemble.
- Understanding the consumer alone could not all the time be adequate. The context is equally necessary. Individuals expertise the ache at various intensities and in several methods.
- Understanding the actual downside requires deeply understanding the consumer. Not all motivations are specific. Some motivations are implicit and are hidden beneath the floor degree of consciousness. This idea is named the iceberg idea in psychology, the place solely a small portion of an iceberg (the acutely aware thoughts) is seen above the water, whereas the overwhelming majority of it (the unconscious thoughts) stays hidden beneath the floor. Which means that individuals could not even pay attention to their true motivations or the basis causes of their issues, which might make it tough for identification.
- Our minds are wired to fast options as a result of we depend on our prefrontal cotex extra. The prefrontal cortex (PFC) is the a part of the mind that’s thought to faucet into short-term reminiscence to make fast choices. Understanding actual downside requires cautious consideration of all evidences and elements that contribute to the issue.
- Typically, the actual downside could require time to present itself. A snapshot view could not all the time be helpful.
- Helps individuals perceive the depth of the issue and the affect of fixing it.
- Offers readability to stakeholders on the character of the issue and the targets.
- Helps workforce to focus and creates alignment in direction of purpose.
- Reduces useful resource wastage by serving to groups pioritize and never clear up for mediocre issues.
1st (first) precept wants— what stays unchanged on a regular basis, for instance individuals’s fundamental wants equivalent to these in Maslow’s hierarchy.
2nd (second) order considering — what lies beneath the “Iceberg”, unstated motivation. Learn this text about what the creator found by observing individuals queueing at a milkshare retailer.
Third (third)-person’s perspective — the necessity for analysis to validate downside with context. We’re liable to our assumptions and biases to type options to issues.
Advantages of the 1–2–3 Framework
First precept wants ensures intrinsic wants type the premise and the sturdy anchor for the issue to be solved. For instance, the necessity for individuals to search for locations to remain can be extra outstanding than for individuals who need to discover comfort in choosing their favorite yoga studio.
Second-order considering helps us perceive or unravel contextually related motivations in order that we are able to handle them appropriately quite than scratching the floor. For instance, a young person wanting an iPhone could not essentially care a lot about its options however extra to be related to social standing and peer strain.
Third-person views equivalent to listening to from the customers themselves might help to verify if the perceived downside is legitimate. As an illustration, the actual purpose behind why outdated people are incapable of working financial institution teller machines just isn’t as a result of they’re much less educated however because of their concern of on-line scams.
Utility instance
A typical ache level for smartphone customers is proscribed battery life. Customers could discover that their cellphone’s battery drains too rapidly, requiring them to recharge a number of instances all through the day or carry exterior battery packs. This may be notably irritating when the consumer wants their cellphone for important duties like navigation, communication, or work-related actions.
1st precept want — Individuals want to speak (communication is a fundamental want).
2nd-order considering — Individuals dislike further prices and weight of battery packs; the concern of exploding batteries.
Third-party views — Individuals are pissed off as a result of they’ll’t play video games on their cell phones as airways don’t permit passengers to board with battery packs
