VCCP Media has been appointed by Krispy Kreme doughnuts within the UK & Eire to drive consciousness, buyer loyalty and e-commerce as a part of a five-year plan for the enterprise.
Krispy Kreme just isn’t an enormous above-the-line advertiser, so the emphasis is on efficiency advertising and marketing and search engine optimisation throughout technique, shopping for and planning. VCCP Media gained a three-way pitch for the enterprise.
Good Relations, VCCP’s PR and social company, gained the patron temporary final yr, and the 2 companies will work along with specific give attention to cultural occasions like Valentines, Easter, Eid, Halloween and Christmas.
Emma Colquhoun, CMO at Krispy Kreme, mentioned: “VCCP Media has proven that they’ve nice perception into what we want from a media accomplice. Their method drums up creativity and we will’t wait to see what comes from this partnership.”
Tara Marus, CEO of VCCP Media, mentioned: “We’re completely delighted to accomplice with Krispy Kreme on their journey to understand their unbelievable ambitions to extend e-comm and App loyalty. Our shared challenger spirit is really evident and we’re excited on the alternatives to collaborate and drive enterprise progress.”
