Find out how to Discover Content material for Fb: 23 Prime Content material Concepts

Author’s block?

Need assistance determining what to submit in your Fb web page?

You are not alone.

I wager if we surveyed all of the fan web page homeowners on the market, they’d all admit that generally they don’t have any clue what to submit on their pages.

Not an issue!

On this submit, we’ll completely repair your Fb author’s block by offering you with 23 totally different content material concepts that’ll take your Fb engagement to the subsequent degree!

Find out how to discover content material for Fb: 23 Prime content material concepts

Be happy to skip to the part you are most fascinated with! 😀

We’ll cowl:

When you’re going to make use of Fb to efficiently market your online business to your viewers, you’ll want to preserve your content material:

• Contemporary
• Visible
• Partaking (to face out from the pack)

When you observe these 3 golden guidelines, you will be effectively in your solution to mastering Fb’s tough algorithms and perfecting your content material technique.

Rule #1: Preserve it recent

Maintaining your content material recent means updating your web page continuously with new concepts, traits, and information.

In different phrases, you don’t need your content material this week to look precisely like your content material final week (and the week earlier than, and the week earlier than, and so forth).

As a substitute, be certain that your content material adjustments to replicate present traits AND several types of partaking content material mediums like video, photos, infographics, memes, and many others.

Rule #2: Preserve it visible

Second, you will need to keep in mind that visible content material reigns supreme on social media.

Pictures and movies are important in capturing customers’ consideration, so embody loads of eye-catching visuals. Typically, each submit you make ought to include some visible factor.

We’ll speak about a number of several types of visible content material and produce or discover it on this weblog submit.

Rule #3: Preserve it partaking

Lastly, preserve it partaking by interacting along with your viewers.

Which submit would you quite have interaction with?

“Simply ate breakfast.”

Or

“Simply grabbed my favourite breakfast burrito on my method into the workplace! What breakfast do you eat while you want a spotlight increase?”

In different phrases, always remember that social media is a 2-way dialog.

Encourage user-generated content material, begin conversations, and reply to feedback.

Have you ever ever browsed via Google (or a discussion board website like Quora or Reddit) and seen how many individuals are asking questions on nearly any matter possible?

These websites are nice assets for locating related content material concepts, so USE THEM! Look out for widespread inquiries inside your area of interest on these websites.

As soon as you discover one, submit it in your web page and provides your opinion! You can too ask your viewers to weigh in on the query.

3. Document a video

With an engagement price of simply over 6%, movies are by far probably the most partaking sort of content material on Fb.

What does that imply for you?

It means you need to be utilizing movies often in your Fb content material technique!

Observe these tricks to maximize the effectiveness of your movies:

• Optimize movies to be watchable with out sound (subtitles, and many others.)
• Prioritize mobile-first movies
• Make your movies personable, informative, or humorous — don’t movie one thing simply so you’ll be able to say you made a video

4. Interview specialists

Interviewing somebody in your business is a wonderful method of getting folks’s consideration.

Conduct your interviews over Skype, Zoom, or in particular person. Then, you should use the audio as an informative podcast and submit the video on Fb (kill 2 birds with 1 stone)!

Even when you have no recording tools, e-mail interviews are one other straightforward possibility. You’ll be able to simply submit it as a weblog submit afterward for further publicity.

These interviews will lend your web page credibility, present partaking content material, and provides your followers one thing to debate within the feedback.

5. Share buyer testimonials

Sharing buyer testimonials is a wonderful solution to generate engagement whereas mixing up your common content material routine.

Not solely does it showcase the optimistic experiences others have had with your online business, but it surely additionally provides a private contact to your web page.

Folks love studying about actual experiences, and, let’s be sincere, who higher to advertise your online business than your glad prospects?

Plus, it helps construct belief with potential prospects not sure about your services or products.

You’ll be able to maximize the good thing about these posts by together with pictures of glad prospects utilizing your product.

In different phrases, there’s no draw back to sharing your prospects’ optimistic ideas, feedback, and critiques!

6. Share user-generated content material

One of the efficient methods to leverage the facility of social media is by sharing user-generated content material in your Fb web page.

This implies sharing pictures or movies your prospects have created utilizing your services or products. It helps construct a way of neighborhood and serves as social proof for different potential prospects.

The subsequent time a buyer shares an image of themselves utilizing your services or products, do not hesitate to share it in your Fb web page. It is a win-win for each you and your prospects!

We advocate reaching out to your buyer earlier than sharing their content material along with your followers simply to make sure it’s alright with them that you just use their submit in your web page.

It by no means hurts to ask — individuals are nearly all the time keen to share!

51% of shoppers say they might be MORE more likely to proceed partaking with or buying from a model that shared their user-generated content material!

7. Ask questions

A number of the most partaking sorts of posts are questions as a result of folks LOVE to share their opinions about issues (generally an excessive amount of in the event you’re like me!).

When you’re questioning what sort of questions result in probably the most responses out of your viewers, try the Questions part of Submit Planner’s content material instrument (underneath the “Submit Concepts” tab).

This instrument helps you to rapidly discover extremely partaking inquiries to share along with your viewers.

8. Share a submit from thought leaders in your area of interest

If all you ever do is promote your content material, it will probably come throughout as egocentric and smug (trace: folks gained’t need to have interaction with it).

Exhibiting like to niche-specific thought leaders is an effective way to combine up your content material whereas giving folks authoritative data and a viewpoint aside from your personal.

Top-of-the-line methods to observe thought leaders’ feeds is by including them to a Content material Stream on Submit Planner.

Seek for the thought chief you need to observe and click on on the + image over their picture. Repeat this course of to create a Content material Stream that robotically retains up along with your business’s high thought leaders!

9. Say thanks!

Option to go — you hit that vital milestone or acquired rave critiques.

A easy “thanks” submit is the right solution to share excellent news and unfold some love!

Folks like to really feel like they’re a part of one thing. Thanking them for serving to you attain a milestone helps them really feel like they’re a part of your journey to success.

Which will increase future engagement and relationship constructing!

Who is aware of, your followers may simply present their appreciation with likes, feedback, and engagement!

10. Recycle a few of your greatest content material

When you solely submit an superior piece of content material one time, you are lacking all of the followers who occurred to not be on Fb that day.

Do not you assume they need to see that content material too?

Repair this downside by sometimes recycling a few of your top-performing content material (so long as it’s nonetheless related, in fact!).

You are able to do this simply on Submit Planner by clicking the recycle icon when making a submit.

Submit Planner will do the exhausting work of scheduling it into your content material queue, after which it’s going to robotically add it again into your content material plan at a future date!

So be happy to re-share your previous posts. Simply don’t do it so typically that your web page feels extra like a recycling bin than a supply of recent content material.

11. Share a quote

Who doesn’t like to be impressed by a superb quote?

Sharing quotes along with your followers may be a wonderful solution to break up the monotony of your common posting calendar with out posting one thing pointless. Attempt the next:

• Inspirational quotes
• Quotes from leaders in your business
• Humorous quotes
• Relatable quotes

Top-of-the-line methods to seek out high-impact quotes to share along with your viewers is through the use of Submit Planner’s Content material Streams devoted to nice quotes.

Simply discover a quote that pertains to your viewers and add it to your posting calendar!

12. Create an infographic

Folks aren’t simply on Fb to see cute cat footage (though that could be an enormous purpose for a few of us).

Many individuals additionally need to really feel like they’re studying one thing on social media.

I wager you could have an excellent weblog submit mendacity round that you may flip into an superior infographic with out an excessive amount of effort.

You need to use Submit Planner’s Content material Studio to generate nice informational photos that can assist you reuse your greatest posts, create eye-catching content material, and interact your followers!

13. Write a listing submit

Why did you click on on this weblog submit?

Let me guess:

It’s since you noticed a promise of a number of methods to resolve your content material downside on Fb.

In spite of everything, what’s higher than only one resolution to an issue? How about 23 options?

Why not use the identical technique on Fb?

Share a listing serving to your followers tackle a few of their widespread points in a number of alternative ways. You may even discover that these posts grow to be a few of your hottest!

14. Create a contest

With so many companies vying for consideration on social media, it may be robust to face out from the group.

Operating a Fb contest might be the ticket to getting your viewers engaged and interacting along with your model. Not solely do competitions encourage folks to remain tuned to your web page, however they will additionally show you how to develop your following and improve gross sales.

Attempt some of these contests to see how a lot engagement they generate along with your viewers:

• Picture contest
• Caption competitors
• Tag to enter

And keep in mind, preserve it enjoyable and fascinating — your followers will thanks for it!

15. Go stay

If you wish to increase engagement and get extra Likes, Fb Dwell is a superb place to start out!

This characteristic helps you to stay stream to your viewers and interact with them in real-time.

This provides a private contact to your model AND offers your followers a behind-the-scenes take a look at your online business.

Plus, 82% of Fb customers favor stay content material, supplying you with extra visibility and the next probability of reaching new audiences.

So seize your telephone, go stay, and see the engagement roll in!

16. Use Fb Reels

When you’re on the lookout for a recent solution to submit content material on Fb, Reels are one other nice possibility.

With Reels, you’ll be able to create quick, snappy, and visually partaking movies that seize consideration and get Likes. Whether or not you are:

• Showcasing new merchandise
• Providing useful suggestions and tips
• Simply entertaining your followers with behind-the-scenes content material

Reels present a enjoyable and accessible solution to attain out to your viewers.

Since Fb viewers have interaction extra with video content material than every other sort, Reels are a wonderful solution to preserve movies in entrance of your followers with out getting stale.

17. Get-to-know-you posts

It might sound pointless, however sharing particulars about your self and your life may help your viewers really feel related to you (which brings extra engagement).

These posts may be about something, out of your favourite TV reveals and hobbies to your childhood recollections and journey experiences.

Moreover, it is best to attempt making these posts in numerous codecs to maintain them recent and fascinating.

Attempt these concepts out:

• Share your favourite (fill within the clean) and ask your viewers to share the identical within the feedback.
• Give a video tour of your workplace.
• Submit your train routine (in video or textual content with visuals).

18. Repurpose your weblog submit into Fb posts

You most likely have some nice weblog posts mendacity round that aren’t doing you a lot good anymore.

Why not repurpose these wonderful weblog posts into Fb posts by condensing the data in an easy-to-read format (or, higher but, one thing visible like an infographic!)?

One nice solution to create graphics, even in the event you aren’t a designer, is with Submit Planner’s Content material Studio. It gives nice textual content, design, and picture instruments to rapidly create eye-grabbing visuals.

With the rise of ChatGPT, you’ll be able to even paste your weblog submit into its interface and inform it to “Summarize the next content material” (or use an analogous immediate). It’ll create a condensed type of your article that you should use on Fb.

Simply be certain that to proofread and edit something you could have AI generate so that you can retain your voice, type, and accuracy!

19. Product launches and reductions

Are you planning on launching a brand new product or providing an excellent low cost? If that’s the case, promote it on Fb!

With over 2.9 billion month-to-month lively customers, Fb is a wonderful platform for reaching a big, various viewers.

Utilizing Fb posts can improve model consciousness, drive visitors to your web site, and in the end increase your gross sales.

Bear in mind: Visible posts are king! Don’t launch a product or promote a reduction with out sharing one thing visible to catch your viewers’ eyes! It may be a easy image of your new product or a well-designed image selling your low cost.

20. Repurpose a podcast into shorts

Do you could have a podcast speaking about issues in your area of interest? Have you ever ever thought-about repurposing your episodes into bite-sized shorts for Fb?

It is an effective way to increase the lifetime of your content material and attain a wider viewers!

By turning your podcast right into a Fb quick, you’ll be able to share your message along with your present Fb viewers and appeal to new followers preferring video content material.

You’ll be able to simply repurpose your audio right into a visually partaking format that aligns along with your model’s message and aesthetics.

It is a fast, straightforward, and efficient solution to degree up your content material recreation.

21. Touch upon area of interest information

Social media has simplified data sharing, that means your followers know what’s taking place in your business (even in the event you don’t!).

As a enterprise proprietor, being a part of that dialog is essential. You NEED to remain updated on the information that’s occurring in your area of interest so you’ll be able to speak along with your viewers about it.

Commenting on information in your area of interest on Fb is an effective way to generate engagement. It reveals that you just’re up-to-date on what’s taking place and have one thing beneficial to contribute.

Plus, it will probably show you how to set up your self as an authority in your area.

Don’t be afraid to talk up and provides an opinion about what’s taking place in your area of interest! You may simply begin beneficial conversations along with your followers.

22. Search different social media platforms

Many individuals are neglecting their greatest supply of Fb content material: different social media platforms.

Tens of millions of accounts produce hundreds of thousands of items of content material EVERY DAY on social media. So why not discover and share a few of these nice posts along with your viewers?

Submit Planner is among the greatest methods to perform this and automate your content material discovery on the similar time. Seek for Content material Streams in your area of interest, and Submit Planner will immediately show you how to discover the perfect content material from across the net to share along with your followers.

You’ll be able to rapidly discover distinctive content material from any social media platform and add it to your Submit Planner’s Fb scheduler in seconds.

23. Curate confirmed content material

Talking of Submit Planner Content material Streams, you shouldn’t submit simply any previous content material to your Fb web page.

That results in decreased content material high quality, much less engagement, and fewer gross sales.

As a substitute, you need to be sharing the BEST content material that’s confirmed to work with related audiences.

Submit Planner helps you do this by assigning every bit of content material a star ranking based mostly on how effectively it carried out with its unique viewers. So if a chunk of content material has 4 or 5 stars, you’ll be able to really feel assured that it will carry out effectively along with your viewers too.

Submit Planner lets you schedule Fb posts forward of time to avoid wasting time and preserve a extra constant presence on-line. Simply decide the confirmed content material you need to share and add it to your posting calendar.

And keep in mind: while you discover a REALLY nice piece of content material, recycle it to maximise its worth on your web page!

Maintaining your Fb web page stuffed with fascinating content material may be exhausting, but it surely’s rather a lot simpler you probably have some stable concepts about what sorts of content material you need to submit.

Utilizing these 23 content material concepts ought to show you how to preserve your content material recent and thrilling whereas enhancing your engagement numbers.

AND it ought to show you how to lastly recover from that Fb author’s block!

What different sorts of content material do you share along with your Fb viewers? Tell us within the feedback beneath!