L’Oréal Garnier is using augmented actuality know-how in its newest marketing campaign within the Nordic area.
The #GarnierVitC marketing campaign promotes the launch of the model’s Vitamin C Glow Increase Evening Serum. As a part of the marketing campaign, Instagram customers can attempt an augmented actuality filter accessible on the @garniernordics profile that enables them to view the product nearly in a spa-like ambiance.
“This marketing campaign is an actual departure for us in our creator advertising efforts,” Linda Ghabain, Nordic social model supervisor at Garnier Nordics, mentioned. “With our new serums, we actually needed to drill down into the expertise and allow customers to see the advantages, even nearly. In addition to exploring new methods to have interaction audiences, advocacy continues to be an important advertising channel for Garnier and so we now have partnered with a various vary of creators to generate significant conversations and constructive phrase of mouth across the filter and the brand new serums.”
When the filter is activated, Instagram customers can place a “Vitaverse” AR “room” into the house in entrance of them on their machine’s display after which stroll ahead in the actual world to stroll into the digital house. There, they will view a bottle of Garnier’s Glow Increase Serum within the middle of the room. They’ll additionally faucet on the display to change between day and evening scenes, with the evening scene switching the bottle to the Glow Increase Evening Serum.
This filter was created alongside influencer company Billion Greenback Boy, design studio 099 Inventive and artistic know-how company Weald Inventive. Whereas the #GarnierVitC marketing campaign is geared toward customers in Denmark, Finland, Sweden and Norway, folks all over the world can attempt the AR filter by visiting the Garnier Nordics Instagram profile.
For this marketing campaign, 10 native content material creators will share content material highlighting the product’s advantages and inspiring customers to attempt the AR filter.
Thomas Walters, Europe CEO and co-founder of Billion Greenback Boy, added: “Garnier is constant to innovate with the launch of its first-ever AR filter marketing campaign, and we’re delighted to have performed a task within the artistic execution. We needed to create a filter that may give the consumer a deeper perception into the day and evening serums whereas additionally making a buzz across the product launches and producing talkability. The launch of the Vitaverse comes at a time of heightened client engagement with VR and AR know-how and actually helps to reinforce the buyer’s engagement with the model. With a few of the Nordics’ main creators interacting with the immersive world to amplify attain, the #GarnierVitC marketing campaign is one other instance of how the creator economic system is continually evolving and integrating with a broader vary of promoting channels.”
