Los Angeles is known for its stars. Not simply conventional celebs like actors and musicians anymore, but additionally a more moderen kind of star — social media influencers.
For businesses specializing in influencer advertising and marketing, a wise enterprise transfer could be to maneuver your workplace to the leisure capital of the world. Listed here are 14 nice influencer advertising and marketing businesses which have completed simply that. A few of them are based mostly solely in Los Angeles, whereas others have a number of workplaces in america and/or different components of the world too. One factor that all of them have in frequent, although, is their observe document for launching profitable campaigns.
14 of the Greatest Influencer Advertising and marketing Companies Shining in Los Angeles:
14 of the Greatest Influencer Advertising and marketing Companies in LA
Ubiquitous is on a mission to create long-term partnerships for influencers in addition to manufacturers. They’ve labored with 1000’s of influencers on YouTube, TikTok, and Instagram and helped lots of of companies to handle tens of millions of {dollars} in advert spend. Among the manufacturers that they’ve helped embody Disney, Amazon, and Netflix. In some cases, they’ve managed to double purchasers’ engagement charges.
Their strategists will work with you to establish your audience, predominant objectives, and greatest social networks earlier than they flip their consideration to crafting your technique. From the primary level of contact to ongoing communication, they’ll deal with all of the levels and steps.
Key companies and options embody:
⭐ Creator outreach
⭐ Actual-time efficiency metrics
⭐ High quality management
⭐ Deal negotiation
For Influencers: In case you are in search of businesses to signify you click on right here.
For people who choose micro-influencers over well-known celebs, there’s inBeat Company – one of many greatest micro-influencer businesses for D2C manufacturers, cell apps, and shopper packaged items. They’ve collaborated with 1000’s of influencers on TikTok and Instagram, however are very selective over creators and work with solely the highest 2%.
From unboxing movies to testimonials, they will create numerous sorts of content material to your influencer advertising and marketing campaigns. They’ll additionally run an influencer-centric focus group that can assist you achieve insights earlier than you launch a brand new marketing campaign. Along with influencer advertising and marketing, additionally they deal with paid promoting and like to mix the 2.
They’ve a number of workplaces in North America, Europe, and Southeast Asia.
Key companies and options embody:
⭐ UGC manufacturing
⭐ Competitor analysis
⭐ Reporting and analytics
For Influencers: In case you are in search of businesses to signify you click on right here.
In case you particularly need to work with TikTok influencers , make sure to take a look at inCast — an official TikTok accomplice and company that’s trusted by manufacturers like Uber, BMW, and Visa. They’ve labored with 1000’s of micro influencers and key opinion leaders (KOLs) internationally serving to their purchasers to spice up model consciousness, gross sales, and progress.
One in every of their distinctive promoting propositions is that additionally they supply self-managed campaigns. In case you choose a extra hands-on strategy, this self-serve answer could be a good place to begin.
Along with Los Angeles, additionally they have an workplace in São Paulo, Brazil.
Key companies and options embody:
⭐ Actual-time, automated influencer advertising and marketing stories
⭐ Marketing campaign and content material administration
⭐ International methods
For Influencers: In case you are in search of businesses to signify you click on right here.
Small and medium-sized companies can take a look at Influencer Hunter. They encompass a gaggle of progress entrepreneurs united by their objective to assist manufacturers construct their affect via influencers. Whereas their objective is to make influencer advertising and marketing extra accessible to smaller companies, they’ve labored with firms of all sizes and their shopper checklist consists of main manufacturers like Monster, Honda, and Dermalogica as nicely.
To assist them with their mission, they provide totally customizable campaigns that may slot in along with your advertising and marketing plan. On prime of that, additionally they have an intensive digital community (their search engine has greater than 100 million influencers). One downside, although, is that they work solely on Instagram, YouTube, and TikTok.
Key companies and options embody:
⭐ Analytics and reporting
⭐ Outreach and negotiations
⭐ Paid campaigns
⭐ Gifting campaigns
For Influencers: In case you are in search of businesses to signify you click on right here.
IMA is a full-service influencer company that may handle campaigns from the start to the very finish. Not solely can they assist with all of the phases, however they’re additionally comfy working with a protracted checklist of channels. They cowl all the primary social media channels in addition to different much less mainstream channels resembling Weibo, WeChat, and Snapchat, making them an ideal selection in case your audience is positioned largely in Asia.
That is made potential by the truth that they don’t signify any influencers. As a substitute of getting to show to an present community, they’re comfortable to seek out the right influencer for each new marketing campaign. Their database has greater than 19 million influencers and so that you’re sure to seek out the precise match.
Along with Los Angeles, additionally they have workplaces in Europe, the UK, South America, and Asia.
Key companies and options embody:
⭐ Influencer search
⭐ Content material pointers
⭐ Paid social
⭐ In-depth reporting and analytics
For Influencers: In case you are in search of businesses to signify you click on right here.
Based greater than a decade in the past in 2011, HireInfluence is an award-winning influencer advertising and marketing company that has partnered with family names like Microsoft, MTV, and Oreo. For instance when MTV approached them to market their latest assortment, Capsule Assortment, they referred to as in 9 of the prime influencers on Instagram and TikTok to fashion totally different appears to be like. The end result — over 16 million impressions.
They describe themselves as a group of “expertise makers, strategic thinkers, development shapers, innovators, and analysts”. By crafting inventive campaigns, they narrate model tales and ship immersive experiences that assist their purchasers to achieve new heights. As for the expertise that they use, all influencers are correctly vetted by utilizing tech and making an allowance for numerous elements like previous work, engagement, and viewers pursuits.
Along with Los Angeles, additionally they have workplaces in Houston and New York Metropolis.
Key companies and options embody:
⭐ Inventive expertise sourcing
⭐ Paid media
⭐ Marketing campaign analytics and reporting
⭐ Onsite model occasions
For Influencers: In case you are in search of businesses to signify you click on right here.
In case you function within the B2B sector, you’ll be able to take a look at Influicity. They’re an influencer-first, fashionable media and advertising and marketing company that makes use of the ability of influencer advertising and marketing to create loyal model communities. Along with creator-made content material, they will additionally produce numerous different sorts of content material together with white papers, weblog posts, and brand-anchored podcasts.
One in every of their key traits is that their choices are based mostly on knowledge. By taking the time to sift and analyze knowledge, they will establish the influencers that align along with your model’s particular objectives the perfect.
In line with their web site, 80% of their purchasers have labored with them for over 4 years. What’s arguably much more spectacular is their shopper checklist which incorporates names like Shopify, Warner Bros. Photos, and Common Music Group.
Along with Los Angeles, they’ve a number of different workplaces throughout North America.
Key companies and options embody:
⭐ Paid media
⭐ web optimization
⭐ Media shopping for
MoreInfluence makes use of influencer advertising and marketing methods to assist manufacturers attain their goal audiences. One in every of their distinctive options is that they’re “influencer agnostic”. They don’t signify or handle any influencers. Which means that once they recommend influencers to your marketing campaign, they haven’t any hidden, self-serving agendas. As a substitute, they let your curiosity information them. In brief, authenticity is one in all their predominant driving forces.
After influencers have been recognized and accredited, they’ll additionally provide help to with content material approval earlier than your content material will get posted to the social media pages of the influencer. Then, to measure the success of posts and campaigns, additionally they implement a data-driven, inside analytics course of.
Along with Los Angeles, additionally they have workplaces in Boston, Massachusetts and Eatontown, New Jersey.
Key options and companies embody:
⭐ Contract negotiation
⭐ Influencer relations
⭐ Content material pointers
⭐ High quality assurance
⭐ Information and reporting
⭐ Paid social
For Influencers: In case you are in search of businesses to signify you click on right here.
From automotive to leisure to style, Open Affect is mainly open to working with any trade. What’s extra, they will additionally work throughout all the primary social media platforms, together with TikTok.
They affectionately check with themselves as your “marketing campaign co-pilot” and have helped to steer a few of the greatest manufacturers like Amazon, Pepsi, and Goal to newer heights. For instance, for Goal they managed to create practically 21,000 engagements and over 4 million impressions.
One of many instruments that they use to raise your model is subtle AI algorithms. This fashion, they will uncover traits and patterns ready to be explored.
Along with Los Angeles, additionally they have numerous different workplaces throughout the US in addition to in London, Milan, and Hong Kong.
Key companies and options embody:
⭐ Model analysis
⭐ Inventive technique
⭐ Images and videography
⭐ Strong analytics and reporting
Key Options: Search/Discovery, Content material Overview, Content material Library, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation, Visible Discovery,
Channels: Instagram, Fb, Twitter, YouTube, Pinterest, Snapchat, Blogs
Vampped is among the main influencer advertising and marketing businesses in LA and has labored with names like Harley-Davidson, Bumble, and Puma. Their group of producers focus on influencer strategic planning, social campaigns, and experiential advertising and marketing.
They use a four-step course of, beginning with defining the social mission. As soon as they’ve a deep understanding of the duty and desired outcomes, they shift their consideration to choosing the social platforms and format. Solely after they know the objectives and artistic course do they begin to create marketing campaign content material.
For instance, when Harley-Davidson turned to Vampped to generate model consciousness via an occasion and authentic influencer-generated content material (IGC), they invited 1000’s of influencers to their pop-up expertise. The end result — practically 10 million impressions and a attain of over 5 million.
Key companies and options embody:
⭐ Video content material manufacturing
⭐ Influencer methods
⭐ Occasions
Be Social is a digital communications firm that focuses on influencer advertising and marketing or, to make use of their very own phrases, they’re “an awareness-building powerhouse”. Based mostly in LA, they boast tens of millions of influencers of their community and might supply expertise administration companies to aspiring influencers too. Add to that the relationships they’ve with their media companions they usually’re completely geared up to assist your model create that consciousness that it deserves via print and different digital channels too.
Their group may also help you with influencer casting to knowledge evaluation and every thing in between. They work throughout all the primary social media channels, together with TikTok, and can even supply social media administration consulting that can assist you get your model in tip-top form for influencer advertising and marketing.
On prime of making on-line experiences, they’re additionally skilled at placing collectively offline occasions that supply a contemporary perspective. This fashion, you’ll be able to have interaction with customers in individual too.
Along with Los Angeles, additionally they have an workplace in New York Metropolis.
Key companies and options embody:
⭐ Experiential advertising and marketing
⭐ Paid advertising and marketing
⭐ Media relations
⭐ Social media administration
TOP is a full-service world advertising and marketing company that has served a variety of industries together with B2B, tech, and shopper packaged items. On the core of TOP’s philosophy is to drive measurable outcomes. As they put it on their LinkedIn web page, data-driven pondering is of their DNA.
Included of their core companies is influencer advertising and marketing. Whether or not you favor nano influencers over mega stars, their proprietary community has all sorts of influencers. As a matter of reality, they advocate that you simply work with a number of influencers as a way to attain extra focused audiences. Along with knowledge, emotional engagement is essential. Their group of in-house strategists, writers, and designers will craft digital belongings which have an emotion-driven narrative which they’ll then share with their world influencer community.
In case you choose a extra hands-on strategy, additionally they embody influencer advertising and marketing coaching along with full-service campaigns.
Along with Los Angeles, they’ve workplaces in a number of different cities throughout North America in addition to an workplace in London.
Key companies and options embody:
⭐ Branding
⭐ Public relations
⭐ Copywriting
⭐ Digital advertising and marketing
In case you particularly need to make a mannequin the face of your influencer marketing campaign, you’ll be able to attain out to Runway Affect. As their identify suggests, they focus on working with mannequin influencers to advertise locations and high-end manufacturers, venues, and merchandise. They’ve labored with numerous style labels as you’ll count on, however their companies aren’t restricted to this trade they usually’ve additionally partnered with the likes of Heineken, Lexus, and Google.
As they’re a digital advertising and marketing company, they will additionally create numerous different sorts of social media campaigns. Plus, not solely have they got entry to a community of lovely fashions, but additionally beautiful places. Talking of location, whereas they’re based mostly solely in LA, journey performs an vital position of their enterprise. They actually make an effort to rearrange face-to-face conferences and make it their mission to ascertain private relationships with their expertise roster.
Key companies and options:
⭐ Influencer identification
⭐ Contract negotiation
⭐ Content material manufacturing
⭐ Social media administration
Way of life manufacturers can take a look at Principally Sunny. They’re a data-driven influencer advertising and marketing company that’s on a mission to humanize manufacturers. To do that, they rely rather a lot on visible storytelling and work with expertise on Snapchat, YouTube, Fb, and Instagram. Along with social media influencers, additionally they work with life-style bloggers.
One in every of their distinctive options is that they use AI and machine studying to assist with influencer discovery. This fashion, they will analyze 1000’s of knowledge factors to establish influencers who’ve already established a relationship along with your audience. In brief, this tech provides them significantly better perception into what the true identification of the influencers is to seek out the perfect match.
Along with Los Angeles, additionally they have an workplace in New York Metropolis.
Key companies and options embody:
⭐ Content material creation
⭐ Media partnerships
⭐ Digital PR
⭐ Paid social
⭐ Reporting
