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The final couple of months introduced monumental milestones for the MoEngage group. We raised $77 million in Sequence E funding led by Goldman Sachs Asset Administration and B Capital. MoEngage was acknowledged as a Area of interest Participant for the primary time in The 2022 Gartner® Magic Quadrant™ for Multichannel Advertising Hubs. We had been additionally recognized because the highest-rated multi-channel advertising and marketing platform by the shoppers, scoring 4.9 out of 5.
Amidst all this, we labored on crucial options to energy up your buyer engagement efforts. Right here’s the whole lot new:
- Improved security with PII Masking
- All-new SMS subscription administration
- New in-app and onsite messaging templates
- Arrange a number of targets and observe income in Flows
- New accomplice integrations
Introducing PII Masking
Whereas utilizing a buyer engagement platform, your groups usually come throughout and want entry to confidential buyer info akin to names, cellphone numbers, or e mail IDs to arrange campaigns. Nevertheless, not all workforce members require the identical degree of entry and visibility to those attributes, so admins are tasked with regulating entry.
To allow it on our platform and bolster our dedication to knowledge privateness, now we have launched a brand new function, PII Masking.
Personally Identifiable Info (PII) masking permits companies to guard clients’ delicate knowledge by hiding it from unauthorized viewers. The attributes, marked as PII, are masked and may’t be seen by unauthorized members.
Learn extra about it right here.
All-New SMS Subscription Administration
SMS advertising and marketing can remodel the way you join along with your clients, however SMS compliance is simply as vital. With SMS opt-ins, you possibly can defend your model from the bills of non-compliance and in addition construct a extremely engaged viewers.
We’re excited to introduce SMS Subscription Administration, your one-stop answer to remain compliant and get permission to textual content your buyer. With this, you possibly can seamlessly allow your clients to decide out and in of the recurring SMS messages your model sends.
If you happen to’re able to get began with high-quality textual content message advertising and marketing and painless compliance, SMS Subscription administration will help!
Study extra about it right here
New In-App and On-site Messaging Templates
Having your clients opt-in to obtain advertising and marketing messages from your online business isn’t difficult. The truth is, with the rise of omnichannel advertising and marketing, it’s simpler than ever to advertise your SMS advertising and marketing listing and acquire new subscribers legally.
We’ve now added opt-in templates for In-App and On-site messages. Use this to ask your clients to opt-in for SMS advertising and marketing. This helps you construct belief and ship an on-brand buyer expertise.
Discover extra right here:
Arrange A number of Objectives and Observe Income in Flows
Now you can arrange and analyze as much as 5 conversion targets in Flows. Which means you possibly can measure a couple of enterprise metric or, higher but, get a funnel view of a number of targets that you just’d wish to measure.
For instance, perceive what number of clients have carried out an motion akin to ‘product seen, adopted by ‘product added to cart’ after which efficiently ‘accomplished the acquisition.’
With income monitoring enabled, analyze how a lot income your model has made after executing a selected circulation.
Right here’s how one can set it up
New Associate Integrations Are Right here
We’re thrilled to accomplice with Microsoft Dynamics 365!
Go away your clients wanting extra. Ship impactful buyer experiences by having a 360-degree view of your buyer and orchestrating hyper-personalized engagement journeys utilizing the joint powers of Microsoft Dynamics 365 and MoEngage.
We’re thrilled to announce our partnership with Alter!
The MoEngage and Alter integration allows you to import non-organic set up attribution knowledge to phase extra intelligently inside your lifecycle campaigns.
Know extra concerning the integration
If you happen to’d wish to know extra about these options or need to get began utilizing them, drop us a be aware at [email protected] And should you’re new to MoEngage, schedule a personalised walkthrough of our platform.
