As one essentially the most cosmopolitan capitals internationally, London is the proper place to seek out an influencer advertising company that may enable you to to succeed in your particular goal market. Whether or not you need to work with micro influencers and smaller social channels or choose to go massive with mega celebs on TikTok, you’ll discover an company for what you are promoting targets.
We’ve taken the freedom to start out together with your homework and searched the online for the perfect influencer advertising businesses with an workplace in London. Listed here are 14 businesses that may give your model the royal remedy that it deserves. Plus, a lot of them additionally supply an array of different digital advertising providers which means which you can preserve all the things in home.
High Influencer Advertising Companies in London to Make Your Model King on Social:
Main Influencer Advertising Companies in London
In case your potential prospects spend most of their time on Instagram, you should definitely try The Goat Company. Rated as one of many main Instagram influencer advertising businesses together with Moburst, Audiencly, Kairos Media, and EngageHub, they’ve additionally been recognized by Adweek as Europe’s quickest rising company.
Within the eight years that they’ve been in enterprise, they’ve partnered with lots of of manufacturers. Along with Instagram, in addition they use YouTube, TikTok, Snapchat, and plenty of different social media channels to share their end-to-end campaigns.
One in every of their distinctive promoting propositions is that their company is powered by influencers. Additionally they mix distinctive efficiency information collected of their CRM with real-human relationship administration.
Along with London, in addition they have an workplace in New York Metropolis.
Key providers and options embrace:
- 💷Paid social
- 💷Content material manufacturing
- 💷Social media administration
- 💷Paid social
For Influencers: In case you are on the lookout for businesses to signify you click on right here.
Moburst is likely one of the main 55 influencer advertising businesses and the brains behind award-winning campaigns for world manufacturers resembling Samsung. From drafting briefs to reporting and all the things in between, their influencer advertising specialists can handle all the important thing steps concerned. Additionally they have a strong community of influencers that work with numerous product classes.
One of many advantages of working with Moburst is that they will additionally repurpose influencer-generated content material (IGC). This added service could make the method extra reasonably priced.
Plus, that will help you stretch your advertising {dollars} even additional, in addition they embrace real-time optimization of their seven-step course of. They’ve a gaggle of knowledge scientists at hand to uncover alternatives price exploiting, check, and implement modifications shortly primarily based on what the testing revealed.
Along with London, in addition they have workplaces in New York Metropolis, San Francisco, and Tel Aviv.
Key providers and options embrace:
- 💷Product consulting
- 💷Social media administration
- 💷App retailer belongings
- 💷Video manufacturing
For Influencers: In case you are on the lookout for businesses to signify you click on right here.
Should you particularly need to use video content material in your influencer campaigns, you should definitely try Socially Highly effective. They’re rated as one of many finest video manufacturing firms and have labored with a number of the greatest manufacturers together with names like Sensodyne, Evian, UberEats and plenty of extra.
What makes them such an incredible selection for influencer content material is that the influencer advertising house was their birthplace they usually’ve developed because the trade has grown. Because of this their social scientists, as they wish to name them, have a deep understanding of the nuances concerned. Plus, in addition they work on all of the channels together with social media platforms like Twitch, WeChat, and LinkedIn that different influencer businesses typically exclude. As they wish to put it, they go wherever consideration goes.
Along with London, in addition they have workplaces in New York, Dubai, and Beijing.
Key providers and options embrace:
- 💷Social video and content material manufacturing
- 💷Paid media
- 💷Social commerce
- 💷Group administration
For Influencers: In case you are on the lookout for businesses to signify you click on right here.
Equally to Disrupt, Fanbytes focuses on youthful goal audiences, extra particularly Gen Z customers. Together with TOP Company, they’re one of many high advertising businesses for millennials and Gen Zers and have helped names like Nike, Samsung, and Burger King attraction to youthful audiences. The truth is, even different main social media businesses have turned to them for assist with their shopper’s campaigns. When Coolr wanted a manner to assist their shopper Burger King attraction to the tastes of youthful diners, they created a “Conspiracy Problem” TikTok marketing campaign. The outcome — an engagement charge of practically 17%. Not solely that, however in addition they exceeded the goal set for views by 15% all within the span of lower than two weeks.
They’ve helped lots of of different manufacturers and collaborated with 10 occasions extra influencers. Not solely will they introduce you to essentially the most appropriate influencers of their award-winning community, however their workforce may also give you distinctive artistic angles. Then, to optimize your influencer-generated content material, in addition they have an in-house workforce of paid social specialists. As all their marketing campaign activations get run by way of their platform, influencer and content material approval is way sooner.
Along with TikTok, in addition they work throughout all the opposite important go-to platforms of Gen Zers — YouTube, Snapchat, and Instagram.
Key providers and options embrace:
- 💷Social listening
- 💷Efficiency advertising
- 💷A/B testing
For Influencers: In case you are on the lookout for businesses to signify you click on right here.
Whereas some influencer advertising businesses imagine in power in numbers, inBeat Company prefers to be selective in terms of their expertise roster and have labored with about 15,000 influencers to this point. The rationale for that is that they select to work with solely the highest 2% of influencers on TikTok and Instagram. Add to that the truth that they keep on with micro influencers and you may sit up for actual engagement.
Whereas they like to associate with micro influencers, they will create numerous varieties of content material inside two weeks. For instance, when Nordstrom partnered with Wildfang to create non-binary clothes, over 150 content material belongings have been created for the marketing campaign. The outcome — greater than 4 million impressions.
Along with London, in addition they have a number of workplaces all internationally.
Key providers and options embrace:
- 💷Consumer-generated content material manufacturing
- 💷Paid promoting
- 💷Focus teams
For Influencers: In case you are on the lookout for businesses to signify you click on right here.
Kairos Media is likely one of the main social media advertising businesses within the UK and boasts main world manufacturers like Pizza Hut, Heinz, and Krispy Kreme. Included of their checklist of providers is influencer advertising. The truth is, that’s the place they began after they fashioned over 5 years in the past. All the opposite providers that they’ve added are constructed round influencer advertising.
For instance when Heinz approached them for a marketing campaign, they focused macro influencers on Instagram and Twitter. The outcome — over 1,200 influencer posts that generated 55 million impressions.
Along with London, in addition they have an workplace in Manchester.
Key providers and options embrace:
- 💷Content material manufacturing
- 💷Social technique
- 💷Paid media
For Influencers: In case you are on the lookout for businesses to signify you click on right here.
When Audiencly first began in 2018, they’d a really particular area of interest — gaming. Quick-forward 5 years they usually’ve additionally made a reputation for themselves in way of life advertising. Whereas they’re extra particular concerning the industries that they serve, they’re completely happy to work with firms of all sizes utilizing Instagram, YouTube, TikTok, Fb, and Twitter as channels.
With reference to their influencer advertising providers, they use a predefined seven-step course of. Every thing will get kicked off by defining KPIs and targets. After they’ve matched the correct influencers to your goals, goal market, and marketing campaign technique, they’ll additionally share detailed reporting.
On high of serving to manufacturers with influencer advertising, in addition they embrace influencer expertise administration for influencers. They’ve over 5,000 gaming influencers and way of life content material creators of their roster.
Along with London, in addition they have two workplaces in Germany.
Key providers and options embrace:
- 💷Social media advertising
- 💷Paid media
- 💷TikTok advertisements
For Influencers: In case you are on the lookout for businesses to signify you click on right here.
EngageHub is a worldwide, full-service artistic company that focuses on creating socially powered campaigns. A method that they do that’s by utilizing influencers. So far, they’ve delivered over 1,000 world influencer advertising campaigns for well-liked vogue retailers like H&M.
They’ll fortunately deal with all the weather concerned and are open in the direction of working with influencers of all sizes. For instance when H&M most popular to make use of macro influencers, they casted eight of the main vogue Instagram influencers within the UK. Collectively, they’d a following of over 2.5 million and a attain of practically half one million. To seize the essence of H&M’s clothes vary, they opted for a brunch theme. Not solely did they handle all of the logistics, but additionally publish manufacturing. The outcomes — over 30,000 engagements in simply three days. Plus, practically the entire feedback have been optimistic.
Along with London, in addition they have workplaces in Manchester and Dublin.
Key providers and options embrace:
- 💷Social technique
- 💷Paid media
- 💷Social commerce
- 💷Social media advertising
For Influencers: In case you are on the lookout for businesses to signify you click on right here.
Based over a decade in the past, Open Affect is likely one of the leaders in influencer advertising within the UK. Not like lots of the different influencer businesses that keep on with solely numerous industries, Open Affect is rather more open and has served a protracted checklist of industries together with meals and beverage, client items, and journey. They’re additionally platform-agnostic and can let your finest pursuits information them as an alternative of the opposite manner round.
They dub themselves as a “marketing campaign co-pilot” that may handle all of the facets concerned. That stated, they firmly imagine for creator advertising to be efficient, it must depend on extra than simply artistic considering and for that motive in addition they use refined tech for numerous duties. Their campaigns are extraordinarily strategic and leverage superior AI algorithms to take your model to the subsequent degree.
Along with London, in addition they have numerous different workplaces throughout the US in addition to in Milan and Hong Kong.
Key providers and options embrace:
- 💷 Model analysis
- 💷 Artistic technique
- 💷 Images and videography
- 💷 Analytics and reporting
Key Options: Search/Discovery, Content material Assessment, Content material Library, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation, Visible Discovery,
Channels: Instagram, Fb, Twitter, YouTube, Pinterest, Snapchat, Blogs
If you would like TikTok to be your go-to platform, you may try Home of Entrepreneurs, one of many finest TikTok influencer advertising businesses created by previous TikTok staff and companions. They label themselves as a “success-driven TikTok advertising company” and focus solely on this platform.
As for the industries that they serve, they’ve a confirmed monitor report of working with apps. Whether or not it’s to decrease your price per set up, improve your conversion charge, or appeal to extra installs, they might help with all of it. For instance, for Freetrade, a UK inventory buying and selling firm, they partnered with six TikTok micro influencers that managed to generate a conversion charge of practically 7%.
They’ll create influencer advertising marketing campaign methods from scratch by retaining your goal market, model’s character, and targets in thoughts. This technique would be the foundation on which your marketing campaign is constructed.
To do that, they comply with a three-step course of. First they plan. Then, they analysis. Final, they brainstorm creatives and choose the influencers.
Key providers and options embrace:
- 💷Paid social providers
- 💷TikTok Adverts administration
- 💷TikTok enterprise profile content material
For Influencers: In case you are on the lookout for businesses to signify you click on right here.
IMA is a full-service influencer company that may deal with campaigns from begin to end. Not solely do they oversee all phases of the method, however in addition they work with a broad vary of channels. These channels embrace all main social media platforms, in addition to much less conventional ones resembling Weibo, making them a superb selection if a lot of your potential prospects are primarily based in Asia.
What’s extra, they don’t signify any influencers, which means you don’t have to make use of an present community. The truth is, IMA is completely happy to seek out the proper influencer for every marketing campaign with their database boasting over 19 million potential influencers!
Along with London, in addition they have workplaces in Europe, the US, South America, and Asia.
Key providers and options embrace:
- 💷 Influencer search
- 💷 Content material pointers
- 💷 Paid social
- 💷 In-depth reporting and analytics
For Influencers: In case you are on the lookout for businesses to signify you click on right here.
European vogue manufacturers can try Treatment Media. Based in 2014, they’re an award-winning influencer advertising company that works with micro and mid-tier influencers. They’re additionally licensed by the IAB as a certified influencer advertising associate.
So far, they have been concerned in additional than 20,000 activations and have a protracted established community of vogue and way of life micro influencers to which they will flip to for future tasks. Whereas they describe themselves as devoted vogue specialists, they’re additionally completely happy to work with labels within the way of life, magnificence, and homeware area of interest.
Along with an workplace in London, Treatment Media additionally has workplaces in Germany and Sweden the place their headquarters are additionally situated.
Key providers and options embrace:
- 💷Knowledge-driven technique
- 💷Steady optimization
For Influencers: In case you are on the lookout for businesses to signify you click on right here.
TOP (quick for check, optimize, carry out) is a full-service advertising company with a large world presence. From finance to meals, they’ve labored with an array of sectors.
One in every of their distinctive traits is their emphasis on information. Creating measurable outcomes is the secret for them.
Along with influencer advertising, in addition they concentrate on branding, artistic, and public relations. The truth is, they like to create built-in advertising campaigns in order that the true energy of influencer advertising will get unlocked. With reference to their influencer advertising providers particularly, they’ve a proprietary community that embrace influencers of all sizes. All their influencers are screened beforehand and solely those which have a real curiosity in your model and its providing will likely be assigned to your venture.
Along with London, they’ve workplaces in a number of different cities throughout North America.
Key providers and options embrace:
- 💷Influencer advertising coaching
- 💷Market analysis
- 💷Model technique
- 💷Full service PR campaigns
In case your target market is generally youthful audiences, you should definitely try Disrupt. Primarily based solely in London, they’re a purpose-driven influencer advertising and paid social company that’s run by a workforce of influencers and “social natives”. Collectively, they narrate culturally related tales to assist land their purchasers the eye they deserve on all the most important social platforms together with Snapchat, Pinterest, and TikTok.
To assist them do that, they use information to foster sturdy relationships with creators. On high of influencer choice and relations, they will additionally assist with marketing campaign administration and reporting.
No problem is just too massive for them, not even getting Gen Z customers enthusiastic about a museum. And, their work has been awarded. It’s particularly their use of funds and the flexibility to combine campaigns throughout a number of channels which have been praised.
Key providers and options embrace:
- 💷Content material advertising
- 💷Paid social
- 💷Social media administration
For Influencers: In case you are on the lookout for businesses to signify you click on right here.
