B2B Advertising and marketing and Inflexion Group have introduced a strategic partnership, bringing vital advantages to each Propolis members and Inflexion Group purchasers.
As a part of this new relationship, Inflexion Group will assist the expansion and growth of Propolis via quarterly account-based advertising webinars incorporating their newest analysis, by offering audio system and panellists at B2B Advertising and marketing occasions and as a part of the judging panel for B2B Advertising and marketing’s annual awards. Key members of the Inflexion Group staff, together with Bev Burgess, Louise Jefferson and Dorothea Gosling, will grow to be Propolis Ambassadors.
Inflexion Group will encourage its purchasers to grow to be Propolis members, giving them the advantages of the worldwide B2B group reminiscent of benchmarking insights, skilled content material, peer-to-peer conversations, coaching, roundtables, greatest follow briefings, entry to the Propolis Consultants staff and entry to B2B Advertising and marketing occasions. B2B Advertising and marketing will collaborate with the Inflexion Group to increase their current advisory providers for members at the moment supplied by the Propolis Consultants staff.
B2B Advertising and marketing can even provide three of Inflexion Group’s coaching programs, customised for Propolis members and resulting in joint accreditation from each organisations:
1. Superior ABM, designed for practitioners in search of to deepen their ABM expertise and undertake greatest practices to maximise the impression of their ABM applications;
2. Deal-based advertising, particularly crafted for entrepreneurs supporting strategic gross sales alternatives who need to enhance their firm’s propensity to win;
3. Government sponsorship and engagement, developed for entrepreneurs accountable for designing and implementing govt engagement applications that foster deeper relationships with buyer executives.
Full particulars of the programs will be considered right here.
Richard O’Connor, CEO, B2B Advertising and marketing commented “We’re delighted to formally announce our partnership with Inflexion Group. Bev and her colleagues have been common audio system at our conferences for a number of years, and their perception, experience and thought management shall be invaluable in serving to us to additional develop the Propolis group and ship extra worth to our members.”
Bev Burgess, Co-Founder, Inflexion Group stated “There may be vital worth in being a part of a group of like-minded practitioners, reminiscent of that managed by Richard and his staff for B2B entrepreneurs. I’m happy to supply our purchasers the prospect to take part as a further method to carry new views and expertise to their firms, and for our staff to be part of the worth on provide to Propolis members.”
Inflexion Group is a staff of highly-experienced B2B practitioners, offering consultancy, coaching and mentoring in all areas of account-based progress, whereas B2B Advertising and marketing affords its members occasions, coaching and skilled sources plus entry to its international advertising leaders group, Propolis.
For extra info, contact:
B2B Advertising and marketing
Sarah Lovelock: sarah.lovelock@b2bmarketing.internet
Inflexion Group
Bev Burgess: bev@inflexiongroup.com
Tim Shercliff: tim@inflexiongroup.com
About Inflexion Group
Inflexion Group was based in March 2021 by Tim Shercliff, Bev Burgess and Louise Jefferson, bringing collectively over 100 years of promoting, gross sales, operational administration and consulting expertise between them.
Like the remainder of the Inflexion Group staff, they’re all practitioners. The staff has run advertising, gross sales and providers at Accenture, BDO, Capita, Cisco, Cognizant, CSC, Deloitte, DXC, Fujitsu, HP, IBM, Informatica, Microsoft, Micro Focus, NCC Group, O2 Virgin Media, Oracle, Sopra Steria, Salesforce, Telstra, and Vodafone, driving progress and aligning gross sales and advertising.
Over the past 20 years, the Inflexion staff has suggested greater than 40 purchasers on their ABM programmes and skilled and mentored a whole lot of ABM practitioners, primarily within the know-how {and professional} providers sectors.
www.inflexiongroup.com
About B2B Advertising and marketing
B2B Advertising and marketing was based in 2004 and is extensively credited with defining B2B Advertising and marketing as an business in its personal proper. B2B has grown from area of interest journal writer to World Neighborhood Intelligence enterprise.
B2B Advertising and marketing run globally famend occasions together with The ABM Convention, Ignite London/USA, Martechopia and The B2B Advertising and marketing Awards. Additionally they ship Advertising and marketing Providers and Coaching for purchasers throughout three continents.
In 2021, B2B Advertising and marketing Launched Propolis, a membership-based Neighborhood Intelligence platform for B2B Advertising and marketing Leaders. Propolis is rising quickly and now has 1000s of members from a few of the world’s greatest identified B2B Manufacturers.
