Snap is celebrating the ability of Snapchat’s magnificence group by highlighting two new AR lenses launched by magnificence manufacturers Supergoop and OPI.
The Supergoop Lipshade Lens promotes the launch of the sunscreen firm’s new Lipshade SPF 30 lip colours. The lens permits Snapchat customers to just about strive on 4 completely different colours of the Lipshades in augmented actuality. The lens additionally locations make-up on the consumer’s face and provides them equipment like hats and earrings.
“For the launch of our Lipshade SPF 30, we selected to accomplice with Snap once more as a approach of constructing the life-style story of the product,” mentioned Britany LeBlanc, CMO at Supergoop. “We’re using our lens not only for shade try-on, but in addition to point out completely different situations that encourage the place to put on Lipshade, from the farmer’s market to a summer time music competition.”
This isn’t the primary AR Snapchat lens from Supergoop. The corporate beforehand launched a lens encouraging the day by day use of SPF merchandise as a part of its “Photo voltaic Powered Freedom” marketing campaign.
OPI’s Nail Lacquer Lens, in the meantime, permits Snapchat customers to just about strive on eight shades of nail polish. The polish is designed to just about keep in place as individuals transfer their fingers round in the true world.
“Over 250 million Snapchatters have interaction with augmented actuality on daily basis on common, so we all know that they’re all the time searching for immersive new methods to work together with the manufacturers they love,” mentioned Michele Nevitt, head of CPG, well being and wonder at Snap.
“Companions like Supergoop and OPI are taking revolutionary approaches to interact Snapchatters with AR experiences that enable them to find, strive on and purchase magnificence merchandise, making buying extra private and accessible than ever earlier than.”
