Influencer advertising and marketing has risen in prominence through the years and has earned its place as a key pillar of digital advertising and marketing. Nevertheless, regardless of its speedy development, some misconceptions surrounding influencer advertising and marketing nonetheless exist.
Because the trade continues to develop, it’s essential to handle some frequent myths in order that extra manufacturers can profit from a profitable influencer advertising and marketing technique.
Delusion #1: Influencer advertising and marketing is dear
Model partnerships with macro-influencers or celebrities usually include a hefty price ticket. Fortuitously, there are additionally cheap methods to hold out an influencer marketing campaign.
A method is to do a gifting marketing campaign, the place you ship your merchandise to influencers and key opinion leaders (KOL) inside your area of interest and ask them to put up a product overview on-line. This can make it easier to lengthen your model visibility with out busting your price range.
One other approach is to take a look at micro-influencers (who’ve between 10,000 to 100,000 followers on a selected social media platform) or nano-influencers (who’ve 1,000 to 10,000 followers) as they usually value much less to have interaction.
Costs additionally fluctuate based mostly on how you propose to work with these people. A one-off put up for a selected marketing campaign is extra inexpensive, however a long-term collaboration could also be cheaper in the long term.
Delusion #2: Nano and micro-influencers are much less efficient
In the case of influencer advertising and marketing, larger isn’t all the time higher—extra followers don’t essentially equate to extra worth for manufacturers. It could thus be greatest to contemplate different key efficiency metrics as a substitute of solely specializing in follower rely.
For one, it’s essential to contemplate the influencer’s area of interest. For instance, a make-up model wouldn’t interact a meals influencer even when they’ve a excessive follower rely. You want influencers who concentrate on influencing your market and are aligned together with your model’s values, so as to attain the correct target market.
Moreover, it’s best to take into account the influencer’s engagement fee. On this regard, nano and micro-influencers could also be higher decisions, as they have a tendency to have larger engagement charges than top-tier influencers.
Delusion #3: Paid partnerships are onerous to arrange
Do you know that you simply solely want a Enterprise profile to entry Instagram’s Branded Content material instruments?
You merely must go to “Settings”, choose “Enterprise,”, scroll all the way down to “Branded Content material” and activate the “Manually Approve Tags” button. After this, you possibly can enable different accounts to create sponsored content material to your model.
Delusion #4: All influencers purchase followers
Should you’re paying for an influencer partnership, it’s pure to surprise in case your influencer’s followers are actual individuals, not simply bots. The excellent news is that purchasing followers has grow to be a much less frequent apply as rising emphasis has been positioned on lively engagement fairly than follower rely.
It’s also possible to take steps to make sure that you’re not working with influencers with many faux followers, akin to checking their engagement fee and utilizing instruments on-line that may separate actual individuals from bots.
Delusion #5: Influencer advertising and marketing isn’t for B2B manufacturers
Influencers exist in each trade, whether or not it’s B2C or B2B.
B2B influencers assist the focused companies assess whether or not the promoted services or products is crucial and helpful for the model. Therefore, whereas B2B influencers don’t essentially drive immediate purchases, they’re important in enhancing model sentiment and constructing model belief.
Conclusion
Hopefully, debunking these myths has helped you higher perceive the influencer and KOL advertising and marketing technique. There are influencers of many alternative varieties: some are costlier, and others are extra inexpensive; some work for B2C manufacturers, whereas others are higher suited to B2B. Therefore, you will need to select the correct influencer to work with to optimise your outcomes.
For these trying to work with the correct social media influencer in Singapore, take a look at Kobe. We’re an influencer advertising and marketing company skilled in matching manufacturers with influencers for optimum outcomes. Contact us at https://www.getkobe.com/ to seek out out extra.
