Suppose you’re an insurance coverage agent or insurance coverage company consultant. In that case, that you must write and format insurance coverage renewal emails nicely as a result of this can be a nice approach to present care for patrons and, on the similar time, improve insurance coverage gross sales. You could have already despatched such emails however didn’t obtain a response.
Then this text is for you — utilizing our ideas and ready-made templates, you could find an answer to the issue and improve your e-mail advertising exercise. To hurry up your renewal e-mail preparation, take a look at the information, examples, and templates we have put collectively for you on this article.
What’s an insurance coverage renewal e-mail?
The insurance coverage renewal e-mail is an e-mail for present prospects the place the insurance coverage company informs a couple of change in some insurance coverage circumstances or the necessity to replace the insurance coverage coverage phrases. Renewal emails might be despatched robotically, for instance, a month earlier than the coverage expires.
To get a excessive stage of insurance coverage gross sales, you should use not one e-mail however a sequence of a number of emails for current purchasers.
E mail newsletters might be constructed by this construction:
- You inform the shopper concerning the finish of the insurance coverage length.
- You remind the shopper about present insurance coverage phrases and protection choices.
- You supply extra worthwhile choices.
- A number of days earlier than the insurance coverage expiration date, you ship your shopper an e-mail with a suggestion to have a name or make an appointment to debate all coverage circumstances.
Consider these emails as if you’re taking good care of the purchasers since you are reminding them that the coverage is about to run out or informing them that you’ve got new thrilling insurance coverage circumstances.
(Supply: Stripo template)
What varieties of insurance coverage insurance policies should be renewed
The insurance coverage trade is creating quickly and presents good circumstances for insurance coverage brokers to earn cash.
Listed here are the preferred insurance coverage insurance policies which will require renewal:
- life insurance coverage;
- auto insurance coverage;
- enterprise insurance coverage;
- pet insurance coverage;
- medical insurance;
- dwelling insurance coverage;
- property insurance coverage.
The competitors within the insurance coverage trade can be very excessive, so it’s important to be reminded of the renewal of insurance coverage in order that the shopper doesn’t change to a different insurance coverage firm when their insurance coverage coverage expires. That is the way you lower your expenses.
Insurance coverage emails templates construction
To organize an efficient renewal e-mail for automobile insurance coverage, life insurance coverage, or every other kind, attempt to construct your e-mail based on the next construction:
- A topic line — make it as particular and clear as attainable. For instance, “Renew your auto insurance coverage and get 20% extra protection than final.”
- Write a private greeting, and deal with the shopper by identify.
- Within the first paragraph, remind who you’re and what insurance coverage firm you characterize. For instance: “My identify is Marie Chris, and I am the customer support supervisor at ABC Insurance coverage, the place you already took out auto insurance coverage nearly a 12 months in the past.”
- The central half is to elucidate why you’re scripting this e-mail. You will discover a number of template texts for insurance coverage updates under.
- Name to motion — write what the shopper must do after receiving this e-mail to get favorable circumstances for insurance coverage for an additional 12 months, which you promised within the topic line. They will name you to debate particulars or schedule an appointment.
- Thank the client for his or her consideration, say goodbye and bear in mind to signal. For a simpler ending, use the e-mail signature, which might be achieved in our editor.
A superb instance is an e-mail signature and footer with all contacts. Such e-mail ending helps you improve click-through charges.
(Supply: Stripo template)
Suggestions for writing profitable emails in insurance coverage gross sales
Now we have collected some necessary recommendations on what to incorporate in your insurance coverage renewal emails to get outcomes.
Use easy topic traces that seize consideration
The topic line is the very first thing the recipients see of their inboxes. At this second, they resolve whether or not or to not open the e-mail, so the topic line must be catchy, highly effective, and compelling sufficient to entice them to open your e-mail. The recipient’s identify and the profit they are going to obtain by studying your proposition work nicely right here.
Personalize your insurance coverage gross sales emails
It’s a excellent thought to make use of customized emails. Now we have already written concerning the significance of utilizing the shopper’s identify within the topic line and the greeting.
However you may go even additional, for instance, make a customized insurance coverage quote that may keep in mind the circumstances of the present insurance coverage coverage and by some means enhance them. Or your proposal for an insurance coverage enterprise could embrace details about the corporate’s new actions.
In any case, present that you just wrote this e-mail particularly for the client, and they’re going to recognize it.
Present worth
Your purchasers wish to keep away from studying an e-mail through which you’ll solely promote insurance coverage. They wish to see one thing invaluable and important to them, like just some traces about selecting insurance coverage insurance policies based on your standards, how one can seek the advice of an insurance coverage agent, getting free recommendation, or thrilling assets. While you present worth, you achieve the belief of the viewers and the need to work with you additional.
(Supply: Stripo template)
Be brief and direct
Get to the purpose of your proposal and be concise. Don’t write an enormous e-mail with a number of paragraphs expressing respect and never containing info. Do not forget that your shopper’s time is all the time restricted. They’re typically distracted. So if the recipient sees lots of textual content within the physique of the e-mail, they could not even begin studying it. It’s simpler to be concise utilizing visible modules in templates, akin to right here.
(Supply: Stripo template)
Do not forget to write down a follow-up e-mail and post-purchase e-mail
Do not hassle the shopper together with your emails too typically, however after sending an e-mail with a proposal to resume the insurance coverage, don’t forget to ship a follow-up e-mail, for instance, a couple of days earlier than the tip of the insurance coverage if the shopper has not but decided.
If the shopper responded to your e-mail and you’ve got already made a deal, ship them a post-purchase e-mail thanking them for selecting your insurance coverage firm.
Insurance coverage e-mail templates to your inspiration
To save lots of you time in getting ready your insurance coverage gross sales e-mail and to encourage you, now we have put collectively some examples of insurance coverage e-mail templates. You possibly can select any relying in your case, add some specifics and personalization, and ship it to the shopper.
Insurance coverage renewal e-mail template for a personal shopper
Topic line: [Client name], it is time to renew your insurance coverage coverage
Whats up, [Client name]!
I’m [Your name], representing the insurance coverage firm [Company name], the place you purchased insurance coverage — dwelling and auto insurance policies in July 2023.
Your insurance coverage coverage [Name and number] must be renewed in [XX days/weeks]. As your trusted insurance coverage agent, I would like you to have insurance coverage protection to guard your property and automobile.
To resume your coverage in just some minutes, click on the hyperlink under or give me a name at [Phone number].
Please be at liberty to ask any questions or issues about your protection. I’m right here that will help you.
Finest regards,
[Your name]
Brief renewal e-mail template for insurance coverage brokers
Topic line: [Client name] 30 days left till your life insurance coverage expires
Pricey [Client name],
Now we have but to debate renewing your coverage, which can expire in 30 days. I’ll fortunately meet with you and supply new life insurance coverage insurance policies with engaging protection circumstances.
Please give me a name when you’ve gotten time to debate.
Finest regards,
[Your name]
Renewal insurance coverage e-mail template with coverage circumstances renew
Topic line: [Client name], choose your new auto insurance coverage phrases
Pricey shopper,
On July 2023, you will want to resume your automobile insurance coverage. Earlier than you do, I wish to allow you to get the most effective deal attainable.
Our insurance coverage firm [Company name] cares about you as our valued buyer, so because you final renewed your insurance coverage coverage, now we have made important adjustments:
- added protection choices;
- developed aggressive quotes;
- supply extra privileges for our common prospects.
We all the time take into consideration your pursuits, so now we have thought by way of all of the choices to guard you. Allow us to take care of your automobile insurance coverage wants, and you’ll get time for extra necessary issues like household, mates, and work!
If you need to seek the advice of about renewing your coverage and choosing the proper protection, please name me at [Phone number].
Finest regards,
[Your name]
Coverage replace e-mail template
Topic line: [Client name], examine the phrases of your insurance coverage coverage
Whats up, [Client name]
I’ve excellent news for all our prospects from [Company name]’s insurance coverage firm.
Beginning March 1, 2023, all current insurance coverage insurance policies have been up to date — now we have added catastrophe protection areas and elevated the variety of funds to our prospects.
We are going to reply any questions concerning protection, coverage standing, or the power to resume your coverage simply.
Finest needs,
[Your name]
Enterprise insurance coverage replace template
Topic line: How about renewing your enterprise insurance coverage?
Whats up, [Client name]
That is your insurance coverage agent [Your name]. How was your enterprise 12 months? I hope you’re profitable in all the things.
We all know you’ve gotten one thing to be happy with this 12 months — you’ve gotten turn into among the best in your trade, acquired recognition from the enterprise neighborhood, and opened a brand new enterprise. Congratulations!
Your enterprise insurance coverage coverage will quickly expire on July 15, 2023, and have to be renewed. We are able to simply prolong the protection if you’re nonetheless glad with it. Moreover, I’m attaching a truth sheet so that you can confer with as you get extra insurance coverage quotes for your enterprise.
Do you’ve gotten time to satisfy and chat this week?
Finest regards,
[Your name]
Wrapping up
Take note of getting ready renewal emails to your current prospects, and they’re going to fortunately proceed to work with you and can be pleased about your concern. To hurry up the e-mail advertising course of, take insurance coverage e-mail templates from Stripo or create your personal templates in our drag-n-drop editor. Use all the following tips and ready-made e-mail templates to get extra prospects.
Create renewal insurance coverage emails with Stripo
