Jack Daniels is so deeply rooted in Tennessee tradition and the southern states of America, that at the beginning look it appears an odd option to get two well-known cockney geezers – Martin and Roman Kemp – on board.
However company Iris has bought the very best out of the Spandau Ballet bassist-turned-actor and his radio presenter son, in order that the social media marketing campaign is a pleasure to look at. It’s a Father’s Day initiative referred to as “Deepen the bond” by which Jack Daniels is handing out playing cards containing a sequence of questions.
Charlotte Coombes, group account director at Iris, mentioned: “54 % of fathers really feel they aren’t devoting sufficient high quality time to their youngsters, while 42 % are unable to spend sufficient time with them. We’ve liked working intently with Jack Daniel’s on such a significant and particular venture.”
The Kemps have made knowledgeable (and one assumes, private) success out of their relationship for some time now, not least on Gogglebox, and their responses to Jack Daniel’s questions hit simply the fitting observe.
MAA inventive scale: 8
