How To Exclude Tags In Google Tag Supervisor By The Customer’s Logged-In Consumer Function in WordPress

All through any day, I log into Martech Zone to learn type submissions, add and edit content material, and enhance the location’s efficiency. At subject is that I don’t need that exercise skewing my analytics or executing tags inside Google Tag Supervisor (GTM), similar to opening my chatbot or detecting a customer’s location utilizing an IP lookup service (our chat tag fires solely when the person is in the USA).

Detect Logged In on WordPress With Google Tag Supervisor

WordPress already has built-in performance to show a logged-in class in your physique tag that shows whether or not or not a person is logged in. Many individuals make the most of this inside Google Tag Supervisor to exclude tags from firing, similar to Google Analytics tags. The method works by searching for a CSS class mechanically added to your WordPress website’s physique tag, recording the end in a variable, then utilizing a set off to execute particular tags.

Right here’s the right way to set this variable and set off up in GTM:

1. Add Variable known as Logged-In utilizing a DOM Ingredient.
   • Set the Choice Methodology to CSS Selector
   • Set the Ingredient Selector to physique.logged-in
   • Set the Attribute Title to class
   • Save

2. Add a Set off that makes use of the Logged-In Variable. On this case, you solely need the set off to fireplace when the person is NOT logged in, so you are able to do this by making a Not Logged In Set off.
   • Set the Set off Sort to DOM Prepared
   • Set the set off hearth on Some DOM Prepared Occasions
   • Choose the variable Logged-In and equals null

Alternatively, you would set the variable to not equals logged-in and you would use the set off as an exclude slightly than an embody. Both manner, make the most of this set off to execute, sometimes as a substitute of All Pages.

There’s a limitation with this, although. What for those who’re working a WordPress website the place you wish to exclude a selected function from firing a tag? In my case, I’ve registered contributors that I nonetheless wish to hearth our location and chat triggers. Utilizing the logged-in methodology will eradicate the tags from firing on any registered and logged-in person. Sadly, WordPress doesn’t mechanically show any function throughout the HTML of the web page so that you can set off a tag on. However you possibly can add it, although!

Add A Physique Class With The Customer’s Function On WordPress

Simply as WordPress mechanically injects a category of logged-in on the physique class, you possibly can add the person’s function inside a physique class. Inside your baby theme features.php file, you possibly can add the next perform:

perform add_role_to_body_class( $lessons ) {
    if ( is_user_logged_in() ) {
        $current_user = wp_get_current_user();
        $user_role = array_shift($current_user->roles);
        $lessons[] = 'role-' . $user_role;
    } else {
        $lessons[] = 'role-guest';
    }
    return $lessons;
}
add_filter( 'body_class', 'add_role_to_body_class' );

So, for those who’re an administrator, this can add <physique class="role-administrator" together with another lessons like logged-in, and so on. And for those who’re not logged in, the perform provides an imaginary class of role-guest.

Detect WordPress Customer’s Function on WordPress With Google Tag Supervisor

In my case, I wish to exclude some tags from being fired when an administrator is logged into the location. Simply as within the instance above with logged-in works for a variable and set off; now I can do that with role-administrator. Fairly than specifying the category within the factor selector, I’m simply going to move the whole class contents.

1. Add Variable known as Physique Class utilizing a DOM Ingredient.
   • Set the Choice Methodology to CSS Selector
   • Set the Ingredient Selector to physique
   • Set the Attribute Title to class
   • Save

2. Add a Set off that makes use of the Physique Class variable. On this case, you solely need the set off to fireplace when the person is NOT logged in, so you are able to do this by making a Is Administrator set off.
   • Set the Set off Sort to DOM Prepared
   • Set the set off hearth on Some DOM Prepared Occasions
   • Choose the variable Physique Class accommodates role-administrator

3. In your Tag Triggering, add the set off Is Administrator to your Exceptions. This can make sure the tag isn’t fired when an administrator is logged in whereas viewing your website. Within the case of my website, I’ve a tag that detects whether or not somebody is on the core area (slightly than a translation) and that the tag is NOT fired when the administrator is logged in.

Replace: I up to date this logic after publishing it and emailing it. Capturing the whole physique class was a way more environment friendly variable in order that I might use it to specify roles or whether or not the particular person was logged in from a single variable.