Pet well being and wellness firm Higher Selection is using augmented actuality to advertise its line of Halo Elevate pet food. The corporate’s AR expertise goals to coach customers concerning the high quality of the Halo Elevate model whereas additionally permitting them to check Halo Elevate with different standard pet food varieties.
Buyers can activate the AR expertise by scanning the QR code on the again of a bag of Halo Elevate pet food with their smartphone. From there, they’ll place a digital canine in entrance of them on their display screen and faucet completely different choices to study Halo Elevate pet food, evaluate the dietary high quality of Halo Elevate to different manufacturers (like Professional Plan, Hill’s Science Food regimen and Royal Canin, amongst others) and declare a $5 off coupon for a bag of Halo Elevate.
Along with launching this AR expertise, Higher Selection mentioned it can additionally make the most of AI know-how in its advertising.
“Our dedication to innovation and buyer satisfaction has pushed us to discover new frontiers in know-how,” mentioned Mike Younger, chairman of Higher Selection Firm. “By integrating augmented actuality and synthetic intelligence into our advertising and gross sales efforts, we’re in a position to inform our model and product story by a singular and immersive expertise for our prospects.”
