State of affairs
This play goals to profit from the identifiable attributes of your finest prospects. The aim right here is to focus your upsell efforts on the accounts which can be most certainly to develop rapidly.
Run an evaluation to establish frequent attributes about excessive spend accounts or accounts which can be rising their spend quickly. Then use these attributes to establish lookalike accounts (i.e., the identical measurement or know-how profile) which can be at present low-spend prospects. Alternatively, you should use ZoomInfo’s listing import and lookalikes options to streamline the evaluation and identification of frequent attributes and lookalikes.
Triggers
- Low-spend accounts with attributes much like the high-spend account listing.
Actions
- Provoke an e-mail sequence to the lookalike accounts.
