Warner Bros. Footage is letting folks costume up like superheroes in augmented actuality to advertise the premiere of The Flash in theaters June 16.
Superhero followers can obtain Excellent Corp.’s AR-try on software, YouCam Make-up, to entry this sponsored content material. The Flash AR lens will place the superhero’s crimson masks on the consumer’s face by augmented actuality, in addition to trigger lightning results and the movie’s emblem to animate round their head.
“We’re excited to kick off an thrilling partnership with Warner Bros. for the launch of their summer season field workplace journey, The Flash,” stated Alice Chang, founder and CEO at Excellent Corp. “Via the usage of AI and AR digital try-on we’re creating impactful film moments for The Flash followers inviting a totally new, hyper-engaged approach to join with their favourite superhero.”
For much more superhero content material, Excellent Corp.’s YouCam Excellent photo-editing app additionally options sponsored content material within the type of The Flash-themed stickers that may be positioned on high of pictures. This features a sticker of The Flash’s masks, which will be positioned on high of an individual’s face in a photograph to make them seem like they’re carrying it.
The YouCam Make-up and YouCam Excellent apps can be found to obtain free of charge on iOS and Android units. Whereas each functions supply elective premium subscriptions, no buy is critical to entry this sponsored content material.
