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The Science of Persuasion with Richard Shotton


The Science of Persuasion

On this episode, I had the pleasure of chatting with Richard Shotton, a behavioral science knowledgeable who is aware of a factor or two about advertising and marketing. He gave us some unimaginable insights into methods to apply behavioral science to branding and shopper conduct. 

One of many coolest issues we realized was that embracing imperfections in your branding can really make you extra relatable and endearing to your prospects. Plus, leveraging behavioral biases may give you a short-term increase whereas additionally constructing belief along with your viewers. Win-win!

Richard is the founding father of Astroten, serving to manufacturers like Google and Barclays apply behavioral science. He authored “The Alternative Manufacturing facility,” a best-selling e book on advertising and marketing biases. His contributions have earned him honors from the IPA and affiliations with Churchill Faculty, Cambridge College. His latest e book, “Phantasm of Alternative,” is out now. 

We discuss:

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The submit The Science of Persuasion with Richard Shotton appeared first on Kaye Putnam | Psychology Pushed Model Strategist.

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