Actor/filmmaker Idris Elba and Miroma Group founder Marc Boyan are launching a worldwide artistic and content material enterprise SillyFace. SillyFace says it needs to reinvigorate creativity and enjoyable in model advertising by ideation, creation and distribution of lengthy and quick type content material.
Elba says: “I’m at my artistic finest when I’m relaxed, not anxious or contemplating all of the ‘what ifs’. Nevertheless, this isn’t at all times the environment that creatives are confronted with when model constructing. SillyFace is right here to carry again that feeling of artistic excellence.”
Boyan says: “Each day, I work alongside international manufacturers who’re struggling to grasp the intersection between trendy cultural traits, model identification and its shopper base. It’s creating apprehension and hindering artistic storytelling.
“SillyFace has been created to lean into tradition and new international traits, providing a enjoyable setting to get artistic slightly than be afraid. Idris and I are each from underrepresented backgrounds and we see the world a bit in a different way. We’re aiming to carry our considering to manufacturers to provide individuals a voice and share tales that resonate with the patron, while holding the model secure from criticism.”
The primary new hires for SillyFace embrace Rahul Chopra as chief technique officer who just lately joined from Instagram the place he was director, reels and digicam He was beforehand at Fb app and Snap Inc in senior roles. Margot Hauer-King can be becoming a member of as chief shopper and income officer from Beentheredonethat. She was beforehand at WPP. Each will probably be based mostly in New York. SillyFace can be opening in London and LA.
The present wave of celeb-led businesses was pioneered by Ryan Reynolds with Most Effort – which claims, tongue in cheek – to make adverts for its personal amusement. Entertainer and former footballer Terry Crews has just lately entered the lists with Tremendous Critical.
With adland’s artistic ranks slightly shorn of stars the chance is evident. Elba is aware of adland properly having appeared in numerous them and Miroma’s Boyan is an achieved entrepreneur.
