Overlook what you (assume you) know concerning the funnel. For Antonia Wade, International CMO at PwC, it’s time to throw ‘custom’ out the window and rework the B2B purchaser journey.
In simply two weeks she’ll be lifting the lid on find out how to revamp your relationship with clients at Ignite London – the largest B2B advertising and marketing occasion of the yr. She joins David Rowlands, Head of Content material, for a style of her session the place she’ll be taking a deep dive into her newest guide, Reworking the B2B Purchaser Journey, and unveiling find out how to win massive.
The pair additionally discover find out how to show the worth of selling, the problem round gross sales and advertising and marketing alignment, why precision issues, and rather more.
Be a part of Antonia at Ignite London on 29-30 June and get the sensible data you’ll want to drive better outcomes throughout each ingredient of your advertising and marketing technique. You’ll discover actionable options to your largest pain-points throughout two days of panel discussions, networking, interactive workshops, roundtables and coaching periods.
Ebook now with unique low cost code PODCAST to get 20% off your one or two day cross.
