Veritable new enterprise machine New Business Arts has received Magners. Magners, historically a summer season model, dealt with the evaluate internally.
Ben Turner, model advertising and marketing director of cider at proprietor C&C, says: “Summer time is synonymous with cider, and our new positioning and marketing campaign from NCA celebrates this and the totally different types this could take. Everybody loves a bit of out of doors house, and our marketing campaign seeks to place Magners on the coronary heart of this.”
NCA MD Hannah White says: “We’re thrilled to be working with Magners and launching our first work to have a good time the long-lasting mixture that’s cider and gardens.”
In simply three years NCA has received enterprise from Sainsbury’s, Nationwide, Moneysupermarket.com and Nando’s plus quite a few smaller accounts.
