To a prospect searching for out a brand new service supplier, the method generally is a little overwhelming. It is easy to surprise: Who’re the actual individuals behind all of the smoke and mirrors?
Including a “Meet the Group” web page or part to your web site is a straightforward, efficient solution to give your enterprise an accessible face.
This additionally offers prospects an concept of who precisely they’ll be working with and reveals potential staff that you simply’re pleased with the individuals in your workforce.
For inspiration, see how these firms introduce guests to their most vital artistic belongings: their individuals.
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1. Yokel Native
Yokel Native is a HubSpot Company Companion that positions itself as an extension of its purchasers’ advertising and marketing groups. For that cause, this company showcases its employees to spotlight the people behind the model.
What’s pleasing about this explicit web page is the simplicity: The grid design supplies a contemporary really feel, and clicking on a face opens a field with extra details about the workforce member, together with their bio, credentials, and social profiles.
Why this works: Yokel Native doesn’t go overboard with its “Meet the Group” web page, and it doesn’t have to. Every part potential purchasers have to know is introduced in a clear grid format. This fashion, it’s clear who’s behind the company.
2. Philly Reps
In distinction to extra elaborate designs, Philly Reps is one other company that takes a cleaner, minimal method to its workforce web page.
Members are introduced in grayscale photos that take up the vast majority of display area for a pleasant constant feel and look.
Beneath photos are temporary descriptions of every member. Discover how Philly Reps has made every description roughly the identical size to keep up steadiness and alignment between grid components.
Most received’t discover this element, nevertheless it leads to a web page with most readability.
Why this works: Massive grayscale headshots of workforce members deliver character and character to the model whereas sustaining visible consistency.
3. Digital Marmalade
Since most worker bios learn quite a bit like a listing of stats (“10 years within the business … 4 years on the firm … Managed 80 web site redesign tasks … “) the oldsters at Digital Marmalade determined to have slightly enjoyable with the format.
Every worker on the London-based advertising and marketing company has a buying and selling card-style profile detailing their precise advertising and marketing accomplishments and private details.
It is a quirky twist that provides guests a snapshot of the company’s workforce, highlighting each their spectacular expertise and pleasant tradition.
Why this works: Digital Marmalade balances its present of technical proficiency and enjoyable with worker stats. Moreover, headshots are all comparable in composition and background.
4. CloudHorizon
CloudHorizon is a cell product improvement firm. Its about web page says, “A few of the extra rewarding tasks we now have had the honour to be concerned in, began with easy concepts and grew worthwhile companies from the bottom up.”
With this in thoughts, CloudHorizon’s “Meet our workforce” part is an effective way as an example that concept.
If you hover over a picture of a workforce member, their thumbnail flips to disclose a photograph from their childhood with a small caption of what they wished to be after they grew up.
Why this works: This intelligent concept highlights each the variety of backgrounds that the CloudHorizon workforce brings, in addition to the individuality of every member. It additionally supplies a way of pleasant nostalgia to new guests.
5. Bolden
Bolden’s workforce bios are extra typical than others on this checklist, however they make up for it in type.
Hovering over every workforce member’s image produces a darker various, virtually like a picture destructive, revealing the worker’s title and outfit change. This can be a nice instance of a minimal, accessible “Meet the Group” web page that appears cool and introduces the faces behind the company with out going excessive.
Why this works: Bolden implements a refined however distinctive and efficient hover impact for its workforce member playing cards for additional visible aptitude. As a digital design company, these small moments present functionality.
6. Rock Kitchen Harris
Rock Kitchen Harris, a full-service company, determined to skip the pictures altogether and showcase the cartoon variations of their staff as an alternative.
Every worker on the English company had a customized caricature drawn up, and everybody has a unique character.
Whereas some staff opted for representations harking back to LinkedIn profile photos, others bought slightly artistic, dressing their cartoon selves up as Ewoks and different characters.
Staff may also be simply filtered by specialty.
Why this works: The selection to make renderings of every worker brings lots of character and character to this company’s web site. Plus, it offers staff the prospect to have some additional enjoyable as effectively.
7. FCINQ
FCINQ, a artistic studio, introduces us to their workforce with a collage of colourful bubbles.
Hovering over an worker’s circle produces a zoomed-in impact, and clicking expands their headshot with their title and social profiles. The splashy setup is a classy various to the anticipated rows of workforce pictures and names.
Why this works: FCINQ’s workforce part is a pleasant departure from the usual grid format whereas staying intuitive and informative.
8. Zulu Alpha Kilo
This Canadian company presents its founding workforce with refreshing comedic aptitude. Whereas many company leaders select to signify themselves with stoic enterprise portraits, the three leaders of Zulu Alpha Kilo opted for frolicsome pictures and cheeky bios.
This is an excerpt from the bio of Marcus Alpha — the company’s “Extremely Chief Artistic Director Officer”:
Marcus has a status for pushing his artistic groups additional than every other artistic director. He makes them work late nights, weekends, and thru holidays in pursuit of that one actually breakthrough artistic concept.
And after they’ve lastly cracked it after weeks of grueling and thankless work, Marcus will triumphantly stand in entrance of the shopper and current it as an concept he had within the bathe that morning as an alternative.
Why this works: Zulu Alpha Kilo leverages humor with its portraits and textual content content material to attract potential purchasers looking for a companion on the quirky facet.
9. Stink Studios
We love this expertly laid out slideshow of workforce members from Stink Studios.
This artistic company has places of work in 5 main cities all over the world — together with New York, Paris, and Berlin — however having a personable “Meet the Group” part helps give their enterprise an accessible edge.
They do not name themselves “a worldwide firm with an area really feel” for nothing.
Why this works: The damaged grid format of this web site’s workforce web page is inviting, clear, and a contact playful as effectively.
10. Canela Vegan Bakery & Café
Canela is aware of that its individuals and story are simply as vital as thits scrumptious menu offeringsTheir meet the workforce web page consists of every particular person’s title, pronouns, and a brief bio.
Group members’ pictures usually embody a baked good or cup of espresso, preserving with the bakery’s theme. In addition they share their favourite desserts, tying again to the candy treats the bakery gives.
What we love: Every bio additionally consists of the worker’s favourite track and astrological signal. This creates a private, lighthearted contact.
11. Drexler
As one of many extra artsy entries on this checklist, Drexler proves that you do not want an entire web page dedicated to introducing your staff — only a part can do the trick.
This straightforward however polished workforce member marquee seems down the homepage and performs with scrolling to disclose every workforce member’s portrait. The “hands-on” portrait aesthetic can also be distinctive, making a homepage that solely this group might suppose up.
Why this works: Drexler makes use of scrolling to current workforce pictures in a scanning sample, full with peculiar however charming portraits.
12. Matchstic
As a branding company, Matchstic is aware of the significance of identification, creativity, and individuality. Not solely does its “Who We Are” part present that identification by highlighting the human aspect of the model, nevertheless it additionally reveals its artistic facet.
If you hover over every thumbnail, a goofy illustration is overlaid onto the picture.
As well as, the customized cursor, which solely reveals up on the About web page, is a powerful callback to the Matchstic model, implying kinetic power that begins with the lighting of a match.
Why this works: Matchstic applies a cartoon-style hover impact to its worker portraits, implying enjoyable, creativeness, and creativity behind the in any other case simple profiles. The customized cursor is an additional, pleasant contact.
13. Atlassian
Atlassian, an organization behind many software program options utilized in companies worldwide, highlights pictures of their workforce on their “individuals” web page, interacting on the workplace and arduous at work.
Beneath, they showcase their management workforce with colourful headshots that get away of colourful background bins, just like Matchstic. If you hover over every picture, vector graphics referring to the person’s distinctive position seem.
As well as, a popup seems on click on with social icons and a bio. What’s significantly fascinating is the choice to obtain their headshot, which has some additional utility for media professionals.
Why this works: Atlassian’s individuals web page is skilled and quirky, with helpful options like bios, social media hyperlinks, and an choice to obtain headshots.
14. Kota
Coronary heart Artistic presents its workforce members on its “about us” web page. Clicking on portraits reveals extra details about every worker.
There’s additionally one other double-vision type portrait exhibiting a close-up and the worker’s profile image overlapped.
Why this works: The artistic, constant colour scheme lends a contact of enjoyable to its “Meet the Group” part by displaying various portraits on mouseover.
15. LiveChat
LiveChat, an AI customer support and chatbot resolution, approached its workforce web page utterly in a different way.
As an alternative of simply itemizing out every workforce member’s roles and expertise, they created a photograph for every workforce member that illustrates who they’re in a conceptual, enjoyable, and symbolic method. Given the dimensions of the corporate, this was fairly the endeavor.
LiveChat’s method is extraordinarily efficient for showcasing the individuality of their workforce, and it compels the web site customer to take the time to have a look at every image and browse every bio.
This leads to longer time on web page, an vital engagement metric.
Why this works: The LiveChat workforce web page emphasizes every member’s character and pursuits. Clearly, LiveChat values everybody and is aware of the actual energy of any enterprise is the individuals.
16. Etsy
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Many massive firms forgo the standard “Meet the Group” web page as a result of there are such a lot of workforce members that it does not make sense to show all of them.
At Etsy, although, they acknowledge all of the those who make the favored on-line market doable with a tiled “individuals board” that scrolls for days.
Why this works: Whereas impractical to supply bios of each workforce member, Etsy compromises with a collage of workforce portraits as a testomony to the energy behind the corporate.
17. UWG
Digital content material specialists UWG have created a surprising workforce web page that’s as a lot about character as it’s about personnel. Group members are proven in energetic portraits towards strong backgrounds.
Most photos are squares, however the web page often breaks this sample for some visible selection. You possibly can click on a portrait to open a modal for extra details about a workforce member.
Why this works: This workforce web page is straightforward, but daring and efficient. Every portrait is full of character, and collectively the photographs type a vibrant collage. It’s the sort of “Meet the Group” web page that makes you really need to meet the workforce.
18. The Correspondent
The Correspondent is a company that gives information with out fear-mongering or monetary achieve. In true journalistic type, the location options every workforce member in a superbly rendered cartoon type, offering an inventive really feel to the web page.
Clicking on every thumbnail leads the web site customer to a spot the place they’ll subscribe to that exact author and consider a feed of their items. The person’s mission is displayed throughout the highest, and make contact with data is within the sidebar.
Why this works: Sketch renderings of each workforce member lend to the publication aesthetic of The Correspondent. Readers can simply discover a explicit author’s tales as effectively by clicking a card.
19. Bluleadz
What higher solution to convey the character of your workforce than to show their favourite gifs on mouse hover? That is what digital advertising and marketing company Bluleadz does. You possibly can virtually think about these people within the situations their gifs signify.
One other helpful function of this “Meet the Crew” web page is the power to filter Bluleadz staff by operate. Every button on the backside corresponds to a workforce and brings up the people who “make the magic occur” in that enterprise space.
Why this works: One more method so as to add character to a workforce web page, Blueleadz features a favourite gif for every workforce member. It’s enjoyable, entertaining, and doubtlessly changing.
20. Media Junction
Daring blocky pops of colour? Sure, please. HubSpot Elite Company Companion Media Junction shows their workforce thumbnails on strong backgrounds with vector shadows.
Every picture is slightly foolish, and plenty of of them deliver their furry mates into the image with them.
As well as, their management workforce’s thumbnails are clickable so to learn extra about them and even ship them a message for extra data.
Why this works: Media Junction shouldn’t be afraid to indicate its playful facet on the workforce web page — photos are colourful, inviting, and animated for a touch of fashion that retains customers on the web page.
21. Humaan
Humaan is all about mixing play and enterprise with curiosity and experimentation. That’s why their “Meet the Group” web page is crafted to showcase what they do greatest — design digital merchandise for forward-thinking manufacturers.
The Humaan “Meet the Group” group picture highlights their enjoyable, collaborative facet. However, whenever you scroll down the web page, you’ll discover personalised gifs of every workforce member and a brief (however not boring!) bio.
Why this works: The colourful group picture screams, “We’re artistic.” However not solely does the group picture catch the attention, every picture (or gif) of the Humaan workforce showcases a little bit of their character to create a extra, effectively, human expertise.
22. Salted Stone
Salted Stone, an end-to-end digital options and consulting company, is proud to not be certain to only one hemisphere — they usually need you to comprehend it.
The person pictures of every workforce member are skilled pictures with the identical background and lighting. The darker background helps draw consideration to the map on the facet of every particular person’s picture.
Why this works: Salted Stone’s “Meet the Group” web page focuses on particular person staff, whereas completely highlighting their location. Prospects know they’ll be working with global-minded leaders.
23. Oak + Rumble
In the event you’re an organization that produces video, wouldn’t having high-quality video content material in your “Meet the Group” web page make sense? Oak + Rumble thought so, and their intro video completely nails what they’ll provide purchasers.
Your bio web page does not should be simply headshots and brief worker bios. As an alternative, be artistic and take a web page from Oak + Rumbles playbook. Add video to essentially make your story bounce off the web page.
Why this works: The Oak + Rumble intro video brings their work to life. Guests to their workforce web page know precisely what Oak + Rumble is nice at doing, they usually know what sort of high quality work to count on in the event that they work with them.
24. Fishfinger
Fishfinger, a artistic company, determined to go towards the grain with its “Meet the Group” web page.
As an alternative of displaying worker pictures, Fishfinger took the ache out of image day and created private animations for every worker based mostly on their place, likes, and preferences.
Fishfinger additionally ditched the boring bios and created brief, quirky bios for every workforce member.
Navigating to the subsequent workforce member’s web page is a snap with the “Meet Dave” hyperlink on the backside of the web page.
Why this works: Fishfinger’s “Meet the Group” web page completely captures readers’ consideration, showcasing the corporate’s and staff’ personalities.
“Meet the Group” Web page Greatest Practices
So, what can we study from these distinctive examples? Listed here are some suggestions and design greatest practices that you may take away and apply to your individual workforce web page.
Use high-quality photos.
Most guests will count on your workforce web page to function pictures of your staff. Be certain these pictures are high-quality and visually constant (together with dimensions). From there, you possibly can add as a lot character as you need. Or, as we noticed in some examples above, you could possibly attempt an illustrated various.
Write compelling worker descriptions.
On the very least, every member’s profile ought to embody a photograph, title, and job title. For extra particulars, add a brief bio of every worker that outlines their position, expertise, accomplishments, and pursuits.
That is particularly becoming for businesses that collaborate extensively and in particular person with purchasers — you’ll need to construct belief, and bios are an effective way to get there.
Embody social hyperlinks.
Along with your staff’ names, titles, and bios, you may also hyperlink to their social media profiles. Whereas pointless, this might help potential purchasers attain out to members by means of one other most well-liked channel.
A LinkedIn profile hyperlink is probably going sufficient, as you may be assured that staff will hold their posts skilled on the location. Nevertheless, hyperlink to different profiles (e.g., Twitter, Instagram) cautiously, as you possibly can’t make sure their conduct on these websites is company-appropriate.
Showcase character.
Sure, merely saying “character” might seem to be a cop-out reply. We’re being deliberately obscure right here as a result of every firm can have its personal method to including additional character to its “Meet the Group” web page. Relying in your model, this would possibly embody enjoyable portraits, humorous descriptions, or eye-catching results.
As we’ve seen, the most effective workforce pages inject character in a method that aligns with their branding. Some pages lean formal however sneak in some enjoyable components, some clearly intention for humor, and others play it extra significantly. In all circumstances, the pages preserve knowledgeable really feel, even these which can be humorous.
You don’t have to go overboard right here, however including one thing additional can present your organization is prepared to go above and past for the most effective buyer expertise. It additionally helps your enterprise stand out in customers’ minds who is perhaps wading by means of dozens of competing websites.
Present Off Your Group in Fashion
“Meet the Group” pages resonate as a result of individuals like to purchase from actual individuals. One of the best observe is to find out what your model stands for, then create “Meet the Group” and “About” pages that convey that within the strongest doable method.
Whether or not that’s going for an elaborate, eye-catching web page or a less complicated grid show, guests will respect with the ability to put a face to your model.
Editor’s be aware: This put up was initially printed in December 2016 and has been up to date for comprehensiveness.
