Although AMC Networks’ The Strolling Lifeless flagship collection might have aired its last episode final 12 months, the zombie universe is something however completed, with a number of spinoffs on the way in which.
Now, a kind of spinoffs, The Strolling Lifeless: Lifeless Metropolis, is about to premiere on Sunday, and AMC is ramping up the real-world promotion to carry outdated and new followers to the fictional universe.
With Lifeless Metropolis set in New York, The Strolling Lifeless and AMC Networks partnered with iconic New York institutions this week to advertise the upcoming spinoff.
Promotions kicked off on Wednesday in Midtown at a Lifeless Metropolis-themed espresso cart, with a espresso and New Yorker-designed cartoon sleeve giveaway for purchasers.
Moreover, at H&H Bagels on the Higher West Aspect, the primary 200 clients acquired a free limited-time bagel: the Walker Wake-Up. Via June 18, followers of the present can purchase the bagel sandwich in any respect three native places.
At Joe’s Pizza in Occasions Sq., the primary 200 followers acquired two free slices and a merch giveaway, with an identical deal on the New York Sizzling Canine King Cart within the UES.
And with Lauren Cohan and Jeffery Dean Morgan reprising their characters of Maggie and Negan within the new collection, the pair confirmed up at Katz’s Deli, the place Adweek was readily available to see the festivities.
On the iconic location on the Decrease East Aspect, identified for its pastrami on rye and that one well-known scene in When Harry Met Sally, followers acquired pastrami sandwiches, coleslaw and merchandise. (Hey, we’ll have what they’re having!) A number of of the present’s walkers had been noticed consuming the New York staple. And Cohan and Morgan’s look led to confusion and delight amongst clients and vacationers.
AMC representatives informed Adweek the 2 busiest places had been Joe’s and Katz’s Deli, and that followers began lining up early within the morning for the three p.m. activation.
