Each summer time pets are injured or killed when trapped in locked, scorching automobiles. The HEATSTRIKER is a brand-new, modern, device permitting individuals to interrupt a automobile window and rescue pets in misery, with the help of Swedish regulation. Launched nationwide in Sweden this summer time, in pet shops and on-line, Arken Zoo, the main pet provide chain within the Nordics, desires to ship a transparent message; no pets must be left in locked, scorching automobiles.
The HEATSTRIKER is an modern device, combining a hammer, that permits breaking the automobile window, mixed with a bottle, offering the pet with water instantly upon rescue. The HEATSTRIKER shall be offered in a restricted version in chosen shops throughout Sweden.
Sarah Frelin Ekvall, Advertising and marketing Director at Arken Zoo Sweden says: “With the HEATSTRIKER we give individuals a device to avoid wasting lives, permitting individuals to behave in the event that they see pets in peril and supported by regulation. Launching a probably lifesaving product along with an in retailer and on-line marketing campaign, the HEATSTRIKER is our most impactful and significant marketing campaign up to now.”
On a heat summer time’s day the temperature in a locked automobile can quickly enhance, turning the automobile right into a loss of life lure. Swedish regulation states that in an emergency, which means an imminent menace to the trapped pet’s well being or life, one is allowed to interrupt a automobile window to rescue the pet from hurt or damage.
“We at the moment are in a position to inform and help pet homeowners alongside their journey as accountable pet homeowners. Primarily, we hope that the HEATSTRIKER won’t ever be required, and as a substitute function an necessary reminder that automobiles are for transportation solely, by no means to go away a pet in a locked, scorching automobile, not even for a ‘fast, jiffy’”, Sarah Frelin Ekvall continues.
Arken Zoo is Sweden’s largest pet provide chain with greater than 100 shops nationwide. It was additionally awarded the “Model Journey of the 12 months” accolade in Sweden, in Could 2023. Over time, Arken Zoo has launched a number of inventive campaigns which were famous within the press and enterprise media.
“Now we have been working with BCW Sweden for a few years, and with the HEATSTRIKER, we have now hit the nail on the pinnacle with messaging for our 2023 summer time marketing campaign, which feels extremely inspiring. Because the main pet provide chain, we at Arken Zoo at all times try to seek out environment friendly and artistic methods to maintain pet homeowners nicely knowledgeable on pets’ well being and security”, Sarah Frelin Ekvall concludes.
The HEATSTRIKER marketing campaign launches in June 2023 and contains instore posters, onsite parking indicators with the precise product and on-line informercials and data on the product, how one can forestall heatstroke and what to do if a heatstroke does happen in pets.
Nora Mäki, Account Lead at BCW SWEDEN says “We noticed the chance to invent a bodily product along with a strong message to create an impactful and emotional marketing campaign, supported by the Swedish regulation. At BCW Sweden, we too love animals, and the urgency, growth and end-result of this marketing campaign has hit house. If this marketing campaign may save only one pet from damage or loss of life in a scorching, locked automobile, we couldn’t be happier.”
How the HEATSTRIKER works
The HEATSTRIKER is a device that can be utilized to interrupt the automobile window in an emergency. It additionally has a water container/bottle hooked up to it enabling to shortly supply liquid for the rescued pet. In line with Swedish regulation, most people has the correct to interrupt a automobile window in an emergency if a pet is in misery, which means that the animal’s well being or life is in peril. The one who breaks/smashes the window should even be ready to establish themselves to the police and automobile proprietor and to supply a witness account.
The HEATSTRIKER is on sale for a restricted time at chosen Arken Zoo shops round Sweden. All proceeds from the sale of the HEATSTRIKER shall be donated to the Swedish Animal Ambulance, a not-for-profit group run by volunteers serving to animals and pet homeowners in want, providing a protected {and professional} transport to the vet, animal hospital or different acceptable company. This fashion Arken Zoo will help much more pets get the assistance they want.
If you see an animal in misery, trapped inside a automobile
Earlier than utilizing the HEATSTRIKER, one should assess the state of affairs and attempt to learn the way the animal within the automobile is doing. Observe these steps to make sure no pets are injured or killed in a scorching automobile:
Why scorching automobiles are harmful
In the summertime, the temperature in a stationary automobile can rise shortly, by many levels, in just some minutes. Because of this a traditional Swedish summer time day of 18-20°C (64.4-68°F) is totally ample for the automobile to change into a warmth lure and due to this fact a hazard for pets trapped inside.
- For a pet trapped in a automobile, excessive temperatures can shortly result in overheating and, in worst case, a heatstroke, which in flip may cause damage and, within the worst case, loss of life of the pet.
- In line with Jordbruksverket, the Swedish Board of Agriculture, one must not ever depart an animal unattended in a automobile if there’s a danger that the temperature contained in the automobile may exceed 25°C (77°F).
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For extra info, please contact:
Sarah Frelin Ekvall, CMO, Arken Zoo
[email protected]
About Arken Zoo
Arken Zoo is Sweden’s largest pet provide chain with greater than 100 shops nationwide. Arken Zoo is a part of the Musti Group with a complete of round 280 shops within the Nordics. By means of bodily shops and e-commerce, Arken Zoo gives a large and inexpensive vary of services and products of the best high quality for Swedish pet homeowners. Extra necessary than the corporate dimension is our organizational imaginative and prescient to make the lives of pets and their homeowners simpler, safer, and extra enjoyable. Welcome to Arken Zoo. We love animals.
