What occurs whenever you take tens of 1000’s of individuals in advertising and put them within the highlight of their very own corporations’ advertising budgets?
You get the competition of company hedonism, the Cannes Lions, the place enterprise offers are struck towards a French Riviera backdrop that’s a cross of “White Lotus” and “Under Deck.”
AdExchanger managing editor Allison Schiff and I made our maiden voyage to Cannes this yr. And whereas we took notes on our laptops on tables set with cappuccinos, macarons and bouquets of white peonies, we bought a way of what matters got here up many times (AI, retail media, sustainability) and what matters barely got here up in any respect (privateness).
By chatting with folks each near programmatic and much faraway from it, we higher understood how the ecosystem works collectively, from the inventive pitch (that might be “the work” in Cannes parlance) to how damaged pitching and procurement processes encourage spending on made-for-advertising content material.
Recorded because the competition was winding down on Thursday, we pack in all the little tidbits we may on this episode, which we recorded on location in Cannes, France.
