Researcher System1 has been Cannes Lions shortlisted advertisements to see which of them resonate most strongly with the general public. System1 purports to measure emotional response and skill to drive progress.
And the highest ones are:
The Nationwide Lottery – “A Christmas Love Story” (5.7-Stars)
McDonald’s – “Elevate Your Arches” (4.7-Stars)
Coca-Cola – “Masterpiece” (4.5-Stars)
Popcorners – “Breaking Good” (3.9-Stars)
Apple – “The Biggest” (3.8-Stars)
John Lewis – “For All Life’s Moments” (3.5-Stars)
Procter & Gamble – “The Identify” (3.5-Stars)
Marmite – “Child Scan” (3.3-Stars)
Apple – “Motion Mode” (3.3-Stars)
John Lewis – “The Newbie” (3.3-Stars)
A few of these have received already (Marmite, Apple) though we’d be amazed if ‘A Christmas Love Story’ wins huge, good although it’s. Simply not very Cannes-like.
System1 chief buyer officer Jon Evans says:“It’s nice to see a marketing campaign that System1 supported on the prime of the checklist with a near-perfect rating, in addition to different advertisements that apply greatest practices from our analysis, just like the McDonald’s spot leveraging its distinctive property and advertisements bringing the experiences of under-represented teams into the highlight.
“Lots of this 12 months’s Cannes shortlisted advertisements are each inventive and well-liked – the proper inspiration for manufacturers seeking to make commercially efficient work.”
