Saturday, November 25, 2023
HomeAdvertisingMAA Advert of the Week: ‘Altogether Completely different’ by 4Creative

MAA Advert of the Week: ‘Altogether Completely different’ by 4Creative


Certainly one of Channel 4’s higher innovations is in-house artistic company 4Creative, a a number of award winner and normally fast off the mark to understand a chance. Now it’s having a pop on the streamers with ‘Altogether Completely different,’ to spice up its personal streaming service.

“Dumbing up” in addition to dumbing down.

All isn’t utterly rosy within the C4 backyard. Its share of viewing is down to close an all-time low, boss Alex Mahon is taking flack for her expensive enterprise journeys and it relentlessly stuffs advertisements into its digital channels to the extent that some reveals develop into unwatchable.

All of the extra motive to stream with out advertisements, possibly. Is that this a crafty plan?

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