As a full-service digital advertising company, RivalMind launched in 2010 and provides a variety of promoting companies for small and medium-sized companies throughout a lot of specialised industries. From web site growth and design to search engine optimization, paid media, and social media, RivalMind’s web site notes that “we exist to assist corporations thrive.”
A significant part of RivalMind’s choices facilities round search engine optimization and content material creation, with advertising methods calling for weblog posts, in-depth articles, and different high quality content material. To assist meet its shoppers’ content material creation wants, RivalMind started working with WriterAccess in 2017.
We lately had the chance to talk with RivalMind’s personal Harley Helmer, Head of Search Advertising and marketing Technique, to study extra in regards to the firm’s expertise working with WriterAccess and the outcomes they’ve seen so far.
The Problem: Creating Specialised, High quality Content material Throughout Industries
Harley explains that earlier than discovering WriterAccess, content material creation at RivalMind was a serious problem. Initially, the corporate had a crew of in-house writers and editors. These had been extremely proficient and certified writers who specialised in subjects starting from drugs to mechanics and manufacturing.
The issue, Harley explains, is that RivalMind gives content material for shoppers throughout a various vary of industries—so discovering writers who had the specialised diploma of business information required for every shopper grew to become a problem. In consequence, it was tough for in-house writers to take care of the content material high quality that shoppers wanted and anticipated.
From there, RivalMind turned to another writing companions however discovered that it was nonetheless tough to get these writers to know every shopper’s enterprise deeply.
The Resolution: WriterAccess Managed Providers
In 2017, RivalMind determined to attempt Rock Content material’s WriterAccess platform to satisfy their content material wants. By working with WriterAccess, Harley explains that RivalMind was capable of discover the specialised writers wanted for every shopper’s distinctive business and content material necessities.
With entry to greater than 15,000 various and vetted writers on the platform, RivalMind discovered that they may simply construct a crew of distant freelance writers to sort out their content material wants with out sacrificing high quality.
In March of 2022, RivalMind took issues a step additional by turning into a Managed Providers shopper with WriterAccess. Particularly, Managed Providers present shoppers with a devoted Account Supervisor who can deal with every little thing from establishing order templates to managing workflow and discovering the very best writers for every particular person undertaking.
Relating to Managed Providers with WriterAccess, Harley explains, “One of many issues which were finest is the power for my content material supervisor to pitch potential shoppers to our WriterAccess account supervisor, so we will discover writers for our shopper’s niches and run casting calls.”
This has made it doable for RivalMind to seek out writers with beneficial expertise in varied industries, together with:
- Manufacturing
- Meals packaging
- Monetary companies
Up to now, this had been tough to do due to the authorized and compliance nuances that always go into writing one of these content material (and the standard management wanted to make sure the content material is completed proper).
With Managed Providers from WriterAccess, RivalMind has been capable of set up rule units, construct artistic briefs, and arrange a dependable evaluation course of to make sure the particularities and expectations of every shopper are met. In consequence, RivalMind is ready to constantly ship specialised high quality content material to its shoppers with out lacking a deadline.
The Outcomes: A 67% Improve in Content material Manufacturing (With Extra Development to Come)
Harley explains that the amount, selection, and suppleness of writers in WriterAccess have been extraordinarily useful in assembly their shoppers’ expectations. As a small-to medium-sized advertising company writing between 80,000 and 100,000 phrases per thirty days, RivalMind can depend on WriterAccess to make sure high quality content material and hold their content material creation on-track.
In the meantime, Harley and the remainder of the RivalMind crew know that they will all the time attain out to their devoted account supervisor for something they want.
Since working with WriterAccess, RivalMind has been capable of scale their content material creation in ways in which merely weren’t doable with their in-house writing crew. In 2023 alone, they went from 60,000 to 90,000 phrases per thirty days on common (a 67% development in content material manufacturing). By the tip of the 12 months, they’re projected to succeed in between 100,000 and 200,000 phrases per thirty days.
“We’re assured in WriterAccess’s potential to permit us to scale the amount and hold the standard that we’d like. We have now an aggressive development purpose and would like to be one of many largest WriterAccess accounts at some point,” Harley says. “It’s been nice. We’ve been utilizing the Managed Providers for a few 12 months now and it met our wants each time.”
Able to Strive WriterAccess?
RivalMind is only one of many corporations that depends on WriterAccess for high quality content material throughout a variety of industries.
With greater than 20,000 freelancers on our platform, we’ve writers who focus on each business possible. Study extra about all WriterAccess can do for you by reserving a free demo or reaching out to our crew instantly!
