A Listing Of All Salesforce Merchandise for 2023

Salesforce continues to guide the SaaS business with its enterprise options as a result of they’re cloud-based, customizable, feature-rich, built-in, safe, and scalable. As we talk about the platforms with our prospects and purchasers, we liken Salesforce to purchasing a race automotive versus a inventory car. It’s not one of the best answer for each firm, however it’s amazingly malleable for just about any course of, group, and business.

With different off-the-shelf purposes, we frequently need to work inside the platform’s constraints. That’s not a criticism, simply an remark. For a lot of firms, various options might be carried out in much less time, with much less price, and with much less coaching. Shopping for a race automotive requires a whole staff to customise, drive, and keep the automobile. That is usually missed in our implementations for organizations… or it’s missed within the gross sales course of.

Because of this, there are robust reactions to Salesforce within the market… some folks imagine it’s tough, costly, and doesn’t work as anticipated. Others like it and have constructed profitable careers with it carried out seamlessly into each side of their group. As a consulting agency working with Salesforce for many years, we see each side. We are sometimes introduced in to assist pissed off firms flip round their return on expertise funding (ROTI) for Salesforce. Our solely want was that we had been introduced in earlier than the acquisition determination to set correct expectations for the consumer on assets, timelines, priorities, and expectations.

Salesforce Gross sales and Associate Processes

A key to Salesforce’s success is its gross sales and associate course of. When an organization licenses one in all Salesforce’s merchandise, the gross sales consultant sometimes introduces a associate or companions that may additionally present implementation providers. This coordination between Saleforce and its companions isn’t distinctive within the market, however it might additionally introduce some challenges.

Quite a lot of stress and expectations are positioned on the associate to help the gross sales course of, broaden the Salesforce relationship, and assist the gross sales consultant meet or exceed their quotas. I’d encourage you to hunt out a associate that isn’t beholden to Salesforce, as they’ll look out on your greatest pursuits as a substitute.

Highbridge works in partnership to make sure our purchasers’ success… and we aren’t reliant on Salesforce for our leads and clients. I wish to be clear that I’m not criticizing all of Salesforce or its companions – they’ve some distinctive folks and a proficient associate group. I’m merely offering a greater course of for guaranteeing your return on funding with Salesforce.

Salesforce Product Panorama

Maybe one of the best unbiased useful resource on the net for Salesforce info is Salesforce Ben. Their web site retains you up to date on easy methods to get an excellent return and benefit from one of the best of Salesforce’s platforms. Final 12 months, they supplied this infographic that organizes the rising array of merchandise.

One other remark… as an enterprise company, Salesforce is consistently renaming, retiring, buying, and integrating new merchandise and platforms. That is along with AppExchange.

AppExchange is a market the place companies should buy, promote, and customise Salesforce apps. It’s the world’s largest enterprise cloud market, with over 7,000 apps out there. Apps on AppExchange may help companies with a variety of duties, together with:

• Gross sales: Growing gross sales productiveness, closing extra offers, and managing leads.
• Advertising: Producing leads, nurturing prospects, and delivering personalised advertising and marketing campaigns.
• Customer support: Offering glorious customer support, resolving points, and offering help.
• Operations: Automating duties, enhancing effectivity, and making higher selections.

AppExchange apps are developed by a variety of companions, together with Salesforce, unbiased software program distributors (ISVs), and Salesforce customers. Apps might be bought or rented, and they are often personalized to satisfy the precise wants of any enterprise.

Listing of Salesforce Merchandise

Salesforce Merchandise for Gross sales and Advertising:

• Gross sales Cloud: Salesforce’s flagship CRM product, designed to speed up the gross sales cycle and handle leads, alternatives, and forecasting.
• CPQ & Billing: Permits gross sales customers to create correct quotes with complicated product configurations and handles invoicing and income recognition.
• Advertising Cloud: A digital platform for automating advertising and marketing throughout varied channels like e-mail, social media, cellular apps, and web sites.
• Advertising Cloud Account Engagement (Pardot): A B2B advertising and marketing answer inside Advertising Cloud, specializing in e-mail advertising and marketing, lead scoring, and reporting.
• Slack: A messaging app for companies that permits direct communication and collaboration between groups and channels.
• Social Studio: Handle, schedule, create, and monitor posts. You’ll be able to manage posts by model, area, or a number of groups and people in a unified interface. Social Studio provides highly effective real-time publishing and engagement.
• Expertise Cloud: Helps create portals, boards, web sites, and assist facilities for purchasers, companions, and staff to work together with your enterprise.
• Commerce Cloud: Permits retailers to create participating international on-line procuring experiences with cellular readiness and integration with different Salesforce merchandise.
• Surveys: Permits the creation of surveys that may be despatched from Salesforce and captures responses for evaluation.
• Loyalty Administration: Helps companies construct and handle loyalty applications at scale, together with tiered memberships and points-per-purchase.

Salesforce Merchandise for Buyer Service:

• Service Cloud: A CRM platform for buyer help groups, facilitating buyer communication through e-mail, stay chat, or telephone and resolving their points.
• Area Service: Supplies workforce administration instruments for complete subject service administration, together with appointment scheduling, dispatching, and cellular app help.
• Digital Engagement: Enhances Service Cloud with digital engagement capabilities like chatbots, messaging, and social media integration.
• Service Cloud Voice: Integrates telephony techniques with Service Cloud for seamless name heart operations and agent productiveness.
• Buyer Lifecycle Analytics: Provides insights and analytics for buyer help interactions to enhance buyer expertise and agent efficiency.
• Salesforce Surveys Response Pack: Extends the capabilities of Surveys with extra options for analyzing and performing upon buyer suggestions.

Salesforce Merchandise for Analytics and Knowledge Administration:

• Analytics Cloud: Supplies superior analytics and information visualization capabilities inside the Salesforce platform, leveraging Salesforce and exterior information sources.
• Tableau: A strong enterprise intelligence (BI) and information evaluation instrument that permits customers to attach, visualize, and analyze information from a number of sources.
• Advertising Cloud Intelligence: Unifies advertising and marketing information from varied platforms to offer holistic reporting, measurement, and optimization.
• Einstein Analytics: Embeds AI-driven analytics and predictive insights throughout varied Salesforce Clouds, enabling data-driven decision-making.
• Einstein Knowledge Detect: Makes use of AI to establish and shield delicate information inside a Salesforce group.

Salesforce Merchandise for Integration and Growth:

• Salesforce Platform: The foundational platform for customizing and constructing apps on high of Salesforce merchandise, with options like customized objects, automation, and UI customization.
• Hyperforce: Permits storing Salesforce information in public clouds like AWS, Google Cloud, and Azure for enhanced safety, compliance, and scalability.
• Heroku: A cloud platform for constructing customer-facing apps that seamlessly join with Salesforce information utilizing pre-built connectors.
• MuleSoft: Supplies integration capabilities with a variety of techniques and purposes utilizing pre-built connectors and API administration instruments.
• Salesforce MuleSoft Composer: A light-weight model of MuleSoft designed for Salesforce admins to handle API connections and integrations inside Salesforce.

Salesforce Merchandise for Business-Particular Options:

• Business Cloud: Business-specific options tailor-made for monetary providers, healthcare, and the general public sector, providing specialised CRM performance.
• Vlocity: Business-specific clouds acquired by Salesforce, offering options for sectors like communications, media, and insurance coverage.

Salesforce Merchandise for Synthetic Intelligence and Studying:

• Einstein: Salesforce’s AI layer embedded throughout Salesforce Clouds, providing AI-powered options like alternative scoring and personalised suggestions.
• Einstein GPT: creates personalised content material throughout each Salesforce cloud with generative AI, making each worker extra productive and each buyer expertise higher.
• myTrailhead: A platform that permits organizations to deploy a personalized model of Salesforce’s free studying platform, Trailhead, for worker coaching and upskilling.
• Quip: A collaboration platform that mixes phrase processing and spreadsheet instruments with real-time collaboration options.

Different Salesforce Merchandise:

• Protect: Enhances safety and compliance for Salesforce merchandise with options like platform encryption, occasion monitoring, subject audit path, and information safety.
• Work.com: Helps firms reopen places of work safely with options like worker well being monitoring, shift administration, and call tracing.
• Internet Zero Cloud: A carbon-accounting instrument that permits firms to measure and take accountability for his or her carbon footprint.
• NFT Cloud: Salesforce’s platform for creating, promoting, and managing non-fungible tokens (NFTs) to have interaction clients and leverage digital belongings.

It’s essential to notice that Salesforce’s in depth APIs allow just about any developer, group, or platform to combine virtually each product or function inside a Salesforce product with their techniques. Thousands and thousands of customized integrations and well-supported third-party merchandise outdoors the Salesforce ecosystem are strong and reasonably priced alternate options to Salesforce merchandise and AppExchange options.

Want Help with Salesforce?

Whether or not you’re trying to develop a productized integration, require a customized integration, or want to maximize your return on Salesforce funding… we may help!