Saturday, November 11, 2023
HomeAdvertisingMAA Advert of the Week: ‘Belief is Earned’ from BBC Inventive

MAA Advert of the Week: ‘Belief is Earned’ from BBC Inventive


Typically promoting offers with necessary stuff – versus discovering a goal for Hellmann’s mayonnaise for instance – and the BBC’s dedication to reliable, dependable journalism is necessary.

Not simply because the Beeb (as ever) finds itself beneath fireplace from a cack-handed authorities (as does Channel 4) however as a result of individuals want such a dependable information by means of a troublesome world – one by which politicians and large enterprise lie by default.

This new effort from BBC Inventive exhibits how exhausting it’s. “Be reluctant to depend on a single supply” is without doubt one of the editorial pointers, rightly. However Watergate, in its early phases anyway, relied on simply such a supply, the extraordinarily non-attributable Deep Throat.

It additionally helps to indicate that every one these characters milling round within the newsroom because the Ten O’Clock Information opens usually are not simply extras or enjoying video video games (we hope so anyway.)

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