Situation
Establishing scoring fashions to focus on the best-fit, highest precedence accounts is important for optimizing outbound prospecting efficiency. Many scoring fashions depend on CRM information to seed and practice the mannequin to return an supreme buyer profile — however that information is commonly inaccurate or incomplete.
ZoomInfo’s Synthetic Intelligence Very best Buyer Profiles (AI ICPs) analyze account profiles for offers gained and misplaced, buyer attributes, firmographics, applied sciences, and different related information factors, to create ICPs. You may additional prioritize with purchaser intent and different actionable insights.
Triggers
- No ICP exists or it isn’t supported by information
Actions
- Export listing of accounts that had been closed gained (good match) or closed misplaced (unhealthy match)
- Import listing of accounts to generate an automated ICP
- Use the ICP attributes found to determine different lookalike accounts
- Focus outbound prospecting on these accounts
“Focusing on the perfect match, highest precedence accounts is the secret for optimizing efficiency and producing supreme outcomes.”
Nina Wooten, Director of Demand Technology at ZoomInfo
