Battle scenes aren’t what you’d typically affiliate with fruity sweets, however VCCP is aiming arrows, spears and swords at Maynards Basset’s Wine Gums and Jelly Infants for a brand new OOH marketing campaign.
The concept is to “set the juice free,” and the combatants, fittingly, are a collection of non-threatening collectible figurines. VCCP is reviving an previous line for the manufacturers and giving it a brand new twist.
Amy Lawson, senior model supervisor, Mondel?z Worldwide, mentioned: “We’re thrilled to convey a joyful twist to our ‘Set the Juice Free’ marketing campaign this yr with the ambition to place the scrumptious style of our sweets on the coronary heart of this inventive and produce a smile to those that will see it.”
David Masterman, deputy ECD at VCCP London, mentioned: “In our more and more difficult world, what a pleasure it’s to make some correctly easy, smile-in-the-mind, posters.”
MAA inventive scale: 7
