TikTok has launched an up to date model of its Advert Library useful resource, which gives searchable insights into the entire advert campaigns operating within the app, with information on advert concentrating on, regional attain, who paid for it, and so forth.
The brand new TikTok Advert Library, which is similar to Meta’s Advert Library in format, is presently solely out there for European campaigns, however might be a invaluable useful resource for these trying to analysis TikTok advert approaches.
As you may see on this instance (with because of social media skilled Matt Navarra for sharing), you enter in your goal nation, together with advert sort, date vary, and so forth., and TikTok provides you with an outline of all of the adverts being run within the app inside your chosen parameters.
Faucet on any marketing campaign listed and it’ll offer you a extra in-depth abstract of the specifics.
TikTok has truly had a model of the identical out there since 2021, inside its inventive analysis instruments, however this up to date format gives some further concentrating on element, possible in step with evolving EU advert insurance policies.
However you may nonetheless discover high adverts from all areas by way of the unique TikTok Adverts overview, which you may as well filter by business, area, goal, and efficiency.
So, principally, it’s not completely new, however there may be extra particular data out there on advert efficiency and who paid for the marketing campaign.
On condition that it could be tied to EU laws, I’m unsure that the identical can be made out there for all areas, however for EU and worldwide manufacturers, it might be a invaluable insights software in your analysis.
You possibly can entry the brand new EU TikTok Adverts Library right here.
