Again within the 90s, Amsterdam’s Hans Brinker resort was well-known for advertisements by which it proudly declared itself to be the “worst resort on the planet”. Because of company KesselsKramer, the marketing campaign received loads of Cannes Lions and Effies.
In 2023 they’ve a brand new company – DDB Amsterdam – and a brand new positioning.
Any more, Hans Brinker needs to be “notorious” quite than “well-known,” and the company, working alongside 180 Amsterdam, has created a marketing campaign to that impact. The inns look simply as dangerous, however now the onus is on the loser company quite than the awful rooms.
Hans Brinker’s new marketing campaign will transfer from conventional to digital media, with a deal with continually updating tales across the resort company.
Marie-Louise Henny, co-owner and director of Hans Brinker, stated: “We developed a brand new brand that matches the town of Amsterdam, upgraded the web site and in addition new design in and round Hans Brinker, suppose cleaning soap dispensers, door hangers, bicycles and merchandise. In the meantime we’re additionally growing the brand new restaurant that can open on 1st October that will probably be carried out within the Hans Brinker means: boldly.”
Niels Bredemeijer, inventive director at DDB Amsterdam, stated: “Hans Brinker is each company’s dream to work for. They’ve the balls to take the model additional and the ambition to make it even greater. The brand new positioning, ‘The Notorious,’ is a couple of repute created by the extraordinary, unbelievable and distinctive tales of Hans Brinker’s company.”
Amsterdam is making an attempt to chop down on tourism, so promoting a resort within the metropolis can’t be simple.
Authorities have simply banned cruise ships from docking and spilling out vacationers, and lately the town conspired to indicate warning movies describing the results of extreme alcohol and drug taking to any Brits looking on phrases like “stag occasion” or “low-cost resort” in Amsterdam.
Hans Brinker could possibly be doing the job for them quite properly.
MAA inventive scale: 6
