Since its launch in November of 2022, ChatGPT has modified the panorama of content material creation as we all know it—and as new synthetic intelligence (AI) applied sciences proceed to emerge, the strains between human-generated and computer-generated content material have grow to be more and more blurry.
Sure, it’s true that AI has modified not solely the way in which we write—however the way in which we assume about content material.
At Rock Content material, we’ve been protecting a detailed eye on AI know-how and its influence on the world of content material creation. In our expertise, AI might be an especially highly effective and environment friendly instrument for productiveness — and we’re already utilizing it in some progressive and thrilling methods.
On the finish of the day, nevertheless, it’s my stance that AI is not going to substitute human-generated content material and can by no means be as inventive as people.
What, precisely, do I imply by that? If you happen to tuned into my current Advertising and marketing Backstage webinar, you already know.
However in the event you didn’t get the prospect to hear stay, this publish will summarize Rock Content material’s stance on AI and supply some insights into how our groups are utilizing it to reinforce effectivity and optimize content material.
What AI Can (And Can not) Do in Phrases of Content material Creation
It’s been lower than a 12 months because the first model of ChatGPT made its debut, but we’ve already witnessed the unbelievable issues AI can do in the case of content material creation.
From developing with new matter concepts to producing meta titles, headings, and calls to motion, AI has confirmed to be extraordinarily helpful within the content material realm.
On the similar time, there are some issues that AI can’t do (and should by no means be capable to do) — issues that can all the time require the human contact to realize.
Contemplate, for instance, that AI instruments can’t be relied upon to offer 100% factual data on a regular basis. This has been confirmed time and time once more, as fact-checkers have discovered main flaws and errors in AI-generated content material.
Likewise, AI can’t create thought management content material as a result of it may possibly’t write persuasively. AI instruments are unable to reliably write about present occasions or any matters with quickly altering data — and so they fail at producing goal and unbiased content material about social, political, and non secular points.
As I state in my Advertising and marketing Backstage webinar, AI content material technology is not going to substitute people, however it can make them extra highly effective.
When used for analysis and ideation, AI instruments could make content material creation extra environment friendly and efficient. Nonetheless, nice content material will all the time require fact-checking, modifying, and creation by actual individuals.
How Rock Content material Makes use of AI to Enhance Content material Effectiveness
At Rock Content material, we don’t use AI to exchange our roles as content material creators — however to amplify and optimize our content-creation processes.
Actual Examples: How Rock Content material Makes use of AI
So, what are some methods by which our group at Rock Content material is already utilizing synthetic intelligence?
- Comparability – Utilizing ChatGPT to create instantaneous comparability tables (together with professional/con tables or similarity/distinction tables). This may be an efficient method to save time whereas researching and organizing data for a chunk of content material, although fact-checking is all the time really useful.
- Tone analyzer – Utilizing AI instruments (like ChatGPT) to rebrand or rewrite content material in a selected tone and voice.
- E mail titles – We now have discovered a variety of success with utilizing AI instruments to generate eye-catching and fascinating electronic mail titles, which may also help to extend open charges and general engagement charges in a advertising marketing campaign.
- White areas – AI instruments can be utilized to find “white areas,” or areas the place content material from the competitors is missing on a selected topic. This can be a nice method to brainstorm new content material concepts that haven’t but been lined or that may very well be lined in a brand new method to attain an viewers.
- CTAs – AI instruments are efficient in writing robust calls-to-action when accurately prompted. Efficient calls-to-action may also help to extend conversions, making it simpler to succeed in new potential prospects or purchasers.
These are only a few examples of the various methods by which our personal group has discovered success utilizing AI to optimize its content-creation course of and enhance content material advertising ROI. How are you going to do the identical in your personal content material technique?
WriterAccess and Content material Cloud
Rock Content material can be proud to have acquired WriterAccess, which is now a part of what we name the Content material Cloud suite.
This progressive suite means that you can interact your viewers, enhance ROI, and develop your online business by mastering content material advertising with AI-powered instruments and human-powered content material manufacturing.
Particularly, WriterAccess is a market of vetted skilled freelancers who’re able to create high-quality content material in your model.
If you happen to’re in search of content material with a human contact, you may’t go mistaken with WriterAccess not only for content material writers, however for strategists, designers, illustrators, and even animators.
Additionally a part of our Content material Cloud is Stage by Rock Content material, a WordPress website internet hosting and administration platform that means that you can enhance your natural visitors and search visibility. In the meantime, Ion makes it simple to drive extra conversions by the creation of interactive content material.
Collectively, all of those instruments and platforms create our Content material Cloud. Combining the effectivity of AI instruments with the human contact of inventive expertise, the Content material Cloud is able to be just right for you.
AI Content material Instruments From WriterAccess
We’re already witnessing the methods by which AI instruments can create content material extra rapidly and effectively than ever earlier than — however we all know that nothing will be capable to substitute the human contact in the case of efficient and fascinating content material creation.
That’s why our group of greater than 15,000 freelance writers at WriterAccess stays a precious asset to any enterprise seeking to maximize its content material technique.
Along with our group of vetted and skilled human writers, WriterAccess additionally provides plenty of AI content material instruments to maximise effectivity and benefit from your content material technique.
AI Content material Wizard
Our AI Content material Wizard instrument means that you can entry complete, AI-driven insights to avoid wasting you time and assets when designing your content material technique.
With this easy-to-use instrument, you may get a fast and detailed evaluation of which content material you must create for a most return in your funding.
AI Content material Concept Generator
Having a tough time brainstorming matters that would be the most partaking and fascinating in your target market?
Give our AI Content material Concept Generator a attempt to discover well timed, related matters that will help you construct an interesting and considerate content material asset. This can be a nice method to get out of that brainstorming rut and apply some tried-and-true methods to your ideation course of.
AI-Powered Author Search
With greater than 15,000 freelance writers on our platform, discovering the precise content material author in your subsequent undertaking could really feel like discovering a needle in a haystack.
Nonetheless, with our AI-Powered Author Search characteristic, it doesn’t need to be that difficult.
This instrument makes it fast and straightforward to match your content material wants with the proper candidate in only a few clicks—so use them to avoid wasting your self a while and problem whereas nonetheless discovering the expert author you want in your subsequent content material piece.
AI Persona Builder
You already know that understanding your viewers is an important part of your content material advertising technique.
Nonetheless, taking the time to put in writing and develop viewers personas might be time-consuming.
With WriterAccess’s AI Persona Builder, you may effortlessly create a novel persona tailor-made exactly to your content material based mostly on actual knowledge — so you may spend much less time creating personas and extra time specializing in different essential areas of your content material technique.
AI Content material Detector
If you’re spending your advertising {dollars} on human-written content material, the very last thing you need is to fret about receiving AI-generated content material.
If you work with WriterAccess in your content material wants, you may benefit from our extremely correct AI Content material Detector Device, which scans all content material submitted by our writers and flags any content material that’s created by AI.
The outcome? You may relaxation assured that you simply’re getting authentic human content material with every order you place.
The Backside Line
Solely time will inform the true influence that AI could have on the way in which we create content material. Nonetheless, if the previous eight months are any indication of what the long run holds, it’s seemingly that the content material ideation and creation course of is being modified without end.
On the finish of the day, I anticipate that there’ll all the time be a necessity for that human contact in content material creation.
Even essentially the most superior of AI instruments won’t ever be capable to replicate what people are capable of present by way of creativity and accuracy. Nonetheless, AI instruments clearly have a spot within the content material advertising realm.
From brainstorming and ideation to headline technology, comparisons, and far more — Rock Content material is dedicated to mixing one of the best of each worlds.
Keep watch over our weblog for the newest on our adoption of AI instruments to make your life simpler and your content material technique extra environment friendly. I additionally invite you to tune into our Advertising and marketing Backstage webinar to study extra about what’s occurring right here at Rock Content material.
