It’s on Airbnb. It’s on OPI nail polish. It’s on Google search pages if you search Margot Robbie and Ryan Gosling.
The Barbie Film advert blitz has taken the advertising trade by storm. However there’s much more to unpack right here than the Barbie Pink Baggage Assortment by Béis Journey (one of many marketing campaign’s 100-plus model partnerships).
On this week’s episode of Yeah, That’s Most likely an Advert, Adweek Europe model editor Rebecca Stewart and neighborhood editor Luz Corona are joined by advertising advisor and Adweek mentee Jen Kling and Leila Fataar, founding father of impartial full-service cultural branding and advertising firm Platform 13.
The group appears to be like past the film advertising marketing campaign and dissects the affect of the model, which is reclaiming its place in tradition misplaced amid years of gross sales dips and criticism. They dive into the model’s beginnings, why the lengthy model play is the sensible play, and the place Mattel plans to go subsequent.
Stream the brand new episode under, hear and subscribe on Apple Podcasts, or discover it on Spotify.
