Instagram Hashtags: Methods to Discover and Use the Finest Hashtags

It’s a recognized proven fact that hashtags may help improve and develop the attain of your content material on social media.  Whenever you use the hashtag or # image previous a phrase or phrase, you’ve categorized your content material with different comparable content material on social.

Instagram hashtags may help your Instagram content material get found by an excellent bigger viewers than the one which already follows you on the platform. Together with related hashtags in your captions or remark part helps enhance the visibility of your posts.

All through this text, we”ll discuss extra about the right way to use hashtags on Instagram, the advantages they create your model and advertising and marketing technique, high Instagram hashtags and extra.

Desk of Contents

What are Instagram hashtags?

Instagram hashtags are phrases, phrases or numbers with the pound or hashtag image (#) in entrance of them in Instagram captions. Utilizing this image categorizes your Instagram content material and helps them be discovered extra simply on the app.

Right here’s an instance of what an Instagram caption with hashtags would possibly seem like:

You’ll be able to embrace as much as 30 Instagram hashtags on one single publish, although Instagram itself recommends sticking to between 3-5.

Methods to use hashtags on Instagram

Hashtags have a number of totally different makes use of that may aid you develop your account and preserve your content material organized. Let’s run by just a few of the primary makes use of for Instagram hashtags.

Improve visibility in your posts

First, like we’ve talked about, hashtags assist enhance visibility in your posts. Not solely do hashtags make your posts come up in search outcomes for key phrases you’ve used, additionally they assist gas the Instagram algorithm. The algorithm will place posts in different customers’ feeds primarily based on their curiosity within the hashtags included inside your publish.

Invite user-generated content material

Instagram hashtags are additionally a good way to ask customers to create user-generated content material (UGC) so that you can share in your feeds. Spotlight a branded hashtag in your Instagram bio for followers to have interaction with and so your staff can simply discover UGC photographs. Right here’s an instance of what this would possibly seem like:

Categorize Instagram posts

You might additionally select to make use of hashtags for extra of an inner goal, like categorizing your Instagram posts. For instance, a clothes retailer known as The Closet would possibly use hashtags for his or her varied merchandise, like #TheClosetShoes, #TheClosetAccessories or #TheClosetDresses.

5 Advantages of hashtags on Instagram

Hashtags needs to be a serious a part of your Instagram advertising and marketing technique. There are numerous use instances for them—but additionally many advantages. Let’s cowl 5 main advantages that hashtags can present.

1. Will increase publicity & discovery

The largest motive for utilizing hashtags is for the elevated publicity and discovery. Clicking on a hashtag in Instagram results in a gallery of each the highest posts and newest posts that used the hashtag.

From there, you’re capable of discover all of the associated posts, making hashtags a good way for individuals serious about a sure matter to seek out extra accounts to observe. Which means that when you use the fitting and most related hashtags on your model, others looking out on that hashtag will discover these posts.

As well as, your viewers can use branded hashtags to point out off their experiences along with your services or products as a type of model advocacy. Hashtags are good for general model consciousness. Even clicking by one publish on the search outcomes web page will lead you to different comparable posts.

2. Encourages viewers interactions

Whenever you use branded hashtags and encourage their use, it turns into one other type of engagement. Tagged feed posts are saved in search outcomes and tagged Story posts are saved in the course of the Story. Consider Instagram hashtags as simply one other method to attain and have interaction your buyer base.

3. Competitor evaluation

How a lot digital house are your rivals taking on in your market? Hashtags aid you analyze your share of voice on social media. Likelihood is that you just and your rivals may have overlapping hashtags, particularly when you’re utilizing business and native ones. With a social media aggressive evaluation, you’ll have the ability to analyze the share of voice, sentiment and engagement of these posts.

In a super share of voice scenario, your posts and ones that your clients have tagged are taking on the majority of these hashtag search outcomes. You too can take a look at posts along with your related hashtags for content material inspiration and to get concepts on the place your model is likely to be falling brief in comparison with competitor content material.

4. Content material analysis

Much like what you’d do for website positioning key phrase analysis, hashtags may help you analysis totally different content material concepts. Say you wish to enhance your share of voice within the #NaturalSkincare hashtag. That’s reasonably robust since there are over 9.8 million posts utilizing the hashtag.

Nonetheless, you should use the search outcomes web page’s High tab to see what the very best posts have been. Use this space as inspiration.

What appears to be working for comparable manufacturers? Is there a sure type or caption that’s trending now? By clicking into high posts for particulars, you may also have the ability to discover further hashtags which can be much less extremely populated, however simply as related to your viewers, just like secondary key phrases for search optimization.

5. Hyperlinks digital and IRL campaigns

Buy groceries in any retail retailer as of late and likelihood is that you just’ll come throughout a advertising and marketing marketing campaign with a hashtag hooked up. Whether or not they encourage you to make use of their common model hashtag or a marketing campaign one, hashtags supply a straightforward method to join digital and in-real-life campaigns.

If there’s one rule to bear in mind when utilizing Instagram hashtags, it’s to at all times preserve them related to your online business and the content material you’re posting. Nonetheless, there’s nothing incorrect with utilizing standard hashtags in your business—so that can assist you discover these, listed here are a few of the high Instagram hashtags of 2023 for a wide range of totally different industries.

High 50 Instagram hashtags in 2023

1. #love (2.1B)
2. #instagood (1.6B)
3. #instagram (1.1B)
4. #artwork (1B)
5. #photooftheday (1B)
6. #pictures (1B)
7. #lovely (823M)
8. #picoftheday (720M)
9. #glad (698M)
10. #observe (695M)
11. #instadaily (639M)
12. #tbt (583M)
13. #repost (557M)
14. #summer time (548M)
15. #like4like (514M)
16. #reels (509M)
17. #instalike (502M)
18. #picture (488M)
19. #me (454M)
20. #selfie (451M)
21. #music (441M)
22. #buddies (438M)
23. #life (436M)
24. #smile (435M)
25. #household (435M)
26. #lady (426M)
27. #trending (372M)
28. #mannequin (358M)
29. #design (353M)
30. #motivation (351M)
31. #handmade (345M)
32. #way of life (343M)
33. #likeforlike (328M)
34. #sundown (323M)
35. #artist (316M)
36. #dogsofinstagram (307M)
37. #seashore (294M)
38. #wonderful (287M)
39. #drawing (286M)
40. #nofilter (285M)
41. #cat (282M)
42. #instamood (279M)
43. #igers (277M)
44. #solar (270M)
45. #sky (260M)
46. #follow4follow (250M)
47. #humorous (236M)
48. #l4l (221M)
49. #followforfollow (212M)
50. #tagsforlikes (191M)

High 10 Instagram hashtags for B2B

1. #b2b (3M)
2. #work (147B)
3. #smallbusiness (121M)
4. #enterprise (109M)
5. #entrepreneur (99.4M)
6. #success (87.9M)
7. #advertising and marketing (75.8M)
8. #digitalmarketing (29.7M)
9. #gross sales (20.4M)
10. #ecommerce (14.2M)

High 10 Instagram hashtags for vogue and sweetness

1. #vogue (1.1B)
2. #type (641M)
3. #magnificence (528M)
4. #ootd (426M)
5. #make-up (395M)
6. #hair (242M)
7. #fashionblogger (165M)
8. #purchasing (154M)
9. #outfit (146M)
10. #fashionista (136M)

High 10 Instagram hashtags for health

1. #health (520M)
2. #fitness center (254M)
3. #exercise (216M)
4. #match (191M)
5. #well being (164M)
6. #coaching (140M)
7. #fitnessmotivation (139M)
8. #bodybuilding (134M)
9. #fitfam (123M)
10. #objectives (111M)

High 10 Instagram hashtags for meals, beverage and eating places

1. #meals (507M)
2. #foodporn (300M)
3. #foodie (241M)
4. #instafood (237M)
5. #yummy (199M)
6. #scrumptious (148M)
7. #foodstagram (119M)
8. #foodphotography (109M)
9. #foodblogger (83.8M)
10. #foodlover (77.3M)

High 10 Instagram hashtags for know-how and software program

1. #know-how (26.4M)
2. #tech (19.7M)
3. #engineering (14.8M)
4. #innovation (14.2M)
5. #programming (6.6M)
6. #pc (6.5M)
7. #coding (6.1M)
8. #electronics (5.9M)
9. #software program (5.9M)
10. #instatech (2.1M)

High 10 Instagram hashtags for journey

1. #nature (782M)
2. #journey (697M)
3. #discover (489M)
4. #naturephotography (230M)
5. #travelphotography (216M)
6. #travelgram (173M)
7. #wanderlust (149M)
8. #journey (143M)
9. #instatravel (125M)
10. #travelblogger (84.9M)

High Instagram hashtag mills

If not one of the key phrases we compiled above match your online business (otherwise you wish to discover extra choices), you should use a hashtag generator instrument to assist. Listed below are the highest six Instagram hashtag mills you would possibly wish to attempt to construct the proper checklist of hashtags for your online business.

1. Sistrix Instagram Hashtag Generator

The Sistrix hashtag generator instrument is straightforward to make use of—however solely permits restricted use with a free account. You may get 25 free queries a day earlier than you’ll must pay for a premium account. Twenty-five queries is rather a lot, so that you could possibly get by with no need to improve.

Merely kind a or just a few hashtags into the textual content field and press the Enter/Return key to get the very best 30 hashtags regarding your preliminary search. Pick probably the most related ones so as to add onto your publish.

2. Key phrase Instrument

Key phrase Instrument is a great tool that may assist manufacturers discover key phrases throughout a variety of websites—together with hashtags for Instagram. With this selection, you possibly can even use some geolocation to make sure you’re discovering high hashtags in a sure space. This can be a plus for native brick-and-mortar companies who solely service clients in a specified location. It additionally has the choice to pick out which language you need hashtags to look in.

Kind your preliminary hashtag or key phrase into the textual content field, change the filters if wanted, then click on the magnifying glass icon. The outcomes you’ll obtain are restricted for the free account—only a checklist of hashtags with out particulars on their utilization. However in order for you extra data, you possibly can improve to a paid account. Plans begin at $69/month.

3. Inflact

Inflact is an AI-based hashtag generator that may assist give you hashtag concepts primarily based on a key phrase, picture, or current Instagram publish. This may be helpful when you’re not even positive of which key phrase to start out with—or when you merely wish to see what the instrument would give you on your picture.

When you enter your question, the instrument will give you hashtags from three classes primarily based on how usually the hashtag is used: Frequent (arduous to rank in high posts), Common (medium probability of rating) and Uncommon (simple to rank). The instrument additionally provides you a suggestion of what number of hashtags to make use of from every class.

4. Toolzu

Toolzu is just like Inflact within the methods you can begin your hashtag question. Enter your data (both key phrase, URL or picture), then click on Generate Hashtags to get began. This instrument will generate the quantity of posts utilizing the hashtag and the way troublesome it could be to get viewers utilizing the hashtag.

Toolzu additionally has iOS and Android apps so you possibly can simply seek for hashtags on the go whilst you’re in your cellular system.

5. Show Functions

Show Functions will give you an inventory of hashtags primarily based on a place to begin. Kind just a few hashtags into the textual content field to get began. Every instructed hashtag generated is scored primarily based on relevancy to our question and recognition. Every day Functions gives one other instrument that can scan your profile and give you hashtags primarily based on the content material you’ve already been posting, which is a helpful function.

6. All Hashtags

All Hashtag can generate hashtags primarily based on a single key phrase. Select whether or not you need high outcomes, random outcomes or outcomes for hashtags which can be at present trending. You’ll get an inventory of the very best 30 hashtags primarily based in your question. The instrument has a “Copy” button making it simple to right away copy all 30 hashtags and paste them into your caption or remark. Bear in mind to restrict the variety of hashtags you employ per publish for greatest practices and high quality engagement.

Sorts of Instagram hashtags

There are just a few several types of hashtags that manufacturers ought to learn about, every with its personal profit and software. Study extra concerning the kinds of Instagram hashtags you’ll wish to use.

Branded & product hashtags

Branded and product hashtags are hashtags that you just create along with your model and/or product identify in them. These are sometimes used for gathering UGC and rising model consciousness.

Right here’s an instance of a branded hashtag. Plant retailer The Sill makes use of the hashtag #PlantsMakePeopleHappy of their Instagram bio. They’ve additionally created product movies surrounding this hashtag.

If you happen to click on the hashtag, you’ll see that there are 12 million posts within the outcomes, that means it’s a well-liked and well-used branded hashtag. The entire posts included are related to The Sill’s content material as nicely, to allow them to simply attain out to individuals posting content material beneath that hashtag to ask if they’ll function it on their very own feed.

Marketing campaign hashtags

Marketing campaign hashtags are particular to advertising and marketing campaigns that you just’re operating. Normally, these contain the model operating a daily marketing campaign and including a hashtag to it in a caption or within the nook of the publish.

One instance of a marketing campaign hashtag is the #EssenceFestxTarget one used to advertise their current collaboration. For all posts associated to this marketing campaign, each Goal and Essence Competition will use the distinctive hashtag, in addition to any influencers they work with.

Marketing campaign hashtags don’t must be tied to a product or gross sales. REI’s #OptOutside marketing campaign inspired individuals to exit reasonably than store on Black Friday, and due to this fact wasn’t centered round buying.

Neighborhood & business hashtags

Practically each model neighborhood and business has a minimum of one hashtag that’s used inside them. To search out yours, head to some standard neighborhood and business influencer posts and take a look at their hashtags. Many of those hashtags are easy. The hashtags which can be simple to suppose up are normally probably the most used.

For craft beer fans, a number of exist: #CraftBeerLover, #CraftBeerLife and #CraftBeerNotCrapBeer are just some of them. As you possibly can see, all three of those are fairly simple and pure to suppose up, and embrace in posts for related manufacturers.

Location hashtags

Location hashtags are fairly self-explanatory. Most manufacturers are primarily based someplace and if in case you have a bodily location, that is much more helpful for you. Related location hashtags embrace your metropolis and its related topical hashtags, your neighborhood, the mall identify you’re in and some other defining options.

One instance is the above #chseats. That is a type of location + matter hashtags. The posts tagged with these are related for anybody looking for meals suggestions or customers within the Charleston, SC space. Different location hashtags to discover embrace any branded ones that your metropolis’s and state’s tourism boards have already established.

Themed or vacation hashtags

Taking part in related social media holidays is usually a enjoyable method to have interaction your viewers. Issues like #InternationalSushiDay and #InternationalDogDay will be nice for sushi eating places and veterinary places of work to publish about.

One of many hashtags we talked about, Worldwide Sushi Day, is on June 18, and on Instagram, the hashtag has over 23k posts. That is excellent for sushi eating places and sushi-adjacent companies to publish about.

Every day hashtags

Every day hashtags aren’t restricted to Instagram and so they’re simple to seek out. These hashtags embrace the day of the week and a specified matter. There are generalized ones corresponding to #MondayMotivation and #ThrowbackThursday. Practically any model can participate in these, and there are many area of interest matters lined.

These hashtags cowl extra interest-based matters and likewise occur to be each day. For instance, on #MonsteraMonday, plant lovers publish a photograph of their monstera crops. These each day hashtags take a bit of extra work to seek out however when you’re following influencers in particular fields, you’ll see them in your feed.

Trending hashtags

This kind of hashtag is likely one of the harder ones to publish because it includes retaining tabs on the most recent and understanding the right way to apply them to your model.

For instance, one of many trending memes in the intervening time is a superimposed video of Jennifer Lawrence from the Scorching Ones wing-eating problem crying and asking, “What do you imply?” again and again. By looking out the hashtag #WhatDoYouMean, we will see a variety of manufacturers and creators utilizing this meme for his or her content material.

Take into account that memes and tendencies are short-lived. You should catch on early to take part and reap the advantages of leaping on the pattern. You might must up your trendspotting expertise for social media to get probably the most out of leaping on memes and tendencies in a well timed and brand-relevant approach that resonates.

Monitoring and analyzing Instagram hashtags

So that you’ve selected all your hashtags and also you’re able to get began on the brand new social technique. What’s subsequent? Checking in on how all these hashtags are understanding for you. Monitoring your hashtag analytics is necessary to make sure you’re enhancing efficiency with those you selected. If not, chances are you’ll want to seek out higher hashtags to make use of.

As you begin to use the identical hashtags, you’ll begin noticing if you obtain extra engagement or extra spam feedback. To just be sure you’re utilizing the fitting hashtags for you, discover a social media instrument that gives Instagram hashtag analytics.

Sprout Social’s Outbound Hashtag Efficiency Report retains monitor of all of the hashtags you employ on posts in addition to their efficiency. With one look, you’ll discover which hashtags you employ probably the most and which of them get probably the most engagement.

These two might not generate the identical outcomes, particularly when you’re switching up the hashtags for posts. By reviewing your analytics, you would possibly find yourself discovering that your most relied-on hashtags should not really those resonating probably the most with audiences.

7 Finest practices for Instagram hashtags

Gone are the times the place hashtags have been new and types threw in each standard hashtag, no matter its relevance. Whereas there’s no single proper approach to make use of hashtags on Instagram, there are some greatest practices to enhance efficiency. Listed below are a number of to consider:

1. Check what number of hashtags to make use of on Instagram

What number of hashtags do you have to use? This can be a difficult query as a result of the reply varies wildly. If you happen to’re together with them inside your caption, stick to three to five—like Instagram recommends. If you happen to’re going to make use of the primary remark for hashtags, then as much as the complete 30 hashtags could be acceptable. Nonetheless, this isn’t to say that it is best to use 30 hashtags for each publish. This leads us to our subsequent tip.

2. Use hashtags within the first remark

Too many hashtags in a caption can overwhelm beneficial actual property and make posts look messy. Hold captions minimal, and when you’re utilizing extra hashtags, transfer them to a remark. With Sprout’s Compose field, you possibly can schedule the primary Instagram remark alongside along with your publish and caption.

3. Discover the very best hashtags for you

There are a number of methods to seek out the very best hashtags on your model. The primary and best is to take a look at the influencers and accounts you already observe and observe which hashtags they’re already utilizing. One other approach is to start brainstorming varied ones and kind them into the Instagram search bar. As you kind, associated hashtags additionally present up.

Within the instance above, #espresso is such a well-liked hashtag that utilizing it’d lead to extra spam feedback than you need. As a substitute, scroll additional down the outcomes to seek out extra area of interest ones which can be focused and related to your viewers.

4. Observe related hashtags

Instagram gives the flexibility to observe any hashtag’s search outcomes. Whenever you do that, these posts seem in your feed, alongside all the opposite posts from accounts you observe. This can be a good tactic to make use of for following business or neighborhood hashtags as a result of it helps you retain tabs on them. It shouldn’t be used as an answer for branded hashtags, although, as a result of it doesn’t assure that each publish will present up in your feed.

The above instance makes use of #PlantMom because the hashtag. Merely hit that observe button to remain knowledgeable on that Instagram hashtag.

5. Encourage the usage of branded hashtags

When you’ve created your checklist of branded hashtags, make sure that to start out utilizing them in each related publish. Probably the most common branded hashtags are sometimes positioned within the Instagram bio together with a call-to-action for utilizing them.

Within the above instance, Grove Collaborative places their branded hashtag #GroveHome of their IG bio. Clients can then use this hashtag at any time when they publish concerning the model. It makes it simple for Grove to seek out and share these photographs on their very own feed.

6. Create an inventory of hashtags

As a substitute of copying and pasting the identical set of hashtags for each publish, divide them up into topical ones. For instance, your training posts might need totally different hashtags than a brand new product announcement publish. As a substitute of producing a brand new checklist for every publish, preserve totally different lists useful for the assorted kinds of content material matters that you just publish.

Save some of these checklist sand textual content Sprout’s Asset Library to make it simpler to connect the fitting hashtags to every Instagram publish.

7. Add hashtags to Instagram Tales

Whereas Tales do disappear after 24 hours, don’t low cost the usage of hashtags on them. These present up within the search outcomes, too, and are one other simple approach of getting extra followers. Have too many hashtags to place right into a Story? Enter your textual content like regular after which conceal them behind a gif or sticker.

Get began with Instagram hashtags in the present day

Utilizing hashtags on Instagram has many advantages for manufacturers: elevated model consciousness, greater engagement engagement and improved competitor evaluation perception. Earlier than leaping into hashtags, it’s really helpful to know the assorted varieties which can be on the market and a few greatest practices to observe.

Able to get into extra #InstagramStrategy? Check out the right way to create an Instagram technique on your model.

Instagram Hashtags FAQs