Search begins for 5 Mini Mascots
Ocean Outside and Workforce GB are marking the one 12 months countdown to the Paris 2024 Olympics with an Out of House marketing campaign which begins the inaugural seek for Mini Mascots to affix the elite workforce.
The marketing campaign, which types a part of Ocean’s official partnership with Workforce GB, breaks on July 26 till August 9 on giant and small format digital out of doors screens in 11 UK cities.
The inventive options 4 inspirational Workforce GB function fashions – swimmer Adam Peaty, sprinter Imani-Lara Lansiquot, diver Tom Daly and synchronised swimmer Kate Shortman – along with a name to motion and QR code which takes folks on to Workforce GB’s Mini Mascots nomination web page.
Adults have till October to appoint their kids, aged 5 to 11, to be chosen as an official mascot. Shortlisted candidates will likely be requested why they’d like to be chosen as a Mini Mascot. 5 mascots will likely be chosen in November 2023 and can subsequently be given the possibility to participate in a number of unique alternatives and moments within the run as much as Paris 2024.
Carly Hodgson, Workforce GB head of promoting, says: “We’re thrilled to supply kids throughout the nation the possibility to be an official Mini Mascot for Workforce GB. For the primary time ever, we’re providing youngsters the possibility to be entrance and centre alongside the workforce as they put together for the Video games, in a task that we all know could be massively thrilling and provoking.
“It’s extremely simple to use for the chance and we’d like to see as many individuals as potential giving youngsters the possibility to be part of this wonderful expertise.”
As Workforce GB’s official media associate, Ocean will likely be a key content material and broadcast channel throughout Paris 2024, showcasing stay motion, unimaginable medal moments and bringing followers on the streets of Britain nearer to the motion.
Subsequent 12 months, Ocean will construct and handle three official Olympics fan zones, hosted by Ocean Labs in partnership with Edinburgh St James, Spinningfields in Manchester and Battersea Energy Station, London.
Open each day during the Olympics, the fan zones supply guests a mixture of sports activities actions, competitions, interactive experiences, prize redemptions and appearances by medal successful athletes.
Ocean head of content material and sponsorship Kevin Henry says: “Ocean screens are the right medium to have interaction dad and mom, households, sports activities followers and can be Mini Mascots with the spirit of the Olympics and Workforce GB.
“Subsequent 12 months we are going to prolong our experiential fan zones from London to 2 different UK cities, bringing audiences even nearer to all of the sporting motion because it unfolds in Paris.”
Ocean additionally has an official out of house media partnership with ParalympicsGB and can current their one 12 months to go countdown marketing campaign on August 28.
Ocean is the one UK media proprietor to carry long run partnerships with all three organisations recognised by the Worldwide Olympic Committee (IOC), having signed an official partnership with Particular Olympics GB final 12 months.
Highlights from the Particular Olympics World Video games in Berlin had been not too long ago carried throughout Ocean screens and a particular fan viewing zone was hosted at Westfield London sponsored by Toyota (GB).
