Widen+Kennedy London seems to have the wind again in its sails – surprise if that is something to do with not having a giant grocery store account? -and it’s now been appointed by Kraft Heinz.
Admittedly Kraft works with W+Okay New York, additionally on a profitable streak, however that’s what networks are for. W+Okay New York launched “It must be Heinz” in June with assist from London.
Kraft Heinz northern Europe president Jojo de Noronha says: “Kraft Heinz has been on an actual transformation over the previous few years and a part of this has been constructing a tradition of creativity…we’re excited to work with W&Okay London and look ahead to bringing much more moments of pleasure to customers throughout the UK and past.”
W+Okay London president Ryan Fisher says: “There are only a few manufacturers which are as iconic as Kraft Heinz, with deep which means and connection to folks globally. Within the UK and Europe, there may be huge love for these meals cabinet staples, and we’re vastly excited to be working with Heinz to assist construct the stature of the model even additional.”
Love there could also be however with some Kraft Heinz merchandise like ketchup costing over twice as a lot as personal label W+Okay has a job to do as the price of dwelling disaster stubbornly lingers.
