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To AI or Not To AI?. Product leaders across the globe surprise… | by Keren Koshman | Jul, 2023


Product leaders across the globe surprise how and why to harness the ability of AI and its traits of their merchandise. This text goals to problem these ideas and query when and the way to take action.

Lately, I get requested lots about utilizing AI as a device in merchandise. Product leaders all over the world surprise learn how to experience the AI traits, in addition to the place to make use of this know-how.

As with each know-how, my first take is that it’s an answer and doesn’t stand alone. What do I imply? Enterprise objectives drive your product, and I at all times select quick and low cost options first. If we will’t get the worth we search and we will’t transfer the enterprise needle sufficient — now it’s a great time to maneuver into advanced know-how like AI.

Keep in mind, the purpose is to not use AI for the sake of utilizing AI, however to make use of it as a device to unravel particular issues and enhance your product. Due to this fact, begin with essentially the most simple options to maneuver the enterprise needle.

Having mentioned that — let’s say your online business purpose is to harness the traits of AI into your product. Earlier than diving deep into this query, I might begin to acknowledge myself with the capabilities. There are various sources on the market. I like to recommend starting with some fundamentals on Linkedin Programs (domesticate AI-first mindset), going all the best way into classics to essentially deep-dive and perceive what it’s all about, like Coursera’s programs of Andrew NG.

Upon getting a stable understanding of AI, it’s time to determine the place it might probably add essentially the most worth to your product. This may very well be something from automating repetitive duties to offering personalised experiences to your customers. The hot button is to give attention to areas the place AI can considerably enhance current options.

Subsequent, it’s essential to remain up to date with the newest AI traits. AI is a quickly evolving area, and what’s cutting-edge right now is perhaps outdated tomorrow. Attend AI conferences, comply with AI thought leaders on social media, and subscribe to AI newsletters to remain forward of the curve.

Lastly, integrating AI into your product just isn’t a one-time course of. It’s a journey that entails steady studying, experimentation, and iteration. Be ready to adapt your methods as new AI applied sciences and traits emerge.

Will AI change the best way we lead and construct merchandise? I consider so. Cultivating an AI-first mindset can be essential (however pay attention to utilizing easy instruments first!). As product leaders, we should embrace AI as a device for innovation and aggressive benefit whereas understanding its limitations and potential dangers.

I’ll conclude by referring to my article about how product leaders ought to take into consideration AI strategically.

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