On TikTok, anybody can go viral. However attributable to its quirky nature, it is usually essentially the most artistic or foolish movies that skyrocket.
To extend your probabilities of being seen, there are just a few ideas and methods we advocate you attempt.
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From leveraging trending audio to inexperienced display results, learn on to find the 13 greatest TikTok methods, in accordance with HubSpot’s Social Group.
13 Finest TikTok Ideas and Tips
- Discover the precise area of interest.
- Do not delete low-performing movies.
- Publish on the proper time.
- Sew top-performing or related movies.
- Use the inexperienced display impact.
- Leverage trending audio.
- Strive vlog-style movies.
- Incorporate each area of interest and trending hashtags.
- Reply to feedback with movies.
- Add worth with ‘How To’ TikToks.
- Go away a CTA in your description and/or feedback.
- Add subtitles to your movies.
- Discover top-performing movies in your area of interest for inspiration.
1. Discover the precise area of interest.
“The algorithm favors niches. If you get visitors primarily based on a specific model or kind of content material, movies exterior of that received’t carry out as nicely,” Nicole Phillip, Social Media Lead on the Hustle, advised me.
In fact, discovering the precise area of interest is not really easy. You must discover the candy spot between the content material that works to your model and the content material that your viewers finds useful.
To strike this stability, Phillip suggests experimenting with various kinds of content material to see what resonates — after which keep it up.
Instance: Mia Swinehart from Gathered Vitamin
Content material creator and registered dietician Mia Swinehart has constructed a loyal viewers (500K+ sturdy) by sharing health-conscious, balanced, and predominantly plant-based recipes.
Whereas her viewers has come to like her recipe movies, she additionally explores completely different angles inside her area of interest — like grocery hauls and meal prep hacks — to maintain her content material recent whereas staying true to her model id.
2. Do not delete low-performing movies.
You publish a video considering it’s going to get one million likes. As a substitute, it disappears into the TikTok void, leaving you with nothing to indicate to your arduous work. Your intestine response is to delete it, however Phillips has a distinct take.
“Don’t be discouraged by low efficiency, particularly at first. It takes some time for the algorithm to feed you to the precise group of individuals and so that you can discover your footing earlier than one thing takes off.”
Phillips additionally factors out that virality usually occurs once you least anticipate it, so watch out when deleting movies. “Don’t delete low performing movies since you by no means know when the algorithm may choose it up and serve it to the precise viewers.”
3. Publish on the proper time.
Based on HubSpot’s 2023 Social Media Traits Report, listed here are the perfect occasions to publish on TikTok:
Take into account that each viewers is completely different, so it is price checking your analytics to see when your viewers is most energetic. You are able to do this by navigating to your profile, hitting the three traces within the top-right nook, and tapping “Creator Instruments.”
Then, faucet “Analytics.” This opens a dashboard together with your follower progress, video views, likes, feedback, and shares.
4. Sew top-performing or related movies.
The Sew instrument lets you mix one other video on TikTok with the one you are creating. It is one other strategy to collaborate with different TikTokers and increase your attain.
Begin by in search of top-performing movies in your area of interest. You are able to do this by utilizing the search bar and typing key phrases regarding your model. Or, test if any movies instantly point out your model.
When you discover a video to sew, faucet the Share icon on the right-hand aspect.
Then, faucet Sew. This can open an modifying instrument the place you may choose 5 seconds of the video to make use of in yours.
Let us take a look at stitching in motion with an instance from Puma.
Instance: Puma
In case you are out of the loop, latte artwork is a big deal on TikTok — amassing over 2.4 billion views. When one person put the Puma brand on high of a steaming cup of espresso, the model determined to affix the motion by “stitching” the unique video and making an attempt to recreate it.
It is a nice instance of a model collaborating with its viewers and leveraging user-generated content material.
5. Use the inexperienced display impact.
TikTok has an entire library of filters and results, however one stands out from the remainder: the inexperienced display impact.
Like a conventional inexperienced display, this impact enables you to keep on-screen whereas completely different pictures seem within the background. It provides an entire new degree of storytelling by incorporating visible aids.
This filter is right for explaining subjects, offering suggestions, or at any time when visuals might complement your story.
As an illustration, suppose you are a health influencer. You can clarify the right type of an train by referencing images within the background. On this case, the background visuals improve your commentary relatively than distract from it.
Instance: Levi’s
Utilizing the inexperienced display impact, Levi’s recommends completely different denims utilizing product images within the background. Viewers can simply observe alongside, and seeing photos of the denims could pique their curiosity.
6. Leverage trending audio.
88% of TikTok customers say sound is crucial to the TikTok expertise. It grabs folks’s consideration and provides taste to your content material. And for a lot of customers, it is the start line for creating a fantastic video.
Undecided what sounds are trending proper now? TikTok’s Inventive Middle ranks the most well-liked music and audio clips every day. You may even filter the outcomes by area, which is useful in case your viewers is in a distinct location from yours.
Instance: Duolingo
Duolingo is a fan favourite on the platform, particularly for its humorous, stylish, and typically chaotic movies that includes its mascot, Duo the Owl. Duo may be seen dancing to fashionable songs and performing in skits that incorporate fashionable audio clips, like within the instance beneath.
7. Strive vlog-style movies.
Vlog-style movies really feel extra private and intimate — which could clarify why they’re so fashionable on TikTok.
These movies sometimes embrace a number of clips tied along with a voiceover describing the collection of occasions. It is extremely participating and lets viewers really feel like they’re residing in your footwear.
Instance: Netflix
This instance reveals Netflix utilizing the vlog model to take its viewers on a journey. Whereas most of us will not stroll a crimson carpet in our lifetime, we are able to nonetheless get a peak of what the expertise entails — and the way our favourite actors behave off-screen. It is also a good way to showcase “behind the scenes” content material.
8. Incorporate each area of interest and trending hashtags.
Making a TikTok is half the battle — you additionally want to make sure it lands in entrance of your viewers. Hashtags are one strategy to get there.
Including hashtags in your description provides your movies a greater likelihood of being seen, permitting you to drive discoverability, construct model consciousness, and lengthen your attain. However how will you do it?
This will sound counterintuitive, however solely concentrating on fashionable hashtags is ineffective. Whereas they command a bigger viewers, they’re additionally extremely aggressive. Alternatively, area of interest hashtags have fewer folks looking for them, however those that do are extremely engaged and .
For instance, #exercise is a well-liked hashtag with over 95 billion views, however #coreworkout is extra area of interest with a fraction of the viewers.
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A well-rounded hashtag technique ought to embrace each area of interest and fashionable hashtags. Check out the instance beneath.
Instance: Dunkin’
Fall is simply across the nook, and Dunkin’ is getting everybody hyped for its seasonal menu. To get the phrase out, the model incorporates a wide range of hashtags to succeed in extra folks.
As an illustration, the video beneath makes use of #fall, a trending hashtag (15+ billion views), and #pumpkinszn, a extra area of interest hashtag with fewer views (40+ million). By together with #pumpkinszn, Dunkin’ can faucet right into a smaller, extra engaged viewers.
9. Reply to feedback with video.
On TikTok, virtually each model has the identical purpose: to attach with its viewers. Usually, that connection varieties within the remark part. It is the place viewers go to ask questions and share opinions.
However as an alternative of replying to a remark with textual content, now you can reply with one other video. This lets you dive deeper into subjects, reply questions, and hold your viewers coming again for extra.
Instance: Glossier
When a TikTok person requested Glossier how you can use certainly one of its merchandise, the model did not miss the chance to answer with a video explaining all of the methods to make use of it. In doing so, the model provides worth whereas highlighting the product’s versatility.
10. Add worth with “How To” TikToks.
“How To” movies and tutorials are a simple manner to offer worth to TikTok viewers with out sounding overly promotional. Plus, positing your self as an skilled or authority in your area of interest retains your model, merchandise, and/or providers top-of-mind for viewers.
As an illustration, if you happen to’re a journey model, you can movie movies of must-see sights, restaurant suggestions, and journey ideas — like the instance beneath.
Instance: Journey + Leisure
Journey + Leisure offers all of the content material it’s worthwhile to “kick your wanderlust into excessive gear.” From lodge suggestions to images ideas, the model has you coated, positioning itself as a gold mine of recommendation for the journey obsessed.
11. Go away a CTA in your description and/or feedback.
Want extra engagement? Generally, it is so simple as asking for it.
The final word purpose of a CTA is to influence customers to do one thing — observe your TikTok web page, go to your web site, depart a remark, and so forth. So ask your self, what do I need my viewers to do? No matter you select, it ought to enable you to transfer nearer to your main purpose (i.e., drive web site visitors, enhance model consciousness, and so on.).
Your description and remark part are prime actual property for CTAs. Use this space to ask questions, encourage customers to observe you, or drive visitors to your web site, weblog, or different social channels (ex., “Extra tips about my weblog, hyperlink in bio!”).
On high of that, if you happen to’re working advertisements, we advocate utilizing a advertising and marketing integration instrument, reminiscent of LeadsBridge, to sync all of your lead information to your CRM.
Instance: Fenty Magnificence
On this TikTok, Fenty Magnificence reveals alternative ways to make use of certainly one of its merchandise. Then, to encourage engagement, they add a related query within the description that additionally incorporates a brand-specific hashtag (“Which #POUTSICLE look was ya fave?”).
12. Add subtitles to your movies.
In 2021, TikTok turned extra accessible with the introduction of auto captions. Though you may manually add captions — which permits for higher flexibility to mess around with textual content coloration and font — it’s also possible to use the Captions instrument. With only a click on, you may generate subtitles to your movies, permitting others to learn or take heed to your content material.
By including subtitles, you make your movies totally accessible, which suggests you may attain a fair wider viewers. Plus, it additionally helps viewers who need to browse TikTok however cannot flip the sound on.
Instance: Method 1
When you’re into automotive racing, there is a good likelihood Method 1’s TikTok is in your radar.
However have you ever ever observed how usually they add subtitles to their movies?
Take the instance beneath, which makes use of colourful captions and emojis so as to add an additional layer of curiosity to the video. And if you happen to mute your telephone, you may nonetheless observe alongside with out skipping a beat.
13. Discover top-performing movies in your area of interest for inspiration.
Probably the most profitable movies on TikTok are artistic, out-of-the-box, and sometimes quirky by nature. That is a tall order — which is why each model ought to discover the top-performing movies in its area of interest for inspiration.
Begin by typing key phrases regarding your model within the search bar. Then, click on the filter icon and choose “Most preferred.” This can populate TikTok movies which have gone viral utilizing that particular key phrase.
As soon as you’ve got recognized some top-performing movies, brainstorm methods to recreate them whereas including your personal spin.
Again to You
TikTok is a unusual platform, and types prepared to get artistic see essentially the most success. When you’re new to TikTok, begin with the ideas on this article — and provides your self room to experiment with completely different movies, filters, and ideas.
