Podcasting and video are two undeniably highly effective alternatives for reaching new audiences and growing model consciousness.
The truth is, there are at the moment over 140 million podcast listeners within the U.S. alone, and greater than 40% of U.S. customers report watching on-line movies every day.
However creating sturdy video or audio content material takes time, effort, and assets. Happily, AI is about to shift how each enterprise creates audio and video content material — leaving your crew with extra time to give attention to big-picture technique, and fewer time on pre-production, modifying, and extra.
Right here, be taught why Riverside’s Head of Advertising and marketing, Abel Grunfeld, is extra excited than ever about the way forward for audio and video in terms of AI.
How AI Will Change Podcast and Video, In accordance with Riverside’s Head of Advertising and marketing
1. AI will allow podcast and video hosts to facilitate deeper conversations.
As somebody who commonly interviews thought leaders for the HubSpot Weblog, I am all-too-familiar with the challenges of pondering of fine inquiries to ask your visitors.
And one of many worst errors an interviewer could make is asking a visitor the identical query they‘ve been requested numerous instances earlier than. It may come throughout such as you haven’t executed your analysis, and your viewers may really feel that the interview is redundant and would not supply something new.
Happily, AI is a robust instrument for researching your visitor and formulating questions forward of the interview.
As Grunfeld informed me, “When coping with guest-style interviews, AI helps tremendously with analysis. For example, it might enable you perceive somebody’s standpoint on a given subject and you may then create new inquiries to see whether or not that is nonetheless the case, or problem it and go deeper.”
Contemplate prompting an AI chat instrument to offer distinctive questions for a given interviewee, or just to conduct analysis relating to their firm to assist fill within the background context that you must facilitate an enticing interview.
2. AI will can help you check your idea throughout pre-production.
Pre-production duties — together with on-location shootings, set design, and discovering the best expertise — might be time-consuming and costly.
And, as Grunfeld factors out, you may need a imaginative and prescient in your head that’s tough to convey to your crew. So regardless of your greatest efforts, your crew is perhaps mis-aligned in terms of the place you are all headed.
Grunfeld informed me, “Inside the entire pre-production course of proper now, whenever you work with a crew, every part relies on what you say. However perhaps the visualization for you is totally different than for me.”
He continues, “I believe what AI permits you to do with instruments like Midjourney is take the guesswork out of it and visually present and check your idea so you possibly can decide whether or not it is as compelling as what you take into consideration.”
In the end, AI permits you to save time and assets by guaranteeing you get it proper the primary time. As Grunfeld places it, “AI permits you to create alignment and to be far more efficient when it comes to determining what you want when it comes to set, expertise, digicam angles, and many others. It permits you to de-risk whereas being extra ready and productive.”
3. AI will remodel the post-production course of by drastically decreasing the time it takes to edit.
One of the difficult features of podcast and video manufacturing is the post-production course of, which is why Grunfeld believes that is the place AI may have the largest influence.
As he factors out, “In comparison with a 30 or 60-minute dialog you may need within the manufacturing stage, post-production can take as much as 10 hours. So there’s a disproportional effort required to care for the post-production.”
Submit-production requires you to outline success and set clear standards; and, as Grunfeld informed me, AI works greatest beneath these parameters.
For example, AI can rapidly transcribe your calls with accuracy. Riverside provides its personal extremely correct AI transcription instrument totally free. Better of all, it is obtainable in 100+ languages.
You may then use AI to automate the content material creation course of. As Grunfeld informed me, “You do not want to enter the content material anymore and manually make sequences or decide whenever you need to present which individual, and with which format. It is all going to be automated. And this implies anybody — no matter knowledge-level — could make participating, talking-style movies with the clicking of a button.”
4. AI will enable you promote your podcast or video episodes extra successfully.
Oftentimes, I resolve which podcast episode I’ll take heed to subsequent based mostly off of what I see on Instagram.
After I see an enticing clip of a podcast dialog, it usually hooks me into wanting to listen to the complete episode.
And I‘m not alone. As Grunfeld factors out, “We will’t anticipate anybody to take a position an hour or extra watching a video or listening to a podcast with out figuring out if it‘s value their time — so social clips are an efficient alternative to get consciousness on a video or podcast, however they’re lots of work and so they’re tedious.”
He continues, “That is one other space the place AI will step in. Reasonably than manually combing by means of an hour video dialog, you possibly can let AI decide the magic moments routinely and create a clip that is able to be printed.”
For example, Riverside simply launched its personal instrument, Magic Clips, which leverages AI to determine key moments in your recording and edit them as standalone clips. This allows you to optimize your movies or podcast episodes for varied social media platforms.
You can too leverage AI to create extra compelling social promotion round your video or podcast episode. For example, you may ask it to create you title, video or podcast summaries, present notes, and extra.
Better of all, you should utilize AI to repurpose your video or audio for social posts or your weblog, which allows you to get extra worth from every bit of content material you produce.
5. AI allows your crew to give attention to an important side of podcast or video: Storytelling.
Grunfeld informed me, “Proper now, individuals are under-evaluating the time spent on the general content material technique and the way video and or audio or podcasts slot in, and so they’re under-evaluating the significance of the premise of a person episode or dialog.”
He encourages podcast and video producers to take the time to consider the technique, and attempt to join the dots between what you‘re making and what you’re promoting — and in the end, the way it all connects again to what you are promoting.
Happily, AI will assist producers’ earn time again to give attention to these higher-picture elements.
Grunfeld says, “AI instruments enable you allocate the time you save to essentially give attention to the premise of the content material you are creating. And AI additionally ensures manufacturing high quality that matches your model. Whenever you’re a enterprise, the content material you place out into the world shapes notion, so that is vital.”
6. AI can remedy the data hole and permit for extra various views.
One of the thrilling features of AI is the way it can take away boundaries when it comes to inventive expression, expertise, assets, and data. In different phrases, it might make podcast or video creation extra accessible.
Traditionally, podcasting or video manufacturing requires audio or video engineering abilities, modifying abilities, and storytelling abilities. But when AI is ready to offload a lot of the engineering and modifying abilities required, that simply leaves one factor: Storytelling.
And Grunfeld informed me this final shift is the one he’s most enthusiastic about.
He says, “Movies and podcasts are about telling tales. And lots of people won’t notice they’ve a particular story to inform. It may be tough to inform your story in a manner that makes you proud.”
He continues, “AI turns you from an engineer editor or heavy-duty creator in direction of extra of a curator. You’re the storyteller, and also you’re simply curating the modifying and construction you should utilize to deliver your story to life. Which implies extra folks will be capable of specific themselves.”
He provides, “I believe the way forward for video and audio can be extra various when it comes to thought and perspective – which in the end creates extra conversations and extra progress.”
Lastly … Will avatars substitute actual hosts?
One of many considerations I’ve in terms of AI and podcast or video manufacturing is the notion that AI may take the place of human podcast or video hosts.
Happily, Grunfeld doesn‘t imagine it will change into the norm. He informed me whereas he may see room for AI avatars in terms of simple tutorial-based video or audio content material, he doesn’t see AI taking the place of human-to-human conversations.
As he places it, “I believe it is the human-to-human component that offers power and that permits you to construct on prime of one another, and I’m undecided if an avatar can create that very same emotional response.”
“And so, whereas I think about there can be use circumstances for avatar-led creations, I can’t think about having a dialog between two folks — besides one is a thought chief with an important story, and the opposite is an avatar. As a result of if there is no power, there is no must have a dialog within the first place.”
