Common Analytics remains to be processing information one month after Google suggested it will sundown.
The search engine had warned that everybody could be compelled to migrate over to Google Analytics 4 by 30 June 2023 or else they might lose the flexibility to trace the efficiency of their web sites and campaigns.
Nevertheless, a month later, it appears like many entrepreneurs can nonetheless use their UA accounts as normal.
Why we care. The vast majority of entrepreneurs didn’t embrace the enforced migration to GA4 and lots of have discovered the brand new system troublesome to make use of with complaints raised round its consumer interface, a lag in information and information discrepancies. With the ability to nonetheless monitor marketing campaign and web site efficiency in UA will come as an enormous aid to these which were combating GA4. Nevertheless, as tempting as it might be, it will be unwise for entrepreneurs to depend on UA for analytics functions because it might cease processing information at any minute.
What’s the newest? Shopify’s official assist channel was requested by a marketer to touch upon when UA information would cease processing information on its service provider platform on Friday. A spokesperson stated on X:
- “Whereas the Common Analytics properties will now not course of information on July 1st, retailers will nonetheless have the ability to see UA stories and historic information in the meanwhile.”
- “We don’t have a set date on when the function will likely be fully faraway from the admin. – Dirk.”
Phrase of warning. Though it does look like enterprise as normal for a lot of utilizing UA, a warning that began showing on the device in the beginning of the month remains to be there, warning customers emigrate to GA4. It reads:
- “This property is scheduled to cease processing information very quickly.”
- “Any conversions and audiences you utilize with Google Advert campaigns will cease working.”
- “To keep away from severe disruption to your advertisements, ebook a free assist session to to finish your transfer to Google Analytics 4 at this time.”
UA sunsets for some. Whereas many entrepreneurs can nonetheless entry their information on UA, others have confirmed to Search Engine Land that their accounts have stopped processing information. James Brockbank, managing director of Digitaloft, informed us:
- “I can nonetheless see realtime for this UA property but it surely’s now not monitoring information as of at this time.
- “This has been exhibiting as 0 (similar throughout just a few completely different websites’ properties) since midnight within the properties’ time zone. Was all exhibiting as much as at this time.”
For entrepreneurs nonetheless utilizing UA versus GA4, it appears as if their accounts might very nicely be on borrowed time.
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What has Google stated? Google has confirmed that the sundown of UA has already begun however that properties are being eliminated in levels. All entry to UA will likely be fully be passed by 1 July 2024. The search engine confirmed on the Analytics Assist Heart:
- “Common Analytics properties will cease processing hits, together with customary properties in accounts that additionally include 360 properties beginning 1 July 2023.”
- “Some properties will proceed to course of information for a brief interval after this as we stage the shutdown of Common Analytics.”
- “You’ll entry your beforehand processed information in your Common Analytics property till July 1, 2024.”
- “Beginning on 1 July 2024, all customers, together with these accessing 360 properties, will lose entry to the Common Analytics consumer interface and API.”
- “We all know your information is necessary to you, and we suggest that you simply export your historic stories earlier than this date.”
Deep dive: For extra info on easy methods to migrate to GA4, learn Google’s ‘Discover ways to make the change‘ information.
