What would you do without spending a dime Subway sandwiches for all times? Would you go so far as legally altering your identify to “Subway”?
That gargantuan activity will fall to 1 soul who’s courageous sufficient to enter right into a Subway Identify Change Problem between August 1-4 at subwaynamechange.com, in accordance with a Cision PR Newswire press launch. One “winner” can be drawn and so they should legally change their identify to obtain free Deli Hero subs endlessly, per the press launch.
Subway underwent a large branding makeover just lately, together with slicing meat recent at its eating places and difficult clients to rethink how they interact with the chain with higher components and sleeker eating places. Media-grabbing campaigns like this will not be new to Subway. Final 12 months, Subway rolled out a marketing campaign the place followers may obtain free subs for all times after getting a “Subway” tattoo.
Why it issues: Subway continues to work laborious to win followers over and interact them with its model revamp. Subway’s newest marketing campaign is a loopy however probably profitable technique. This advertising tactic retains Subway within the minds and mouths of shoppers. Even when many individuals don’t plan to enter the Identify Change Problem, the earned media has been prolific, with ink in CNN, NBC Information, USA Right this moment and Meals & Wine, amongst many others. Social elevate from viral TikToks (not all constructive, however all certain speaking quite a bit about Subway) have additionally helped. In fact, an individual who adjustments their identify to Subway is virtually a strolling, speaking commercial for the corporate and brings free promotion to the model.
Subway is considering exterior of the field to succeed in followers and join with them on extra artistic, albeit outrageous, ranges. This identify change may take the cake, err, sub.
PR professionals, you won’t be asking your stakeholders to alter their identify anytime quickly, however think about a novel sufficient marketing campaign. Or a promotion that basically wows or an thought that’s wild sufficient to be talked about for years. Determine what rings true to your viewers — and what’s going to seize headlines within the course of.
Editor’s Prime Picks:
- The X (previously often known as Twitter) account of Ye (previously often known as Kanye West) was reinstated Saturday. Twitter gave Ye the boot final December after he shared a Nazi swastika picture inside the Star of David and made inappropriate feedback towards Jewish individuals. Ye reportedly agreed to not put up antisemitic content material or anything deemed hateful, The Wall Avenue Journal reported. Ye gained’t earn cash off of his account and commercials gained’t be positioned close to his posts. The re-instatement of Ye may be one other nail within the coffin for the troubled X.
- For the primary time publicly, President Joe Biden gave an announcement relating to his 4-year-old granddaughter, Navy Joan Roberts, Hunter Biden’s daughter, shortly after a paternity go well with was settled and the youthful Biden agreed to pay youngster help. President Biden had been beneath hearth for not acknowledging the kid as one in every of his grandchildren. “This isn’t a political challenge, it’s a household matter. Jill and I solely need what’s greatest for all of our grandchildren, together with Navy,” President Biden informed Folks journal. It’s the newest in a tough string of non-public occasions for Hunter that his father has needed to deal with each as a dad and a president — a tough line to stroll.
- McDonald’s gained over social media with the birthday celebration of Grimace and hopes to proceed its artistic streak with a brand new small restaurant thought, CosMc’s. Throughout a Thursday analyst name relating to McDonald’s second-quarter earnings, CEO Chris Kempczinski talked in regards to the restaurant idea, ABC Information reported. Kempczinski described it as “a small format idea with all of the DNA of McDonald’s however its personal distinctive character.” Extra info can be shared later this 12 months. McDonald’s continues to search out new methods to market the model so issues don’t flip stale.
Sherri Kolade is a author at Ragan Communications. When she isn’t together with her household, she enjoys watching Alfred Hitchcock-style movies, studying and constructing an authentically curated life that features greater than sometimes discovering one thing deliciously fried. Comply with her on LinkedIn. Have an important PR story thought? E-mail her at sherrik@ragan.com.
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