Danny Sullivan, Google’s Search Liaison, commented a couple of fashionable tactic content material entrepreneurs use earlier than writing content material – utilizing trending key phrase instruments to search out matters which might be trending or fashionable now. Sullivan wrote “Content material with the first goal of tapping into fashionable searches might be not likely people-first and would not be really useful for long-term success.”
Danny was responding to a query requested by Irakli Zviadadze on Twitter, the place he stated it’s best to “curate Reddit solutions and create an article based mostly on what you discover.”
He was questioned if this may work and responded, “However taking a look at Google’s stance on AI (paraphrasing however “high quality content material is what issues, nonetheless it is made”), I believe if the put up is properly structured, UX-friendly, and gives lots of worth for the reader – it needs to be good to go. Curated posts have been round for some time now (“high 10 x based on… and so on”), however we’ll simply should see how issues change.”
Listed here are these tweets with the instance:
I really feel like this may backfire rapidly. Do you suppose this trick can be round in 2 years?
— anstring (@anstring) July 31, 2023
Right here is how Danny Sullivan responded:
Our “stance” on content material is to make it for people-first:https://t.co/NaRQqb1SQx
Content material with the first goal of tapping into fashionable searches might be not likely people-first and would not be really useful for long-term success:https://t.co/b1MYLCMGC9
— Google SearchLiaison (@searchliaison) July 31, 2023
You possibly can learn into this, I did my finest with the headline of this put up however it was actually exhausting to get right into a headline. So be at liberty to supply options…
Discussion board dialogue at Twitter.
