At the moment, we’re thrilled to launch our 4th Social Influence & Variety, Fairness, and Inclusion (DEI) Report for the yr 2022.
Aligned with our company goal of creating advertising higher whereas having a optimistic affect on the world, our affect technique facilities round three core pillars: folks, neighborhood, and DEI governance.
Rock Content material’s Social Influence report is a major supply on our Firm’s international range, inclusion, fairness, and social affect initiatives. It options information and highlights our progress to date consistent with our most important affect areas.
In 2022, as soon as once more, we work in assist of the United Nations Sustainable Growth Objectives, particularly:
- High quality Schooling (Aim 4)
- Gender Equality (Aim 5)
- Respectable Work and Financial Progress (Aim 8)
- Discount of Inequalities (Aim 10)
Our Highlights
Folks
In 2022, we confronted a difficult market panorama, we needed to decelerate hiring, and even with these challenges, we remained accountable to preserve the illustration, and drive our efforts to work on schooling, empowerment, and inclusion of our group.
Our efforts had been targeted on higher educating our leaders, selling inner studying occasions, necessary coaching on DEI facets, and reinforcing what the code of conduct means in observe.
- 57% girls illustration in our group, a 4% enhance in comparison with 2021
- 85% of the management group accomplished the Inclusive Management and Inclusive Mindset coaching
- 42 hours devoted to DEI occasions: a 100% enhance in comparison with 2021, with 21 hours devoted
Variety, Fairness, and Inclusion Governance
We created a Governance construction for Variety, Fairness, and Inclusion. We strengthened the transition of affinities teams to worker useful resource teams.
Now the Rocker Community Teams — AfroRock, Inclusion Rocks, Rock. org, Roqueer, and Girls Rock — have leaders that compose our Governance and DEI Committee.
Group
Along with inner efforts, we additionally labored to empower the neighborhood by leveraging the affect of non-profit organizations.
To make that occur we developed an Acceleration Program in Digital Advertising and marketing for NGOs that works with schooling and employability for underrepresented folks in Brazil.
The entire initiative impacted 13 non-profits and 72,842 college students and younger folks had been impacted not directly by way of these organizations.
Try the ends in our neighborhood:
- Over 18 thousand college students from socially underrepresented and/or economically susceptible teams obtained free entry to our on-line programs on advertising and gross sales
- 61% group engagement in volunteering, totaling 596 donated hours
- Supported 22 nonprofit organizations
- R$141,669.60 (US$27,461) in monetary donations (Brazilian Incentive Regulation)
How we make advertising higher whereas having a optimistic affect on the world
All these outcomes had been made attainable and are devoted to our Rockers, companions, clients, traders, and the neighborhood who contribute to our mission.
Even in eventualities with adjustments and challenges, the assist and shared goal empower us to proceed making a distinction.
As we enter 2023 and the years to come back, we’re dedicated to reinforcing our ESG plans and repeatedly providing options to make advertising higher for all.
We need to encourage the world by way of higher advertising by connecting manufacturers to the perfect inventive expertise, growing the perfect merchandise to assist entrepreneurs with their day by day challenges, producing job alternatives, offering assist and educating new entrepreneurs, and sharing free digital information by way of our weblog, e-newsletter, and different publications whereas providing a collection of merchandise and assets which can be extremely aligned with our philosophy.
Within the phrases of our CEO, Diego Gomes, in his opening letter of the 2022 Report:
“Our imaginative and prescient for the longer term is to develop into the world’s first content material cloud, providing an built-in international options portfolio and expertise community. We goal to empower companies worldwide by fixing timeless advertising challenges and delivering a seamless buyer expertise for all inventive advertising actions.
Shifting ahead, our purpose is to encourage the world and enhance advertising by fostering human creativity within the period of synthetic intelligence. We try to make folks imagine of their full potential and develop into the primary protagonists of their very own achievements.”
“Making advertising higher,” means for us, doing all we are able to to generate worth in our enterprise, and distribute it to others. We advocate that advertising is a drive for good and inclusive, present primarily for the good thing about others.
Discover our outcomes now in three variations: Full Report, Interactive, and Truth Sheet!
